Join the WIMJ community to get skincare help and use personalized tools

Product summary

"PRAI - 24K GOLD Concentrate Retinol+" is effective for: Evens skin tone, Anti-blemish, Exfoliation and Anti-aging

This product could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • this product contains an effective form of Retinoids (vitamin A): retinol 0.35% - 0.60%. Retinoids are potent multitasking actives. They work to improve and prevent early signs of aging, reduce hyperpigmentation (age spots and post-acne marks), and prevent inflamed blemishes and clogged pores. The downside of Retinoids is that they can be irritating. If you are not already using a Retinoid in your routine, it is best to start slowly and apply the Retinoid product only a few times per week. If your skin tolerates it well, you can gradually increase the frequency to daily.
  • Humectants (sodium hyaluronate 0.50% - 0.75% and glycerin 4.50% - 5.50%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.


The product retails from 37.50$ up to 55.00$ in the United States, from 37.99£ up to 38.99£ in the United Kingdom and for 68.30CA$ in Canada.

For a detailed price comparison: click here.