Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated for all skin types to reduce and prevent the appearance of wrinkles and fine lines."
WIMJ summary for anti-aging

This product contains hexapeptide-11. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"As well as reducing wrinkles Keep Young and Beautiful SH2C Serum contains Vitamin C to correct skin tone, illuminate and brighten the complexion."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Key Bio Actives include Native Peptides and Hyaluronic Acid, derived from wheat, to plump and deeply moisturise the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: hexapeptide-11

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 58/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 6.1%
Helps oil and water mix together
3.1% - 4.6%
A vitamin C derivative. Studies show that is might be effective in reducing hyperpigmentation, but there are no studies confirming that it is effectively converted into the bioavailable form of Vitamin C in skin. It is not clear how this derivative compares in effectiveness to the topical application of bioavailable form of vitamin C (L-ascorbic acid)
2.7% - 4.1%
2.1% - 3.2%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
1.7% - 2.5%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
1.4% - 2.2%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
1.3% - 1.9%
1% - 1.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.9% - 1.35%
Helps oil and water mix together
0.5% - 1.15%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.4% - 0.95%
Is claimed to stimulate collagen and elastin production, as well as work as an anti-oxidant. There is however not enough evidence for its effectiveness
0.35% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.35% - 0.8%
An anti-oxidant that helps stabilize product formulations. Might help neutralise free radicals in skin
0.3% - 0.7%
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
0.3% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.2% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.7%
Used to create a thicker product consistency
0.15% - 0.65%
A plant extract might be helpful in neutralizing free radicals and reducing inflammation in skin
0.15% - 0.55%
Might be helpful in restoring skin barrier function and calm down inflammation in skin
0.15% - 0.55%
Typically used to stabilize the product formulations. It is a salt of a polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing. Due to the zinc content, might help calm down inflammation in skin
0.15% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.5%
0.1% - 0.45%
Typically used to stabilize the product formulations. It is a salt of polyhydroxy acid (PHA) and in larger concentrations, can help shed the dead cells from the skin surface revealing smoother skin. It can help attract water to the upper layer of the skin. Might to be helpful against acne and clogged pores. Could be helpful in neutralizing free radicals, but solid research is missing
0.1% - 0.45%
A preservative. Can be irritating
0.1% - 0.3%
0.1% - 0.35%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.1% - 0.35%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
A fragrance. Can be irritating
0.05% - 0.15%

Similar products & dupes

REN Clean Skincare - Keep Young And Beautiful Firming And Smoothing Serum
KORRES - Black Pine Sculpt + Lift Serum
Zelens - Power C Collagen-Boosting and Brightening Serum
Essano - Advanced Brightening Vitamin C Serum
Clark's Botanicals - Nourishing Youth Serum
Peter Thomas Roth - Peptide 21 Wrinkle Resist Serum
SNP - Prep Peptaronic Serum
Intraceuticals - Booster Vitamin C+3
MADARA - Derma Collagen Hydra-Fill Firming Serum
MZ Skin - Brighten and Perfect
OSKIA - Retinoid Sleep Serum Level 2 - 0.5%
Price
WIMJ similarity score
49%
48%
47%
46%
46%
46%
45%
44%
44%
44%
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources