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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Brighten and hydrate your skin with the Oh K!"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, glyceryl caprylate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains centella asiatica extract. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
7.5% - 9.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
Helps create a thicker product consistency
3.1% - 3.8%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.4% - 2.9%
1.9% - 2.4%
A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
1.5% - 1.9%
Helps oil and water mix together
1.5% - 1.8%
A preservative
0.7% - 1.1%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.95% - 1.15%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.75% - 1.1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.55% - 0.8%
Helps adjust pH in products
0.45% - 0.7%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.4% - 0.6%
Helps to improve the product consistency
0.3% - 0.6%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.45% - 0.65%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.3% - 0.6%
Used to create thicker product consistency and stabilize emulsions
0.3% - 0.55%
A preservative
0.25% - 0.5%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.35%
Stabilizes the product formulation
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.3%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.25% - 0.4%
Can have some moisturizing properties due to its sugar content
0.15% - 0.3%
A plant extract that might have an anti-inflammatory effect in skin
0.2% - 0.35%
Essential oil that can be irritating
0.2% - 0.35%
A plant extract that might have antibacterial effect and help neutralize free radicals
0.1% - 0.2%
A colorant. Does not have any proven benefits in skin
0.1% - 0.15%
0.1% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources