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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Blemish Relief Calming and Soothing Clay Mask Tube"
From product name
WIMJ summary for anti-blemish

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Combining salicylic acid, bentonite clay and lactobacillus ferment to gently exfoliate, the formula helps to clear blocked pores, remove impurities and absorb excess oil."
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, lactobacillus ferment.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (epilobium angustifolium flower/leaf/stem extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Anti-blemish
Anti-oxidation
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
2%
Declared
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.9% - 8.9%
Helps oil and water mix together
3.5% - 5.2%
Helps stabilize the product formulation
3.1% - 4.6%
An emollient that softens skin and creates a nice product texture
2.3% - 3.4%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
1.7% - 2.6%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
1.8% - 2.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.2% - 1.9%
1.1% - 1.7%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.85% - 1.3%
A fermentation product created by bacteria Lactobacillus. The fermented product has anti-bacterial properties and might be helpful in calming down inflammation, but studies are lacking. Helps attract water to the upper layer of the skin. Can be used as a preservative
0.45% - 1.1%
A preservative
0.1% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.35% - 0.8%
Used to adjust the product's pH
0.2% - 0.75%
A preservative
0.15% - 0.65%
Helps preserve products and creates a nice product texture
0.2% - 0.75%
Used to improve product texture and help oil and water mix together
0.3% - 0.75%
A plant extract that might contain antioxidants
0.1% - 0.5%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.15% - 0.55%
0.1% - 0.4%
Used to create a thicker product consistency
0.05% - 0.3%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.05% - 0.25%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.05% - 0.1%
Helps oil and water mix together
0.05% - 0.1%
Stabilizes the product formulation
0.01% - 0.05%
A preservative. It helps prevent bacterial growth in cosmetic products
0.01% - 0.1%

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