Plant Apothecary Virgin Skin: Brightening Emulsion Serum

Can it work? Irritants Ingredient list Sources Similar products User reviews Q&A Price comparison

WORKS FOR

Anti-aging
Moisturizing
Evens skin tone
Anti-oxidation

KEY INGREDIENTS

tetrahexyldecyl ascorbate
panthenol
glycerin
Sunflower seed oil
caprylic/capric triglyceride
sodium hyaluronate
squalane
carthamus tinctorius seed oil
+4 more

IRRITANCY

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Price comparison

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Can the product deliver on its promises?

See a mistake?

Promise

What does the product description say?

"Vitamin E. helps moisturize & preventsigns of aging ."

Feelunique

WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains tetrahexyldecyl ascorbate.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient	Effectiveness	Concentration	Irritancy
tetrahexyldecyl ascorbate	HIGH
ascorbic acid	HIGH

See a mistake?

Promise

What does the product description say?

"brightens the skin & combats pigmentation & photo-aging Who it’s for."

Feelunique

WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: tetrahexyldecyl ascorbate

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient	Effectiveness	Concentration	Irritancy
tetrahexyldecyl ascorbate	HIGH
ascorbic acid	HIGH

See a mistake?

Promise

What does the product description say?

"Vitamin E. helps moisturize & preventsigns of aging ."

Feelunique

WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient	Effectiveness	Concentration	Irritancy
squalane	HIGH
helianthus annuus seed oil	HIGH
panthenol	HIGH

See a mistake?

WIMJ summary for anti-oxidation

This product contains antioxidants (tetrahexyldecyl ascorbate) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient	Effectiveness	Concentration	Irritancy
tetrahexyldecyl ascorbate	HIGH
carthamus tinctorius seed oil	LOW
ascorbic acid	HIGH

How honest is this product?

Promise	Can it deliver?
Anti-aging
Moisturizing
Evens skin tone

Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY

HIGH

Ingredient	Irritancy	Skin Benefit
tetrahexyldecyl ascorbate
isoamyl laurate
tocopheryl acetate

Ingredients by volume

Ingredient	Estimated concentration
water Plain old water	45% - 55%
tetrahexyldecyl ascorbate Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.	8.3% - 10.1%
isoamyl laurate Helps stabilize emulsions and create a nice product texture	4.7% - 5.7%
glycerin One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant	3.4% - 4.2%
dicaprylyl ether Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients	2.7% - 3.3%
hydrogenated lecithin Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.	2.2% - 2.7%
behenyl alcohol Non-drying alcohol that helps water and oil mix together. Also serves as an emollient	2.1% - 2.5%
helianthus annuus seed oil A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function	1.8% - 2.2%
carthamus tinctorius seed oil An emollient that helps soften the skin and might help calm down inflammation	1.4% - 1.7%
morus alba leaf extract	1.1% - 1.4%
squalane An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.	1% - 1.3%
palmitoyl tetrapeptide-10	0.7% - 1.05%
phenoxyethanol A preservative. It helps prevent bacterial growth in cosmetic products	0.65% - 1%
sodium hyaluronate One of the best moisturizing ingredients. Attracts water into the upper layer of the skin	0.65% - 0.95%
xanthan gum Used to create a thicker product consistency	0.6% - 0.9%
tocopheryl acetate A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.	0.6% - 0.9%
panthenol Helps attract water to the upper layer of the skin and can help improve skin barrier function	0.55% - 0.85%
sodium phytate Used to stabilize product formulations	0.45% - 0.7%
ascorbic acid The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging	0.35% - 0.65%
citrus aurantium dulcis peel oil An essentil oil from orange peel. Potential allergen and can be irritating	0.35% - 0.6%
citrus nobilis peel oil A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin	0.3% - 0.55%
citrus paradisi peel oil Used as a fragrance. Can be irritating	0.2% - 0.4%
caprylic/capric triglyceride A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin	0.3% - 0.5%
citric acid Can work as an exfoliant but is typically used to adjust the product pH	0.15% - 0.3%
ethylhexylglycerin A preservative	0.15% - 0.3%
limonene A common frangrance that can easily irritate skin, especially if exposed to air, light or heat	0.1% - 0.2%
alcohol Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties	0.1% - 0.2%
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Price
WIMJ similarity score		62%	60%	59%	59%	54%	54%	54%	54%	52%	52%
Key ingredients	tetrahexyldecyl ascorbate panthenol +6 more	Common: tetrahexyldecyl ascorbate panthenol +4 more Other: glycolic acid sodium ascorbyl phosphate +22 more	Common: tetrahexyldecyl ascorbate panthenol +4 more Other: 3-o-ethyl ascorbic acid gluconolactone +10 more	Common: tetrahexyldecyl ascorbate panthenol +3 more Other: niacinamide retinyl palmitate +10 more	Common: tetrahexyldecyl ascorbate panthenol +2 more Other: hexanoyl dipeptide-3 norleucine acetate alpha-arbutin +6 more	Common: tetrahexyldecyl ascorbate panthenol +2 more Other: ascorbic acid retinol +9 more	Common: panthenol glycerin +4 more Other: oligopeptide-1 oligopeptide-5 +11 more	Common: panthenol caprylic/capric triglyceride +4 more Other: lactic acid urea +14 more	Common: tetrahexyldecyl ascorbate caprylic/capric triglyceride +3 more Other: cyclopentasiloxane dimethicone +2 more	Common: panthenol sodium hyaluronate +3 more Other: anhydroxylitol ceramide ap +22 more	Common: panthenol glycerin +3 more Other: borago officinalis seed oil camellia sinensis leaf extract +8 more
Irritancy	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY HIGH	IRRITANCY LOW	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	alcohol Has skin benefit? limonene Has skin benefit? citrus paradisi peel oil Has skin benefit? citrus nobilis peel oil Has skin benefit? citrus aurantium dulcis peel oil Has skin benefit? ascorbic acid Has skin benefit? ethylhexylglycerin Has skin benefit? citric acid Has skin benefit? caprylic/capric triglyceride Has skin benefit? tocopheryl acetate Has skin benefit? isoamyl laurate Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +10 more	benzyl alcohol Has skin benefit? spiraea ulmaria flower extract Has skin benefit? linalool Has skin benefit? glycolic acid Has skin benefit? echinacea purpurea extract Has skin benefit? limonene Has skin benefit? ethylhexyl methoxycinnamate Has skin benefit? citrus sinensis peel oil expressed Has skin benefit? pyrus malus fruit extract Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? bht Has skin benefit? sodium lactate Has skin benefit? olea europaea leaf extract Has skin benefit? glyceryl acrylate/acrylic acid copolymer Has skin benefit? centella asiatica extract Has skin benefit? tocopheryl acetate Has skin benefit? potassium sorbate Has skin benefit? leuconostoc/radish root ferment filtrate Has skin benefit? phyllanthus emblica fruit extract Has skin benefit? magnesium ascorbyl phosphate Has skin benefit? aloe barbadensis leaf extract Has skin benefit? peg-8 Has skin benefit? ethylhexylglycerin Has skin benefit? sodium ascorbyl phosphate Has skin benefit? simmondsia chinensis seed oil Has skin benefit? imperata cylindrica root extract Has skin benefit? caprylic/capric triglyceride Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +26 more	parfum Has skin benefit? aristotelia chilensis fruit extract Has skin benefit? zingiber officinale root oil Has skin benefit? pullulan Has skin benefit? ilex paraguariensis leaf extract Has skin benefit? 3-o-ethyl ascorbic acid Has skin benefit? ethylhexylglycerin Has skin benefit? glyceryl laurate Has skin benefit? tocopheryl acetate Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? lycium barbarum fruit extract Has skin benefit? euterpe oleracea fruit extract Has skin benefit? potassium sorbate Has skin benefit? magnesium ascorbyl phosphate Has skin benefit? sodium stearoyl glutamate Has skin benefit? polyglyceryl-6 polyricinoleate Has skin benefit? polyhydroxystearic acid Has skin benefit? citric acid Has skin benefit? gluconolactone Has skin benefit? triethyl citrate Has skin benefit? sodium citrate Has skin benefit? pentylene glycol Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? caffeine Has skin benefit? +22 more	retinyl palmitate Has skin benefit? commiphora myrrha resin extract Has skin benefit? equisetum arvense extract Has skin benefit? triticum vulgare germ extract Has skin benefit? simmondsia chinensis seed oil Has skin benefit? peg-10 phytosterol Has skin benefit? plantago lanceolata leaf extract Has skin benefit? ethylhexylglycerin Has skin benefit? ammonium acryloyldimethyltaurate/beheneth-25 methacrylate crosspolymer Has skin benefit? 7-dehydrocholesterol Has skin benefit? tocopheryl acetate Has skin benefit? punica granatum extract Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +11 more	3-o-ethyl ascorbic acid Has skin benefit? ethylhexylglycerin Has skin benefit? propyl gallate Has skin benefit? resveratrol Has skin benefit? alpha-arbutin Has skin benefit? pentylene glycol Has skin benefit? peg-40 hydrogenated castor oil Has skin benefit? ppg-26-buteth-26 Has skin benefit? ethoxydiglycol Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +8 more	ascorbic acid Has skin benefit? retinyl palmitate Has skin benefit? citrus grandis seed oil Has skin benefit? chamomilla recutita flower extract Has skin benefit? ginkgo biloba leaf extract Has skin benefit? retinol Has skin benefit? resveratrol Has skin benefit? tocopheryl acetate Has skin benefit? jojoba esters Has skin benefit? ascorbyl palmitate Has skin benefit? caprylic/capric triglyceride Has skin benefit? punica granatum extract Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +11 more	scutellaria baicalensis root extract Has skin benefit? rosmarinus officinalis leaf extract Has skin benefit? chamomilla recutita flower extract Has skin benefit? 3-o-ethyl ascorbic acid Has skin benefit? propylene glycol Has skin benefit? ethylhexylglycerin Has skin benefit? sodium citrate Has skin benefit? citric acid Has skin benefit? ci 42090 Has skin benefit? glycyrrhiza glabra root extract Has skin benefit? centella asiatica extract Has skin benefit? polygonum cuspidatum root extract Has skin benefit? hexylene glycol Has skin benefit? tocopheryl acetate Has skin benefit? simmondsia chinensis seed oil Has skin benefit? caprylic/capric triglyceride Has skin benefit? +14 more	parfum Has skin benefit? propylene glycol Has skin benefit? chamomilla recutita flower extract Has skin benefit? panax ginseng root extract Has skin benefit? zingiber officinale root extract Has skin benefit? pullulan Has skin benefit? p-anisic acid Has skin benefit? coco-glucoside Has skin benefit? iron oxides Has skin benefit? potassium benzoate Has skin benefit? hydrolyzed wheat protein Has skin benefit? potassium sorbate Has skin benefit? citric acid Has skin benefit? caprylyl glycol Has skin benefit? pentylene glycol Has skin benefit? disodium edta Has skin benefit? ethylhexylglycerin Has skin benefit? hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer Has skin benefit? polysorbate 60 Has skin benefit? lactic acid Has skin benefit? aloe barbadensis leaf juice Has skin benefit? argania spinosa kernel oil Has skin benefit? beta vulgaris root extract Has skin benefit? zinc gluconate Has skin benefit? copper gluconate Has skin benefit? caprylic/capric triglyceride Has skin benefit? +24 more	citrus limon peel oil Has skin benefit? citrus aurantium dulcis peel oil Has skin benefit? polyglyceryl-10 stearate Has skin benefit? sodium acrylates copolymer Has skin benefit? tocopheryl acetate Has skin benefit? hexylene glycol Has skin benefit? caprylyl glycol Has skin benefit? hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer Has skin benefit? caprylic/capric triglyceride Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +8 more	citrus unshiu peel extract Has skin benefit? anthemis nobilis flower oil Has skin benefit? curcuma longa root extract Has skin benefit? melia azadirachta leaf extract Has skin benefit? ocimum sanctum leaf extract Has skin benefit? ethylhexylglycerin Has skin benefit? melia azadirachta flower extract Has skin benefit? caprylyl glycol Has skin benefit? chlorella vulgaris extract Has skin benefit? pentylene glycol Has skin benefit? caprylic/capric triglyceride Has skin benefit? 1,2-hexanediol Has skin benefit? methylpropanediol Has skin benefit? +11 more	citrus aurantium dulcis peel oil Has skin benefit? citrus tangerina peel oil Has skin benefit? phenethyl alcohol Has skin benefit? hippophae rhamnoides fruit oil Has skin benefit? rosa canina fruit oil Has skin benefit? curcuma longa root extract Has skin benefit? ethylhexylglycerin Has skin benefit? oenothera biennis oil Has skin benefit? glyceryl laurate Has skin benefit? steareth-2 Has skin benefit? magnesium ascorbyl phosphate Has skin benefit? aloe barbadensis leaf juice Has skin benefit? +10 more
All ingredients	water Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +25 more	water Has skin benefit? glycerin Has skin benefit? +71 more	unknown Has skin benefit? caffeine Has skin benefit? +63 more	water Has skin benefit? tetrahexyldecyl ascorbate Has skin benefit? +32 more	water Has skin benefit? 3-o-ethyl ascorbic acid Has skin benefit? +23 more	cyclopentasiloxane Has skin benefit? dimethicone/vinyl dimethicone crosspolymer Has skin benefit? +27 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +38 more	water Has skin benefit? glycerin Has skin benefit? +63 more	water Has skin benefit? glycerin Has skin benefit? +25 more	water Has skin benefit? methylpropanediol Has skin benefit? +56 more	aloe barbadensis leaf juice Has skin benefit? water Has skin benefit? +31 more