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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This concentrated skin benefitting vitamin serum formula with 15% Ethyl Ascorbic Acid + 10% Tetrahexyldecyl Ascorbate visibly brightens uneven skin while improving the appearance of wrinkles and fine lines."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains tetrahexyldecyl ascorbate.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: ferulic acid, hexanoyl dipeptide-3 norleucine acetate, resveratrol.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
MEDIUM
meets threshold
See a mistake?
Promise
What does the product description say?
"Combined 2% Alpha arbutin which helps to diminishing the appearance of dark spots and other skin-stabilizing antioxidants and skin-replenishing ingredients such as Vitamin E, Ferulic Acid and Green Tea Extract."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: alpha-arbutin, tetrahexyldecyl ascorbate

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: 3-o-ethyl ascorbic acid, ferulic acid, resveratrol.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: hexanoyl dipeptide-3 norleucine acetate, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ferulic acid, resveratrol, tetrahexyldecyl ascorbate, tocopherol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - 3-o-ethyl ascorbic acid, camellia sinensis extract also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Anti-oxidation
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Can help neutralize free radicals and help reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
15%
Declared
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
10%
Declared
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.6% - 8.1%
Helps to improve the product consistency
4.4% - 5.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 4.2%
Helps oil and water mix together
2.8% - 3.5%
Tea extract. Might be helpful in neutralizing free radicals in skin
2.2% - 2.7%
Helps oil and water mix together
1.9% - 2.3%
Used to preserve products, dissolve other ingredients and create a nice product texture
1.7% - 2.1%
Might help reduce hyperpigmentation when used regularly over a long period of time. Is more effective than beta-arbutin
2%
Declared
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
2%
Declared
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.2% - 1.4%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
1% - 1.3%
Helps neutralize free radicals in skin and might help reduce fine lines and wrinkles, as well as even out the skin tone
0.8% - 1.2%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.7% - 1.05%
A potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%
0.6% - 0.85%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.5% - 0.75%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.4% - 0.6%
Used to thicken the product consistency
0.3% - 0.5%
Helps preserve product formulations and can mask the smell of other ingredients in a product
0.2% - 0.4%
Helps stabilize product formulations
0.15% - 0.3%
Used to adjust the product's pH
0.15% - 0.25%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.25%
A preservative
0.1% - 0.15%

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