

restoring youthful elasticity
Source: Murad
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains retinal.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
One step removed from the biologically active in skin form of vitamin A. Once converted to the retinoic acid in the skin, retinal is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. Concentrations of 0.05% and 0.1% are shown to be effective. It can, however, be irritating
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
AWARD WINNER: Best New Bodycare Product | Telegraph Beauty Awards 2025 A firming & moisturising body cream that dramatically smooths, tones and lifts in just 4 weeks. It targets cellulite, stretch marks, sagging skin and lines & wrinkles while restoring youthful elasticity to skin. Think of it like a ‘workout in a jar’ – just as it shapes your body, this formula specifically boosts skin metabolism and fat burn, tricking your skin into thinking it had a workout. This advanced formula has been enriched with result-driven ingredients to mimic the benefits of exercise and fat burning. Encapsulated Retinal —one of the most effective forms of vitamin A, stimulates collagen production and cell turnover to firm and lift the skin. Exerkine-inspired complex (molecules naturally released during exercise) enhances metabolism and fat burning. Milk Thistle delivers strong antioxidant protection to help defend skin cells from ageing, smoothing skin texture. Bearberry Extract helps tone & brighten. Shea butter, avocado extract, and Squalane provide intense hydration and lock in moisture. Lifts and tightens body skin in 4 weeks Firms and smooths deep-set body wrinkles in 4 weeks Reduces the look of stretch marks in 8 weeks “I’ve tried a few products for cellulite over the years and this is the first that seems to make a difference. I’ve been testing it out for the past 4 weeks, focusing on my abdomen area – covered in stretch marks after three pregnancies – and my thighs. The skin texture and quality already looks better.” – Sonia Haria, The Telegraph Beauty Director
Source: Murad
This product can help reduce breakouts and clogged pores because it contains the following ingredient: retinal. This ingredient is used for treating acne and can have a noticeable effect.
One step removed from the biologically active in skin form of vitamin A. Once converted to the retinoic acid in the skin, retinal is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. Concentrations of 0.05% and 0.1% are shown to be effective. It can, however, be irritating
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
Helps stabilize the product formulation
brighten
Source: Murad
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: retinal.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
One step removed from the biologically active in skin form of vitamin A. Once converted to the retinoic acid in the skin, retinal is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. Concentrations of 0.05% and 0.1% are shown to be effective. It can, however, be irritating
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
A firming & moisturising body cream
Source: Murad
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
betaine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps to attract water to the upper layer of the skin
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A sugar that attracts water to the upper layer of the skin
Helps attract water to the upper layer of the skin and improves the product texture
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps oil and water mix together while softening the upper layer of the skin
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
AWARD WINNER: Best New Bodycare Product | Telegraph Beauty Awards 2025 A firming & moisturising body cream that dramatically smooths, tones and lifts in just 4 weeks. It targets cellulite, stretch marks, sagging skin and lines & wrinkles while restoring youthful elasticity to skin. Think of it like a ‘workout in a jar’ – just as it shapes your body, this formula specifically boosts skin metabolism and fat burn, tricking your skin into thinking it had a workout. This advanced formula has been enriched with result-driven ingredients to mimic the benefits of exercise and fat burning. Encapsulated Retinal —one of the most effective forms of vitamin A, stimulates collagen production and cell turnover to firm and lift the skin. Exerkine-inspired complex (molecules naturally released during exercise) enhances metabolism and fat burning. Milk Thistle delivers strong antioxidant protection to help defend skin cells from ageing, smoothing skin texture. Bearberry Extract helps tone & brighten. Shea butter, avocado extract, and Squalane provide intense hydration and lock in moisture. Lifts and tightens body skin in 4 weeks Firms and smooths deep-set body wrinkles in 4 weeks Reduces the look of stretch marks in 8 weeks “I’ve tried a few products for cellulite over the years and this is the first that seems to make a difference. I’ve been testing it out for the past 4 weeks, focusing on my abdomen area – covered in stretch marks after three pregnancies – and my thighs. The skin texture and quality already looks better.” – Sonia Haria, The Telegraph Beauty Director
Source: Murad
This product might help exfoliate the skin with urea, but This ingredient is not the most effective.
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
| Promise | Can it deliver? |
|---|---|
| Anti-aging | |
| Moisturizing | |
| Evens skin tone | |
| Anti-blemish | |
| Exfoliation |
Total Promises Fulfilled score: 90/100.
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A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
One step removed from the biologically active in skin form of vitamin A. Once converted to the retinoic acid in the skin, retinal is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. Concentrations of 0.05% and 0.1% are shown to be effective. It can, however, be irritating
Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A sugar that attracts water to the upper layer of the skin
Helps attract water to the upper layer of the skin and improves the product texture
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Helps to attract water to the upper layer of the skin
One step removed from the biologically active in skin form of vitamin A. Once converted to the retinoic acid in the skin, retinal is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. Concentrations of 0.05% and 0.1% are shown to be effective. It can, however, be irritating
Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone
A fragrance. Potential allergen and can be irritating
An aromatic blend of unspecified and possibly irritating ingredients
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
Can work as an exfoliant but is typically used to adjust the product pH
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Helps oil and water mix together while softening the upper layer of the skin
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
One step removed from the biologically active in skin form of vitamin A. Once converted to the retinoic acid in the skin, retinal is proven to be effective against all signs of aging. It improves skin cell turnover, helps fight blemishes and clogged pores, can regulate excess oil production and even skin tone. Concentrations of 0.05% and 0.1% are shown to be effective. It can, however, be irritating
Might be able to help neutralize free radical, calm down inflammation in skin, and even skin tone
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness
Helps attract water to the upper layer of the skin and improves the product texture
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
Can work as an exfoliant but is typically used to adjust the product pH
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
A fragrance. Potential allergen and can be irritating
An aromatic blend of unspecified and possibly irritating ingredients
Water, Caprylic/capric triglyceride, Glycerin, Squalane, Cetearyl alcohol, Glyceryl stearate citrate, Butyrospermum parkii butter, Octyldodecanol, Glyceryl stearate, Retinal, Silybum marianum extract, Arctostaphylos uva-ursi leaf extract, Urea, Yeast amino acids, Trehalose, Inositol, Taurine, Betaine, Hydroxyacetophenone, Butyrospermum parkii butter extract, Persea gratissima fruit extract, Ethylhexylglycerin, Mannitol, Phosphatidylcholine, Propanediol, Bentonite, Polyacrylate crosspolymer-6, Xanthan gum, Cetyl alcohol, Sodium chloride, Tetrasodium glutamate diacetate, Citric acid, Chlorphenesin, Sodium benzoate, Potassium sorbate, Leuconostoc/radish root ferment filtrate, Tocopherol, Citronellol, Alpha-isomethyl ionone, Parfum
