
2 of 2 advertised claims delivered
“Firm Believer Moisturizing Eye Cream”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, helianthus annuus seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl hexapeptide-8
“Firm Believer Moisturizing Eye Cream”
This product contains acetyl hexapeptide-8, centella asiatica leaf extract. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.


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Filter by role to see what each ingredient is doing.
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps stabilize emulsions and create a nice product texture
More about Isoamyl laurateA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideHelps oil and water mix together
More about Polyglyceryl-3 stearateA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
More about Helianthus annuus seed oilHelps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
More about Dicaprylyl etherAn emollient made of jojoba oil. Helps soften the skin and support its barrier function
More about Jojoba estersHelps water and oil mix together and has an anti-microbial effect helping to preserve product formulations
More about Glyceryl laurateA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. It can be irritating to sensitive skin. Might be helpful in preventing stretch marks. It could, however, itself be irritating.
More about Centella asiatica leaf extractIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolCan work as an exfoliant but is typically used to adjust the product pH
More about Citric acidA plant extract that can contain an antioxidant compound
More about Citrullus lanatus fruit extractCan have some moisturizing properties due to its sugar content
More about Pyrus malus fruit extractA plant extract containing sugars that might help attract water to the upper layer of the skin. Is claimed by the manufacturer to help reduce pore size but evidence is lacking
More about Lens esculenta fruit extractNaturally present in skin and helps to attract water to its upper layer
More about Sodium pcaHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
More about Sodium lactateA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Acetyl hexapeptide-8Being a lipid soluble form of vitamin C, it is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective. It might be able to help reduce pore clogging.
More about Tetrahexyldecyl ascorbateUsed to create a thicker product consistency
More about Xanthan gumOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateAn emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
More about Glyceryl caprylateCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
More about AlcoholA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolUsed to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideWater, Cetearyl alcohol, Glycerin, Isoamyl laurate, Caprylic/capric triglyceride, Polyglyceryl-3 stearate, Helianthus annuus seed oil, Dicaprylyl ether, Jojoba esters, Glyceryl laurate, Centella asiatica leaf extract, Niacinamide, Propanediol, Citric acid, Citrullus lanatus fruit extract, Pyrus malus fruit extract, Lens esculenta fruit extract, Sodium pca, Sodium lactate, Acetyl hexapeptide-8, Tetrahexyldecyl ascorbate, Methyldihydrojasmonate, Xanthan gum, Sodium hyaluronate, Panthenol, Tocopherol, Tocopheryl acetate, Sodium phytate, Sodium hydroxide, Glyceryl caprylate, Alcohol, Potassium sorbate, Sodium benzoate, Phenoxyethanol, Ethylhexylglycerin, Sodium chloride, Sodium carbonate
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| Plant ApothecaryFirm Believer Moisturizing Eye CreamYOUR PRODUCT | Perricone MDNeuropeptide Corrective Brightening Under-Eye Cream | NEOGEN X SUR.MEDICV.Biome Advanced Eye Cream | MediFlowerARONYX D-Panthenol Cica Repair Eye Cream | |
|---|---|---|---|---|
| Match | — | 89% | 89% | 86% |
| Price | — | $90.30 | $25.16 | $7.90 |
| Shared key ingredients | — | 8 of 12 | 8 of 12 | 6 of 12 |
| Key difference | — | Acetyl Tetrapeptide-5 | Copper Tripeptide-1 | Adenosine |
| Irritancy | Medium | Medium | Medium | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
"Plant Apothecary - Firm Believer Moisturizing Eye Cream" is a well-rounded moisturizing product. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Plant Apothecary - Firm Believer Moisturizing Eye Cream ticks this box. Humectants in this product (acetyl hexapeptide-8, glycerin, sodium hyaluronate, sodium lactate and sodium pca) help to increase the water content in the upper layer of the skin. (These ingredients do so by "capturing" water molecules from the outside air or from within the deeper layers of the skin). Jojoba esters, caprylic/capric triglyceride, helianthus annuus seed oil, cetearyl alcohol and dicaprylyl ether in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "Plant Apothecary" is cruelty free and so is its parent company.
Every concentration estimate and effectiveness label is anchored to one of these 18 studies and safety reviews.
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