Olay Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser

Olay Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser

Efficacy66/100IrritancyHigh
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Works for

2 of 3 advertised claims delivered

Moisturizing
11 ingredients credited for this claim
Strong support
What the product description says
“Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.5–1.15%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~0.45–1.1%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.1–6.2%
NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.6–5.5%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~2.2–3.3%
CyclopentasiloxaneKey active· EmollientEffect: MediumA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin~1.7–2.6%
Isopropyl palmitate· EmollientEffect: LowHelps soften the upper layer of the skin and create a thicker product consistency~1.2–1.9%
Palmitic acid· EmollientEffect: LowAn emollient that is naturally present in skin and helps soften it~0.15–0.7%
PetrolatumUnder-dosedEffect: HighOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss~1.4–2.1%
Stearic acidEffect: Low, below effective doseHelps oil and water mix together and works as an emollient~0.35–0.75%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.3–0.75%
Anti-aging
2 ingredients credited for this claim
Strong support
What the product description says
“Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser”
From product name

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.6–5.5%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.3–0.75%
Exfoliation
No ingredient credited for this claim
No support
What the product description says
“Features a Skin Renewal Complex formula which activates surface cell renewal to reveal younger looking skin .”
Source: Supderdrug

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Evens skin tone
Not advertised by the brand · 2 ingredients credited for this claim
Strong support

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.6–5.5%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.3–0.75%
Anti-blemish
Not advertised by the brand · 2 ingredients credited for this claim
Good support

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~3.6–5.5%
Camellia sinensis leaf extractEffect: Low, below effective doseCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.3–0.75%

Can it cause trouble?

Irritancy
9 strong irritants: Imidazolidinyl urea, Parfum + 7 more — patch-test recommended
High risk
We flagged 16 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Propylene glycolHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritatingHigh~2–3%est.
Imidazolidinyl ureaA preservative. Is more irritating than many other preservatives availableHigh~0.1–0.5%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.1–0.4%est.
Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.1–0.4%est.
LinaloolA fragrance. Can be irritatingHigh~0.1–0.35%est.
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.05–0.25%est.
HydroxycitronellalA fragrance. A likely allergen and can be irritatingHigh~0.05–0.3%est.
Alpha-isomethyl iononeA fragrance. Potential allergen and can be irritatingHigh~0.05–0.25%est.
CitronellolA fragrance. Can be irritatingHigh~0.05–0.2%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.05–0.15%est.
GeraniolA fragrance. Can be irritatingHigh~0.01–0.1%est.
Isopropyl palmitateHelps soften the upper layer of the skin and create a thicker product consistencyMedium~1.2–1.9%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.4–0.9%est.
Steareth-21Helps oil and water mix togetherMedium~0.35–0.85%est.
Steareth-2Helps oil and water mix togetherMedium~0.2–0.75%est.
Disodium edtaStabilizes the product formulationMedium~0.15–0.5%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Isopropyl palmitateHelps soften the upper layer of the skin and create a thicker product consistency3/5~1.2–1.9%est.
Propylene glycol stearate—2/5~0.35–0.75%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.1–6.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Niacinamide~3.6–5.5%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Evens skin toneMoisturizingAnti-blemishAnti-agingReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Cetyl alcohol~2.2–3.3%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Propylene glycol~2–3%
Irritant · high
Irritation risk
High
Works for
Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

More about Propylene glycol
Cyclopentasiloxane~1.7–2.6%
Key active
Irritation risk
Low
Works for
MattifyingMoisturizing

A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin

More about Cyclopentasiloxane
Petrolatum~1.4–2.1%
Under-dosed
Irritation risk
Low
Works for
Moisturizing

One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss

More about Petrolatum
Isopropyl palmitate~1.2–1.9%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5
Works for
Moisturizing

Helps soften the upper layer of the skin and create a thicker product consistency

More about Isopropyl palmitate
Stearyl alcohol~1.1–1.7%
Formula
Irritation risk
Low
Works for
Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol
Carbomer~0.85–1.25%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Panthenol~0.5–1.15%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Dimethicone~0.45–1.1%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Tocopheryl acetate~0.4–0.9%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Propylene glycol stearate~0.35–0.75%
Comedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
Cleansing
More about Propylene glycol stearate
Aluminum hydroxide~0.35–0.8%
Formula
Irritation risk
Low

Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)

More about Aluminum hydroxide
Camellia sinensis leaf extract~0.3–0.75%
Formula
Irritation risk
Low
Works for
AntibacterialAnti-oxidationAnti-agingAnti-blemishEvens skin toneMoisturizing

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Steareth-21~0.35–0.85%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Steareth-21
Steareth-2~0.2–0.75%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Steareth-2
Sodium hydroxide~0.15–0.65%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Stearic acid~0.35–0.75%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

Helps oil and water mix together and works as an emollient

More about Stearic acid
Titanium dioxide~0.2–0.8%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Palmitic acid~0.15–0.7%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that is naturally present in skin and helps soften it

More about Palmitic acid
Disodium edta~0.15–0.5%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Phenoxyethanol~0.15–0.55%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Methylparaben~0.15–0.3%
Formula
Irritation risk
Low

A preservative

More about Methylparaben
Imidazolidinyl urea~0.1–0.5%
Irritant · high
Irritation risk
High

A preservative. Is more irritating than many other preservatives available

More about Imidazolidinyl urea
Propylparaben~0.1–0.4%
Formula
Irritation risk
Low

A preservative

More about Propylparaben
Parfum~0.1–0.4%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Hexyl cinnamal~0.1–0.4%
Irritant · high
Irritation risk
High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal
Linalool~0.1–0.35%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Benzyl alcohol~0.05–0.25%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Hydroxycitronellal~0.05–0.3%
Irritant · high
Irritation risk
High

A fragrance. A likely allergen and can be irritating

More about Hydroxycitronellal
Alpha-isomethyl ionone~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance. Potential allergen and can be irritating

More about Alpha-isomethyl ionone
Citronellol~0.05–0.2%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Limonene~0.05–0.15%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Geraniol~0.01–0.1%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Caramel~0.01–0.1%
Formula
Irritation risk
Low
More about Caramel
Ingredient list view

Water, Glycerin, Niacinamide, Cetyl alcohol, Propylene glycol, Cyclopentasiloxane, Petrolatum, Isopropyl palmitate, Stearyl alcohol, Carbomer, Panthenol, Dimethicone, Tocopheryl acetate, Propylene glycol stearate, Aluminum hydroxide, Camellia sinensis leaf extract, Steareth-21, Steareth-2, Sodium hydroxide, Stearic acid, Titanium dioxide, Palmitic acid, Disodium edta, Phenoxyethanol, Methylparaben, Imidazolidinyl urea, Propylparaben, Parfum, Hexyl cinnamal, Linalool, Benzyl alcohol, Hydroxycitronellal, Alpha-isomethyl ionone, Citronellol, Limonene, Geraniol, Caramel

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Amazon UKPrice as of 10/3/2026 15:51 GMT
≈ $8.58
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Supderdrug
≈ $13.92
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Boots
≈ $18.57
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
OlayAnti-Wrinkle Firm And Lift Anti-Ageing Night MoisturiserYOUR PRODUCTBootsGlow Moisturising CreamFirst Aid BeautyUltra Repair Firming Collagen CreamOlayMicro-Sculpting Cream Face Moisturizer
Match—91%88%87%
Price$8.55$6.61−$1.94$42.00+$33.45$12.49+$3.94
Shared key ingredients—5 of 85 of 85 of 8
Key difference—Mineral OilColloidal OatmealPalmitoyl Pentapeptide-4
Irritancy High High Medium Medium
Drying alcohol————
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Product summary

"Olay - Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser" is a well-rounded moisturizing product. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Olay - Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser ticks this box. Panthenol and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Dimethicone, cetyl alcohol, cyclopentasiloxane, isopropyl palmitate and palmitic acid in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • We particularly like that there is a good concentration of niacinamide (niacinamide 3.60% - 5.50%) in this moisturizer. Niacinamide is a well-studied multi-tasking active. It is a great ingredient to have in a moisturizer. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and help improve the skin tone, reducing pigmentation marks.
  • This formulation also uses an effective concentration of panthenol (pro-vitamin B5) - about 0.50% - 1.15%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.

Irritation risk

There are quite a few common irritants in this product, including ingredients without particular skin benefits. We would not recommend it for sensitive skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails from 6.25£ up to 14.00£ in the United Kingdom.

For a detailed price comparison: click here.

Olay Anti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser
OlayAnti-Wrinkle Firm And Lift Anti-Ageing Night Moisturiser

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.