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Product summary

Judging from the ingredient list, "No7 - Men Energising Eye Roll On" works well for improving skin hydration As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Panthenol, glycerin, saccharomyces cerevisiae extract and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Palmitoyl tetrapeptide-7 and dimethicone in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • This moistruizer also contains peptides (palmitoyl tetrapeptide-7 0.05% - 0.20% and dipeptide-2 0.01% - 0.10%). Peptides is a very big group of ingredients. They all consist of a different combination of amino-acids. Our skin produces peptides naturally. Some of them work as natural anti-biotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of peptides is, but it is very likely that peptides in skincare are helpful. They might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
  • This formulation also uses an effective concentration of panthenol (pro-vitamin B5) - about 0.50% - 1.20%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.

Irritation risk

This moisturizer contains actives that can be irritating. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.

Price

The product retails for 38.64CA$ in Canada, for 32.87A$ in Australia, for 13.09$ in the United States and for 9.95£ in the United Kingdom.

For a detailed price comparison: click here.

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This energising, cooling & hydrating formula acts as an instant wake up call, leaving eyes feeling revitalised."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, saccharomyces cerevisiae extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: dipeptide-2, palmitoyl tetrapeptide-7, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5% - 7.5%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
3.2% - 4.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.3% - 3.4%
Helps to improve product texture
1.8% - 2.8%
Used to create a thicker product texture. Helps soften the upper layer of the skin and might be able to prevent moisture loss from its surface
1.3% - 2%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
1% - 1.5%
Used to improve the product consistency
1.2% - 1.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.5% - 1.2%
A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.
0.35% - 0.85%
A preservative
0.15% - 0.3%
Helps oil and water mix together
0.15% - 0.6%
Helps oil and water mix together
0.15% - 0.55%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.1% - 0.45%
Helps to stabilize the product formulation
0.1% - 0.4%
A preservative
0.1% - 0.4%
Might help neutralize free radicals in skin. Is claimed to be able to improve the appearance of undereye darkness but evidence is missing. Can be an allergen and cause irritation
0.1% - 0.4%
Helps oil and water mix together
0.15% - 0.6%
Used to adjust the pH level of products
0.1% - 0.35%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.25%
A preservative
0.05% - 0.2%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.01% - 0.1%
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
0.05% - 0.2%

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WIMJ similarity score
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Potential Irritants
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Questions

Scientific Sources