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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
octocrylene
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Everyday Anti-Aging Face Moisturizer with SPF 37"
From product name
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Everyday Anti-Aging Face Moisturizer with SPF 37"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: erythritol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, phytosterols.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: linoleic acid, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 90/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
8.1%
Declared
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
6%
Declared
Used to soften the upper layer of the skin and create a thicker product consistency
23% - 34%
Helps oil and water mix together
8.1% - 12.1%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
6.2% - 9.3%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
4.4% - 6.6%
The ingredient is not recognized
TBC
A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own
3.4% - 5.1%
Helps soften the upper layer of the skin
2.7% - 4%
The ingredient is not recognized
TBC
A preservative
2.3% - 3.4%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2.1% - 3.2%
Helps preserve products and creates a nice product texture
1.5% - 2.2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.2% - 1.9%
Used to create a thicker product consistency and stabilize formulations
1.1% - 1.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.6% - 1.4%
The ingredient is not recognized
TBC
Helps to attract water to the upper layer of the skin
0.55% - 1.25%
0.5% - 1.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.5% - 1.15%
An excellent emollient. Helps soften the skin, restore its barrier function, and can help to calm down inflammation. It can be helpful to prevent blemishes and clogged pores
0.85% - 1.25%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 1%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.4% - 0.95%
Lipids that work as an emollient and can be helpful in repairing skin barrier function
0.4% - 0.95%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.3% - 0.7%
Can have some moisturizing properties due to its sugar content
0.15% - 0.65%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.5%
Helps oil and water mix together
0.2% - 0.75%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.35%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.05% - 0.3%
Plain old water
0.05% - 0.25%

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