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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Helps to combat skin dryness without clogging pores."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"An infusion of Shea, Avocado and Mango Butter works to minimise the look of coarseness and redness, promoting the appearance of plumpness and firmness."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - butyrospermum parkii butter - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient tetrahydrodiferuloylmethane might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"This facial hydrator also helps to protect against the environmental stressors that cause signs of aging such as fine lines and dark spots."
WIMJ summary for evens skin tone

This product contains ingredients (tetrahydrodiferuloylmethane) that could help reduce hyperpigmentation (for example, post-acne marks or age spots) in theory, but there is not enough evidence that they actually work.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Hydrate Facial Moisturizer"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (tetrahydrodiferuloylmethane) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 50/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 5.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.3% - 5.2%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.2% - 3.9%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
2.4% - 2.9%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2% - 2.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.6% - 1.9%
Helps attract water to the upper layer of the skin
1.2% - 1.5%
Helps oil and water mix together and works as an emollient
1.1% - 1.3%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.75% - 1.15%
An emollient that helps soften the skin
0.65% - 0.95%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.6% - 0.9%
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
0.5% - 0.75%
Helps softent the upper layer of the skin and create a thicker product consistency
0.5% - 0.75%
0.5% - 0.75%
0.45% - 0.65%
Helps oil and water mix together
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.25% - 0.45%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.4%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
An anti-oxidant derived from curcumin (naturally present in tumeric). Is a part of the tetrahydrocurcuminoids complex (THC). The complex might be helpful in neutralizing free radicals in skin and possibly help even out the skin tone. Can be irritating
0.2% - 0.4%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.2% - 0.35%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.3%
Helps create a more spreadable product texture
0.15% - 0.25%
Used to adjust the product's pH
0.15% - 0.25%
Helps water and oil mix together
0.1% - 0.2%
A preservative
0.1% - 0.15%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%

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ACO - Sensitive Balance Face Cream
Cosmica - Sensitive Balance Face Cream
Altruist - Moisturising Fluid 0.5% Hyaluronic Acid
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Cinch - Pump + Glow 5-in-1 Moisturiser
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources