Works for:
based on ingredients and %- Anti-aging
- Moisturizing
- Evens skin tone
- Anti-blemish
Doesn't work for:
based on ingredients and %- Exfoliation
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 2
Key actives
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Product Summary
"Olay - Anti-Wrinkle Firm & Lift 2in1 Face Cream Serum" is effective for: Evens skin tone, Anti-aging and Moisturizing
This product could be helpful for: Anti-blemish, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- A good concentration of Niacinamide (2.40% - 2.90%). Niacinamide is a well-studied multi-tasking active. It is stable, and can work well in almost any hydrating formulation. There is solid evidence that Niacinamide can help support skin barrier, regulate oil production and reduce acne and clogged pores. It also helps to fight photodamage and improve the skin tone, reducing pigmentation marks.
- Panthenol (pro-vitamin B5) at about 0.95% - 1.20% concentration. In this concentration, Panthenol works effectively to improve the skin barrier and reduce inflammation.
- Humectants (glycerin 4.10% - 5.10% and panthenol 0.95% - 1.20%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Price
The product retails for 10.49£ in the United Kingdom.
For a detailed price comparison: click here.
Anti-aging
What does the product description say?
Anti-Wrinkle Firm & Lift 2in1 Face Cream Serum
Source: From product name
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Evens skin tone
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Moisturizing
What does the product description say?
This day moisturiser reduces the appearance of fine lines and wrinkles in 14 days .
Source: Supderdrug
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, butylene glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide, panthenol
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps attract water to the upper layer of the skin and can help improve skin barrier function
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
Helps soften the upper layer of the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Anti-blemish
This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Exfoliation
What does the product description say?
Features Olay’s Skin Renewal Complex which activates surface cell renewal to reveal younger looking skin .
Source: Supderdrug
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Anti-aging | |
| Moisturizing | |
| Exfoliation |
Total Promises Fulfilled score: 66/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Olay Anti-Wrinkle Firm & Lift 2in1 Face Cream Serum | Current | $10.49 | |
 Olay Micro-Sculpting Serum Fragrance-Free Fragrance-Free | 99% | $29.99 | |
 First Aid Beauty Facial Radiance Niacinamide Dark Spot Serum | 95% | $30.40 | |
 SK-II SKINPOWER Essence Serum | 94% | $164.00 | |
 PCA SKIN Intensive Age Refining Treatment 0.5 Percent Pure Retinol Night | 93% | $101.00 | |
 MISSHA Super Aqua Ultra Waterful Intensive Serum | 91% | - |
Key Actives
Potential irritants
Comedogenic ingredients
All ingredients
Ingredient list view
Water, Cyclopentasiloxane, Glycerin, Aluminum starch octenylsuccinate, Niacinamide, Dimethicone, Dimethicone crosspolymer, Polyethylene, Acrylamide/sodium acryloyldimethyltaurate copolymer, Panthenol, Tocopheryl acetate, Titanium dioxide, C13-14 alkane, Dimethiconol, Benzophenone-4, Bht, Butylene glycol, Camellia sinensis leaf extract, Mica, Laureth-4, Laureth-7, Disodium edta, Sodium hydroxide, Tin oxide, Dmdm hydantoin, Iodopropynyl butylcarbamate, Benzyl alcohol, Methylparaben, Parfum, Linalool, Hexyl cinnamal, Limonene, Citronellol, Caramel, Ci 19140, Ci 16035
- Glycerol and the skin: holistic approach to its origin and functions
- Niacinamide - mechanisms of action and its topical use in dermatology
- Gehring, W. (2004). Nicotinic acid/niacinamide and the skin. Journal of Cosmetic Dermatology, 3(2), 88–93. doi:10.1111/j.1473-2130.2004.00115.x
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Skin moisturizing effects of panthenol-based formulations
- Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmetics
- Benzophenone 4: An emerging allergen in cosmetics and toiletries?
- Final Report on the Safety Assessment of Laureths 4 and 23
- Safety Assessment of Tin(IV) Oxide as Used in Cosmetics
- Safety Assessment of Iodopropynyl Butylcarbamate as Used in Cosmetics
- Analysis of Dyes in Cosmetics: Challenges and Recent Developments