“provides essential skin nutrition”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydrolyzed hyaluronic acid.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cetearyl alcohol.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: acetyl dipeptide-1 cetyl ester, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1
“look and feel young again”
This product contains acetyl dipeptide-1 cetyl ester, palmitoyl tetrapeptide-7, palmitoyl tripeptide-1. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
“brighter, lifted and more even”
Effective ingredients missing or their concentration is too low
This product contains antioxidants (dimethylmethoxy chromanol) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Be the first — your take helps the next person decide.
Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
More about CyclopentasiloxaneA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterA silicone that serves as an emollient. Helps create a nice non-greasy feels
More about CyclohexasiloxaneUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
More about Cetearyl alcoholProduces temporary toning effect. Can help dissolve other ingredients or preserve products
More about Alcohol denat.Used to improve product texture and help oil and water mix together
More about PolyacrylamideAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateHelps oil and water mix together and works as an emollient
More about Stearic acidAn emollient that is naturally present in skin and helps soften it
More about Palmitic acidHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolHelps to absord oil and evenly disperse other ingredients (for example, pigment) in product formulation
More about Boron nitrideHelps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
More about C13-14 isoparaffinUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
More about Ascorbyl glucosideHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateA moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
More about Saccharomyces cerevisiae extractThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
More about Retinyl palmitateOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
More about Hydrolyzed hyaluronic acidA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
More about Panax ginseng root extractHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerUsed to thicken product formulations and create gel-like textures
More about HydroxyethylcelluloseCan help neutralize free radicals in skin
More about Dimethylmethoxy chromanolUsed to create a thicker product consistency
More about Xanthan gumA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Acetyl dipeptide-1 cetyl esterPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tripeptide-1A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
More about Palmitoyl tetrapeptide-7Water, Glycerin, Cyclopentasiloxane, Butyrospermum parkii butter, Cyclohexasiloxane, Butylene glycol, Cetearyl alcohol, Alcohol denat., Polyacrylamide, Glyceryl stearate, Stearic acid, Palmitic acid, Peg-100 stearate, Phenoxyethanol, Boron nitride, C13-14 isoparaffin, Pentylene glycol, Methylparaben, Ascorbyl glucoside, Propylene glycol, Laureth-7, Tocopheryl acetate, Ethylparaben, Hibiscus abelmoschus extract, Saccharomyces cerevisiae extract, Retinyl palmitate, Hydrolyzed hyaluronic acid, Tetrasodium edta, Sorbitan laurate, Potassium hydroxide, Polysorbate 20, Panax ginseng root extract, Carbomer, Calcium hydroxymethionine, 3-aminopropane sulfonic acid, Hydroxyethylcellulose, Dimethylmethoxy chromanol, Xanthan gum, Acetyl dipeptide-1 cetyl ester, Morus alba leaf extract, Ethylhexylglycerin, Tocopherol, Palmitoyl tripeptide-1, Palmitoyl tetrapeptide-7
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| No7Restore & Renew Multi Action Eye CreamYOUR PRODUCT | bareMineralsAgeless Genius Firming and Wrinkle Smoothing Eye Cream | AlgenistELEVATE Firming and Lifting Contouring Eye Cream | SWANICOCOPeptine Biome Eye Cream | |
|---|---|---|---|---|
| Match | — | 58% | 57% | 54% |
| Price | $27.99 | — | $33.58+$5.59 | $17.77−$10.22 |
| Shared key ingredients | — | 5 of 11 | 5 of 11 | 5 of 11 |
| Key difference | — | Arginine/Lysine Polypeptide | Arginine/Lysine Polypeptide | Acetyl Octapeptide-3 |
| Irritancy | Medium | Medium | Medium | Medium |
| Drying alcohol | Contains drying alcohol | — | — | — |
| View product | Shop | Shop | Shop |
More alternatives: Nakery Lift-Tox Anti-Gravity 360 Eye CreamGatineau Melatogenine MorphoBiotique Eye Cream
"No7 - Restore & Renew Multi Action Eye Cream" is a well-rounded moisturizing product. This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Glycerin, hydrolyzed hyaluronic acid, saccharomyces cerevisiae extract and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Palmitoyl tetrapeptide-7, palmitoyl tripeptide-1, butyrospermum parkii butter, cetearyl alcohol and cyclopentasiloxane in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
The product retails from 17.99$ up to 24.99$ in the United States, for 44.75CA$ in Canada, for 174.73A$ in Australia and from 19.95£ up to 75.00£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 15 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.