What's In My Jar

Dupes & alternatives for Purpose-Gentle Cleansing Wash

Gentle Cleansing Wash
Purpose

Gentle Cleansing Wash

Medium irritancy Score: 100/100
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20 alternatives found · Best match: 26% (Low)
No close formula dupes found
These are the closest alternatives based on WIMJ's similarity score. Consider filtering by irritancy or ingredients you want to avoid.
Earth Sourced Perfectly Natural Cleansing Gel Full size
Paula's choice
Earth Sourced Perfectly Natural Cleansing Gel Full size
26%
Low match
$22.00
Low irritancy

Why it matches

GLYCERINLAURYL GLUCOSIDESODIUM COCOAMPHOACETATE +2 more

Key differences

DECYL GLUCOSIDEGLYCERYL OLEATECOCO-GLUCOSIDE +1 more
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Similarity breakdown
Overall formula26%
Active ingredients60%
All ingredients60%
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Red Algae Coconut Oil Gel Facial Cleanser
VitaminSea.beauty
Red Algae Coconut Oil Gel Facial Cleanser
25%
Low match
Medium irritancy

Why it matches

LAURYL GLUCOSIDESODIUM COCOAMPHOACETATESODIUM COCOYL GLUTAMATE +2 more

Key differences

COCOS NUCIFERA FRUIT EXTRACTCOCOS NUCIFERA OILALGAE EXTRACT +5 more
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Similarity breakdown
Overall formula25%
Active ingredients75%
All ingredients60%
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Cleanser
Dr. Barbara Sturm
Cleanser
25%
Low match
$50.00
Low irritancy

Why it matches

GLYCERINSODIUM COCOAMPHOACETATESODIUM COCOYL GLUTAMATE +2 more

Key differences

SALICYLIC ACIDUREAPANTHENOL +2 more
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Similarity breakdown
Overall formula25%
Active ingredients60%
All ingredients53%
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Milk Melt Vegan Oat Cleanser
BYBI
Milk Melt Vegan Oat Cleanser
23%
Low match
$14.00
Low irritancy

Why it matches

GLYCERINSODIUM LAURYL GLUCOSE CARBOXYLATELAURYL GLUCOSIDE +2 more

Key differences

LACTIC ACIDLACTOBACILLUS FERMENTCAPRYLIC/CAPRIC TRIGLYCERIDE +7 more
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Similarity breakdown
Overall formula23%
Active ingredients60%
All ingredients47%
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Fondant Shower Gel
NUXE
Fondant Shower Gel
21%
Low match
$14.00
Medium irritancy

Why it matches

GLYCERINSODIUM COCOAMPHOACETATESODIUM COCOYL GLUTAMATE +2 more

Key differences

GLUCONOLACTONECAPRYLYL/CAPRYL GLUCOSIDESODIUM LAURYL SULFATE
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Similarity breakdown
Overall formula21%
Active ingredients75%
All ingredients67%
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Purifying Facial Gel Cleanser with Niacinamide
REVOLUTION SKINCARE
Purifying Facial Gel Cleanser with Niacinamide
21%
Low match
$6.40
Low irritancy

Why it matches

GLYCERINSODIUM COCOAMPHOACETATECOCAMIDOPROPYL BETAINE

Key differences

NIACINAMIDENIACINAMIDEPEG-20 STEARATE +4 more
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Similarity breakdown
Overall formula21%
Active ingredients30%
All ingredients40%
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G.E.L. Cleanse | Gel Cleanser for Senstive Skin
pH formula
G.E.L. Cleanse | Gel Cleanser for Senstive Skin
21%
Low match
$544.00
Low irritancy

Why it matches

GLYCERINSODIUM COCOAMPHOACETATECOCAMIDOPROPYL BETAINE

Key differences

LACTIC ACIDBETAINEPEG-7 GLYCERYL COCOATE +2 more
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Similarity breakdown
Overall formula21%
Active ingredients30%
All ingredients40%
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Total Facial Cleansing Gel
Skin Resource.MD
Total Facial Cleansing Gel
20%
Low match
$14.00
Medium irritancy

Why it matches

GLYCERINPEG-150 DISTEARATEPEG-80 SORBITAN LAURATE +1 more

Key differences

RETINYL PALMITATEPANTHENOLTHIOCTIC ACID +5 more
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Similarity breakdown
Overall formula20%
Active ingredients45%
All ingredients47%
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Xemose Cleansing Soothing Oil
Uriage
Xemose Cleansing Soothing Oil
20%
Low match
$8.95
Low irritancy

Why it matches

GLYCERINSODIUM COCOAMPHOACETATESODIUM COCOYL GLUTAMATE

Key differences

COCO-GLUCOSIDEGLYCERYL OLEATEMAGNESIUM LAURETH SULFATE +9 more
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Similarity breakdown
Overall formula20%
Active ingredients30%
All ingredients33%
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Gentle Baby Body Moisture Wash
Johnson's Baby
Gentle Baby Body Moisture Wash
19%
Low match
$9.29
Medium irritancy

Why it matches

GLYCERINPEG-80 SORBITAN LAURATECOCAMIDOPROPYL BETAINE

Key differences

DECYL GLUCOSIDEGLYCOL DISTEARATELAURETH-4 +3 more
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Similarity breakdown
Overall formula19%
Active ingredients30%
All ingredients53%
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Centella & Green Tea Hydrating Gel Cleanser
Selfless by Hyram
Centella & Green Tea Hydrating Gel Cleanser
19%
Low match
$10.80
Low irritancy

Why it matches

GLYCERINCOCAMIDOPROPYL BETAINE

Key differences

TRIOLEINCENTELLA ASIATICA FLOWER/LEAF/STEM EXTRACTCAMELLIA SINENSIS LEAF EXTRACT +2 more
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Common ingredients (2)
GLYCERINCOCAMIDOPROPYL BETAINE
Similarity breakdown
Overall formula19%
Active ingredients15%
All ingredients40%
View full product details
pH BALANCED PATCHOULI + CHERIMOYA GEL CLEANSER
instant clarity. no fuss. no drama.
pH BALANCED PATCHOULI + CHERIMOYA GEL CLEANSER
19%
Low match
Low irritancy

Why it matches

GLYCERINCOCAMIDOPROPYL BETAINE

Key differences

PANTHENOLSODIUM COCOYL ISETHIONATESODIUM LAUROYL METHYL ISETHIONATE +3 more
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Common ingredients (2)
GLYCERINCOCAMIDOPROPYL BETAINE
Similarity breakdown
Overall formula19%
Active ingredients15%
All ingredients33%
View full product details
Cleanser
TERESA TARMEY
Cleanser
19%
Low match
$42.00
Low irritancy

Why it matches

GLYCERINCOCAMIDOPROPYL BETAINE

Key differences

COCO-GLUCOSIDEOLIVE OIL GLYCERETH-8 ESTERSPEG-150 PENTAERYTHRITYL TETRASTEARATE +1 more
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Common ingredients (2)
GLYCERINCOCAMIDOPROPYL BETAINE
Similarity breakdown
Overall formula19%
Active ingredients15%
All ingredients33%
View full product details
Purifying Gel Cleanser
Glo Skin Beauty
Purifying Gel Cleanser
18%
Low match
$30.40
Medium irritancy

Why it matches

GLYCERINSODIUM COCOYL GLUTAMATESODIUM LAURYL GLUCOSE CARBOXYLATE +2 more

Key differences

SALICYLIC ACIDNIACINAMIDEPHYLLANTHUS EMBLICA FRUIT EXTRACT +6 more
View details
Similarity breakdown
Overall formula18%
Active ingredients60%
All ingredients47%
View full product details

About Similarity Scores

Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.