Works for:
based on ingredients and %- Moisturizing
Can it cause trouble?
- Irritation risk: low
- Comedogenic risk ingredients: 3
Key actives
Product Summary
Based on the ingredients included, "No7 - Essential Moisture Day Fluid" works well for moisturizing the skin. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. No7 - Essential Moisture Day Fluid ticks this box. Glycerin and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Petrolatum, isopropyl myristate, oenothera biennis oil, theobroma cacao seed butter and dimethicone in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.
Irritation risk
This formulation includes some common irritants, including ingredients that do not provide a benefit for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "No7" is cruelty free, but its parent company is not.
Price
The product retails for 8.95£ in the United Kingdom.
For a detailed price comparison: click here.
Works for
Moisturizing
What does the product description say?
Essential Moisture Day Fluid
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, butylene glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isopropyl myristate.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: petrolatum
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An emollient that helps soften the skin. Could be comedogenic
Helps soften the upper layer of the skin and can support skin barrier function
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
An emollient that helps soften the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
An emollient that is naturally present in skin and helps soften it
Helps oil and water mix together and works as an emollient
Helps attract water to the upper layer of the skin and improves the product texture
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing |
Total Promises Fulfilled score: 100/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 No7 Essential Moisture Day Fluid | Current | $8.95 | |
 Boots Derma Care Daily Moisturising Cream | 55% | $9.00 | |
Neosporin Eczema Essentials Daily Moisturizing Cream | 53% | - | |
 Cubid CBD Re:fresh Face Cream | 53% | - | |
Dove Face and Body Lotion Sensitive Moisture Sensitive Moisture | 52% | $5.49 | |
 Cetaphil Moisturising Cream | 52% | $7.50 |
Key Actives
Helps soften the upper layer of the skin and can support skin barrier function
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A plant extract that might help neutralize free radicals in skin
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An emollient that helps soften the skin. Could be comedogenic
Potential irritants
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
A plant extract that might help neutralize free radicals in skin
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
Helps soften the upper layer of the skin and can support skin barrier function
Comedogenic ingredients
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
An emollient that helps soften the skin. Could be comedogenic
All ingredients
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps oil and water mix togehter and creates a nice product texture
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
Creates a nice product texture and can support water-resistance of sunscreens
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A preservative. It helps prevent bacterial growth in cosmetic products
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
An emollient that is naturally present in skin and helps soften it
Helps soften the upper layer of the skin and can support skin barrier function
An emollient that helps soften the skin. Could be comedogenic
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
A plant extract that might help neutralize free radicals in skin
Helps attract water to the upper layer of the skin and improves the product texture
Ingredient list view
Water, Petrolatum, Cetearyl ethylhexanoate, Glycerin, Butylene glycol, Cetearyl alcohol, Glyceryl stearate, Peg-100 stearate, Theobroma cacao seed butter, Arachidyl propionate, Vp/hexadecene copolymer, Dimethicone, Phenoxyethanol, Tocopheryl acetate, Stearic acid, Palmitic acid, Oenothera biennis oil, Isopropyl myristate, Propylene glycol, Methylparaben, Propylparaben, Carbomer, Potassium hydroxide, Tetrasodium edta, Sambucus nigra flower extract, Bht, Sorbitol, Ci 14700, Ci 42090
- Glycerol and the skin: holistic approach to its origin and functions
- Cocoa polyphenols and their influence on parameters involved in ex vivo skin restructuring
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol
- Skin-sensitizing and irritant properties of propylene glycol
- The antioxidant properties of alcoholic extracts from Sambucus nigra L. (antioxidant properties of extracts)
- Inhibition of Proinflammatory Activities of Major Periodontal Pathogens by Aqueous Extracts From Elder Flower (Sambucus nigra)