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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Working to eliminate and tone brassiness while imparting lustrous shine via violet and reflective pearlized pigments, the Bright Blonde Priming Serum also enhances vibrancy, replenishes moisture and provides heat protection."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, ethyl linoleate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains ethyl linoleate.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: glycolic acid

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains glycolic acid.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: glycolic acid

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: ethyl linoleate.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for exfoliation

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: glycolic acid.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
pentylene glycol
Has skin benefit
parfum
does not have skin benefit
chlorphenesin
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to preserve products, dissolve other ingredients and create a nice product texture
5.1% - 6.2%
Helps soften the upper layer of the skin and create a nice product finish
4.2% - 5.1%
Helps products spread more easily and works as an emollient to soften skin
3.1% - 3.7%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.3% - 2.9%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.8% - 2.2%
Helps soften the upper layer of the skin
1.6% - 2%
Helps soften the upper layer of the skin
1.4% - 1.7%
An aromatic blend of unspecified and possibly irritating ingredients
1.1% - 1.3%
0.9% - 1.15%
0.7% - 1.1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.6% - 0.95%
Helps reduce the irritating effect of surfactants
0.5% - 0.75%
A preservative
0.16% - 0.32%
A preservative
0.25% - 0.5%
A very irritating fragrant ingredient
0.45% - 0.7%
A mineral that is used to improve the texture of cosmetic products
0.5% - 0.75%
Stabilizes the product formulation
0.45% - 0.65%
Helps oil and water mix together
0.5% - 0.75%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.3% - 0.6%
Helps oil and water mix together
0.35% - 0.6%
A plant extract that typically contains linolenic and linoleic acids that help soften the upper layer of the skin and can support skin barrier function
0.35% - 0.6%
Helps oil and water mix together
0.3% - 0.55%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.3% - 0.55%
A sugar that attracts water to the upper layer of the skin
0.3% - 0.55%
Helps oil and water mix together. Can be used as a cleansing agent
0.45% - 0.65%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.3% - 0.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
0.25% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
Helps reduce acne and blemishes. Helps to soften the upper layer of the skin and reduce inflammation. Might be helpful in reducing hyperpigmentation and evening out the skin tone, but evidence of effectiveness in skin are lacking
0.3% - 0.55%
An alpha-hydroxy acid (AHA) that helps to remove the dead skin cells on the surface of the skin reveling a more even, smoother complexation. It is also able to stimulate collagen production with long-term use. Could help to reduce pore congestion. It can be irritating to the skin. Apply sunscreen daily if using products with glycolic acid
0.3% - 0.55%
0.3% - 0.55%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.3% - 0.5%
0.3% - 0.55%
Help soften the upper layer of the skin
0.3% - 0.6%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.3% - 0.6%
Helps stabilize the product formulation
0.3% - 0.55%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.25% - 0.5%
0.3% - 0.6%
Used to thicken the product consistency
0.3% - 0.55%
A preservative
0.3% - 0.55%
0.3% - 0.55%
0.4% - 0.6%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.55%
Used to increase stability of product formulations
0.3% - 0.55%
Essential oil that can be irritating
0.35% - 0.65%
0.3% - 0.5%
0.3% - 0.5%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.25% - 0.5%
Helps soften the upper layer of the skin
0.3% - 0.55%
0.25% - 0.45%
A colorant that can add a pearl-like appearance to the formulation
0.4% - 0.6%
A preservative
0.2% - 0.35%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.15% - 0.3%
Used to adjust the pH in formulations
0.15% - 0.3%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.3%
0.05% - 0.1%
The ingredient is not recognized
TBC

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