
2 of 2 advertised claims delivered
“Face Cream”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, squalane.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
“It's packed with skin-loving ingredients that even out skin tone and replenish lost moisture for a firmed up, bouncy complexion.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl tetrapeptide-7, palmitoyl tripeptide-1.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.


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Filter by role to see what each ingredient is doing.
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
More about IsohexadecaneOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolAn emollient that helps soften the skin
More about Isopropyl isostearateIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideA sugar that attracts water to the upper layer of the skin
More about TrehaloseAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
More about SqualaneA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeHelps oil and water mix together and works as an emollient
More about Stearic acidUsed to thicken the product's consistency
More about Aluminum starch octenylsuccinateA silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
More about PolymethylsilsesquioxaneOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tripeptide-1A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tetrapeptide-7Helps attract water to the upper layer of the skin and can help improve skin barrier function
More about PanthenolA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateUsed to create a thicker product consistency and stabilize the product formulation
More about Polyacrylate-13Helps preserve products and creates a nice product texture
More about Caprylyl glycolA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerWater, Isohexadecane, Stearyl heptanoate, Glycerin, Butylene glycol, Isopropyl isostearate, Niacinamide, Cetearyl olivate, Trehalose, Squalane, Dimethicone, Stearic acid, Aluminum starch octenylsuccinate, Polymethylsilsesquioxane, Silica, Sodium hyaluronate, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7, Panthenol, Sorbitan olivate, Cetearyl alcohol, Glyceryl stearate, Peg-100 stearate, Polyethylene, Disodium edta, Polyacrylate-13, Polyisobutene, Polysorbate 20, Caprylyl glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum, Carbomer
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| e.l.f. CosmeticsHoly Hydration! Face CreamYOUR PRODUCT | e.l.f.Happy Hydration Face Cream | Key SoulcareSKIN TRANSFORMATION CREAM FRAGRANCE FREE | NaturiumMulti-Peptide Moisturizer | |
|---|---|---|---|---|
| Match | — | 99% | 89% | 87% |
| Price | $6.61 | $15.86+$9.25 | $34.00+$27.39 | $11.00+$4.39 |
| Shared key ingredients | — | 8 of 10 | 8 of 10 | 8 of 10 |
| Key difference | — | Cannabis Sativa Seed Oil | Bakuchiol | 3-O-Ethyl Ascorbic Acid |
| Irritancy | Medium | Low | Low | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
"e. L. F. Cosmetics - Holy Hydration! Face Cream" has a good moisturizing formula. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Glycerin, sodium hyaluronate, trehalose, butylene glycol and caprylyl glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, dimethicone, squalane and cetearyl alcohol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails from 5.00£ up to 12.69£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 10 studies and safety reviews.
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