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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Essential Moisture Day Fluid"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isopropyl myristate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: petrolatum

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
4.4% - 6.6%
An emollient that helps soften the skin
3.6% - 5.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.6% - 3.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2% - 3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.7% - 2.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.4% - 2.1%
Helps oil and water mix togehter and creates a nice product texture
1.3% - 1.9%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1% - 1.5%
0.8% - 1.2%
Creates a nice product texture and can support water-resistance of sunscreens
0.5% - 1.2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.45% - 1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.75%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.75%
Helps oil and water mix together and works as an emollient
0.35% - 0.85%
An emollient that is naturally present in skin and helps soften it
0.3% - 0.75%
Helps soften the upper layer of the skin and can support skin barrier function
0.2% - 0.8%
An emollient that helps soften the skin. Could be comedogenic
0.2% - 0.7%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.15% - 0.6%
A preservative
0.15% - 0.3%
A preservative
0.1% - 0.35%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.4%
Used to adjust the pH level of products
0.1% - 0.35%
Helps to stabilize the product formulation
0.05% - 0.3%
A plant extract that might help neutralize free radicals in skin
0.05% - 0.3%
A preservative
0.05% - 0.2%
Helps attract water to the upper layer of the skin and improves the product texture
0.05% - 0.2%
A colorant
0.05% - 0.1%
A colorant (dye)
0.01% - 0.1%

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Price
WIMJ similarity score
53%
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51%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources