Purito SEOUL Pure Vitamin C Serum
Works for
Anti-blemishNiacinamideWorks well
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
Evens skin toneAscorbic acid, Niacinamide + 1 moreWorks well
“A vitamin C serum that improves skin tone and texture while providing intense hydration.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: ascorbic acid.
In addition, this product contains glutathione, niacinamide. This ingredient (ingredients) might help reduce hyperpigmentation, but the effect, if any, is likely to be small.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Anti-agingAscorbic acid, Niacinamide + 1 moreWorks well
“A whitening serum infused with of vitamin C solution, hyaluronic acid solution, and other naturally-derived ingredients, helping improve the appearance of wrinkles and fine lines effectively.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains ascorbic acid, adenosine, niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
MoisturizingNiacinamide, Sodium hyaluronate + 6 moreWorks well
“A vitamin C serum that improves skin tone and texture while providing intense hydration.”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": sodium hyaluronate, butylene glycol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
Anti-oxidationSide benefit · Ascorbic acid, Glutathione + 1 moreWorks well
This product contains antioxidants (ascorbic acid, glutathione) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
Can it cause trouble?
Irritancy8 flagged ingredientsLow risk
ComedogenicClean of flagged comedogenic ingredientsNone flagged
User reviews
2 of 3 community members would buy it again.
Love it! Packaging is 10/10 not like other serums that are dropper like. Me and my mine have been using it for about 2weeks and we both love it!
The smell of this vitamin C made me want to gag. It’s horrible.
I love that serum. I use it 3-4 days a week, also under makeup. It leaves my combination skin baby-smooth and hydrated, but not oily. Very balancing, doesn't smell industrial (has a nut-like smell, which feels very natural). Very good price for such an amount, also love that it already contains HA. I used Lumene VALO C-vitamin serum before that, but the price difference is huge. Lumene product did have a bit too much fragrance for me, and it did leave my skin tighter compared to Purito, but it's not a finish I'm looking for anyway.
Ingredients
Filter by role to see what each ingredient is doing.
Bambusa vulgaris water76%
- Irritation risk
- Low
Pentylene glycol~23–35%
- Irritation risk
- Medium
Used to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolAscorbic acid5%
- Irritation risk
- High
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
More about Ascorbic acidButylene glycol~4.9–7.4%
- Irritation risk
- Low
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycol1,2-hexanediol~1.8–2.7%
Niacinamide~3.5–5.3%
- Irritation risk
- Low
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideWater~2.6–3.9%
Sodium hyaluronate~1.8–2.8%
- Irritation risk
- Low
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronatePolyglyceryl-6 caprylate~1.2–1.8%
- Irritation risk
- Medium
Helps oil and water mix together
More about Polyglyceryl-6 caprylatePolyglyceryl-4 caprate~0.95–1.4%
Caprylyl glycol~0.9–1.35%
- Irritation risk
- Medium
Helps preserve products and creates a nice product texture
More about Caprylyl glycolHydrolyzed jojoba esters~0.5–1.15%
- Irritation risk
- Low
Helps soften the upper layer of the skin
More about Hydrolyzed jojoba estersHydroxyacetophenone~0.2–0.8%
Disodium edta~0.1–0.45%
Glutathione~0.1–0.35%
- Irritation risk
- Medium
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
More about GlutathioneAdenosine~0.1–0.3%
- Irritation risk
- Low
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
More about AdenosineIngredient list view
Bambusa vulgaris water, Pentylene glycol, Ascorbic acid, Butylene glycol, 1,2-hexanediol, Niacinamide, Water, Sodium hyaluronate, Polyglyceryl-6 caprylate, Polyglyceryl-4 caprate, Caprylyl glycol, Hydrolyzed jojoba esters, Hydroxyacetophenone, Disodium edta, Glutathione, Adenosine
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Worth comparing, line by line.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Purito SEOULPure Vitamin C SerumYOUR PRODUCT | Pre-LaunchV.Biome Infusion Serum | Some By MiGalactomyces Pure Vitamin C Glow Serum | Vitabrid13 YEARS YOUNGER WRINKLE SERUM PROFESSIONAL: REGULAR PRICE | Vitabrid US | |
|---|---|---|---|---|
| Match | — | 78% | 78% | 76% |
| Price | $14.40 | — | $14.22 | — |
| Shared key ingredients | — | 4 of 6 | 4 of 6 | 4 of 6 |
| Key difference | — | Ferulic Acid | Pitera | Copper Tripeptide-1 |
| Irritancy | Low | High | High | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Dr. Jart+ Brightamin Brightening Serum with Niacinamide and Vitamin CBy Wishtrend Pure Vitamin C 15% with Ferulic Acid
Product summary
"PURITO - Pure Vitamin C Serum" is effective for: Anti-aging, Moisturizing, Evens skin tone and Anti-blemish
Ingredient callouts
- A good concentration of Niacinamide (4.70% - 7.10%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- This product also contains Vitamin C (Ascorbic Acid). It can be an effective active for anti-aging and evening out the skin tone, but in this product it is used for stabilizing other ingredients in the formulation. In this concentration (5.00% (declared)) it cannot have a noticeable benefit for the skin.
- Adenosine 0.10% - 0.45%. It is a chemical present inside our skin cells. A clinical trial confirmed that topical application of Adenosine in a low concentration can reduce dynamic wrinkles (these are the wrinkles that appear with age in a places where our mimic is the most active, for example, in the corners of the eyes or on the forehead).
- Humectants (sodium hyaluronate 3.20% - 4.80%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
About the brand
According to Cruelty-Free Kitty "PURITO" is cruelty free and so is its parent company.
Price
The product retails from 14.58£ up to 24.98£ in the United Kingdom, for 23.90A$ in Australia, from 12.83$ up to 71.64$ in the United States and from 35.00CA$ up to 40.10CA$ in Canada.
For a detailed price comparison: click here.
Sources cited in this review
Every concentration estimate and effectiveness label is anchored to one of these 9 studies and safety reviews.
- 1
- 2
- 3
- 4Hyaluronic acid: A key molecule in skin agingncbi.nlm.nih.gov
- 5
- 6
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