Murad City Skin Broad Spectrum SPF50 | PA ++++

Murad City Skin Broad Spectrum SPF50 | PA ++++

SPF 50Efficacy90/100IrritancyMedium·2 UV filters
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Works for

2 of 2 advertised claims delivered

Sun protection
SPF 50 · 2 UV filters
Broad spectrum
SPF 50Broad spectrumMineral filtersTinted

This product offers a good level of protection against both UVB and UVA rays.

It is a mineral sunscreen. In other words, it contains non-organic UV filters. It will probably not sting your eyes but might leave a white cast.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

UV spectrum
UVB290–320 nmUVA II320–340 nmUVA I340–400 nm
Titanium Dioxide
Zinc Oxide
FilterCoverageWhat it doesEst. amount
Titanium Dioxide Mineral UVBUVA2 Photo-stable Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin~1.7–2.1%
Zinc Oxide Mineral UVBUVA Photo-stable A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant~5.2–6.4%
~ marks concentrations estimated from label position and typical use levels
Reef-safe
No oxybenzone or octinoxate — the two filters banned in Hawaii, Florida Keys and Aruba.
Evens skin tone
3 ingredients credited for this claim
Strong support
What the product description says
“This advanced product also contains a colour-correcting tint to even skin tone and boosts radiance.”
Source: Feelunique

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Retinyl palmitateKey activeEffect: MediumThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.55–0.85%
TaurineEffect: LowCould be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness~0.45–0.7%
Ascorbic acidUnder-dosedEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~0.55–0.85%
Anti-aging
Not advertised by the brand · 2 ingredients credited for this claim
Strong support

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

These ingredients in the product might also be helpful for reducing and preventing fine lines, wrinkles, and skin elasticity, even though there is no conclusive evidence for their effectiveness: retinyl palmitate.

Retinyl palmitateKey activeEffect: MediumThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect~0.55–0.85%
Ascorbic acidUnder-dosedEffect: HighThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging~0.55–0.85%
Moisturizing
Not advertised by the brand · 21 ingredients credited for this claim
Strong support

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

TriheptanoinKey activeEffect: HighA synthetic triglyceride. Helps soften the upper layer of the skin~2.2–2.7%
Argania spinosa kernel oilKey active· EmollientEffect: HighAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties~1.1–1.4%
Hydrolyzed jojoba estersKey activeEffect: HighHelps soften the upper layer of the skin~0.5–0.75%
InositolKey active· HumectantEffect: High~0.45–0.7%
Peg/ppg-18/18 dimethiconeKey activeEffect: HighA silicone that mixes with water creating nice light-weight product texture~0.25–0.45%
PolymethylsilsesquioxaneKey activeEffect: HighA silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss~0.75–1.1%
TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~0.45–0.7%
SucroseKey active· HumectantEffect: HighCan help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion~0.3–0.5%
UreaHero· HumectantEffect: HighNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations~0.45–0.7%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~0.45–0.65%
C13-16 isoparaffinKey active· EmollientEffect: HighIs mostly used to dissolve other ingredients. Helps soften the upper layer of the skin. It might be comedogenic when used in high concentrations~1.6–1.9%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~2–2.4%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~5.6–6.8%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.8–3.4%
C12-15 alkyl benzoateKey active· EmollientEffect: MediumEnhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth~3.4–4.2%
Octyldodecanol· EmollientEffect: LowAn emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation~0.25–0.45%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.3–0.55%
Peg-8 dimethiconeEffect: LowA type of silicone that can help create nice product texture and soften the upper layer of the skin~0.25–0.5%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.35–0.6%
Lauryl peg-9 polydimethylsiloxyethyl dimethiconeEffect: LowA type of silicone that helps to soften upper layer of the skin and create a nice product texture~0.25–0.5%
Avena sativa kernel extractUnder-dosedEffect: HighAn effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties~0.65–0.95%

Can it cause trouble?

Irritancy
1 strong irritant: Retinyl palmitate
Medium risk
We flagged 12 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Retinyl palmitateThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effectHigh~0.55–0.85%est.
Ascorbic acidThe most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of agingHigh~0.55–0.85%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~2–2.4%est.
Argania spinosa kernel oilAn emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant propertiesMedium~1.1–1.4%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.95–1.15%est.
Polyhydroxystearic acidUsed to create a thicker product consistency and stabilize the formulationMedium~0.75–1.1%est.
TaurineCould be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectivenessMedium~0.45–0.7%est.
Tapioca starchUsed to create a thicker product consistencyMedium~0.4–0.6%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.35–0.6%est.
Dimethicone/peg-10/15 crosspolymerHelps oil and water mix togetherMedium~0.25–0.5%est.
Aluminum stearateUsed to help evenly disperse other ingredients (for example, pigment) in a formulationMedium~0.15–0.3%est.
EthylhexylglycerinA preservativeMedium~0.15–0.25%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged
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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Dimethicone~5.6–6.8%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Zinc oxide~5.2–6.4%
UV filterKey active
Irritation risk
Low
Works for
Sun protection

A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant

More about Zinc oxide
C12-15 alkyl benzoate~3.4–4.2%
Key active
Irritation risk
Low
Works for
Moisturizing

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

More about C12-15 alkyl benzoate
Glycerin~2.8–3.4%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Triheptanoin~2.2–2.7%
Key active
Irritation risk
Low
Works for
MoisturizingCleansing

A synthetic triglyceride. Helps soften the upper layer of the skin

More about Triheptanoin
Caprylic/capric triglyceride~2–2.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
C13-16 isoparaffin~1.6–1.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Is mostly used to dissolve other ingredients. Helps soften the upper layer of the skin. It might be comedogenic when used in high concentrations

More about C13-16 isoparaffin
Titanium dioxide~1.7–2.1%
UV filterKey active
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Argania spinosa kernel oil~1.1–1.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties

More about Argania spinosa kernel oil
Tocopheryl acetate~0.95–1.15%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Polyurethane-35~0.75–1.15%
Formula
Polyhydroxystearic acid~0.75–1.1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to create a thicker product consistency and stabilize the formulation

More about Polyhydroxystearic acid
Polymethylsilsesquioxane~0.75–1.1%
Key active
Irritation risk
Low
Works for
Moisturizing

A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss

More about Polymethylsilsesquioxane
Dimethicone/vinyl dimethicone crosspolymer~0.65–0.95%
Formula
Irritation risk
Low

Used to stabilize product formulations and create a nice product texture

More about Dimethicone/vinyl dimethicone crosspolymer
Avena sativa kernel extract~0.65–0.95%
Under-dosed
Irritation risk
Low
Works for
Anti-inflammatoryReduces irritationMoisturizingReduces rednessAnti-oxidation

An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties

More about Avena sativa kernel extract
Retinyl palmitate~0.55–0.85%
Key activeIrritant · high
Irritation risk
High
Works for
Anti-agingEvens skin toneAnti-blemishExfoliation

Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect

More about Retinyl palmitate
Ascorbic acid~0.55–0.85%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-agingEvens skin toneAnti-oxidation

The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging

More about Ascorbic acid
Bisabolol~0.5–0.75%
Formula
Irritation risk
Low
Works for
Anti-inflammatoryReduces irritationAnti-oxidation

An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties

More about Bisabolol
Hydrolyzed jojoba esters~0.5–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Hydrolyzed jojoba esters
Urea~0.45–0.7%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingExfoliation

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

More about Urea
Yeast amino acids~0.45–0.7%
Formula
Trehalose~0.45–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose
Inositol~0.45–0.7%
Key active
Irritation risk
Low
Works for
Moisturizing
More about Inositol
Taurine~0.45–0.7%
Irritant · medium
Irritation risk
Medium
Works for
Anti-blemishAnti-oxidationAnti-inflammatoryEvens skin tone

Could be helpful in reducing inflammation in skin, evening out the skin tone and neutralizing free radicals, but more research is needed to confirm its effectiveness

More about Taurine
Betaine~0.45–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Biosaccharide gum-4~0.45–0.65%
Formula
Irritation risk
Low

Helps improve the product texture

More about Biosaccharide gum-4
Hydroxyphenyl propamidobenzoic acid~0.45–0.65%
Formula
Irritation risk
Low
Works for
Anti-inflammatory

Might help to reduce inflammation in skin, but solid research is lacking

More about Hydroxyphenyl propamidobenzoic acid
Silica~0.55–0.8%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Tapioca starch~0.4–0.6%
Irritant · medium
Irritation risk
Medium

Used to create a thicker product consistency

More about Tapioca starch
Sucrose~0.3–0.5%
Key active
Irritation risk
Low
Works for
Moisturizing

Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion

More about Sucrose
Pentylene glycol~0.35–0.6%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Butylene glycol~0.3–0.55%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Dimethicone/peg-10/15 crosspolymer~0.25–0.5%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together

More about Dimethicone/peg-10/15 crosspolymer
Lauryl peg-9 polydimethylsiloxyethyl dimethicone~0.25–0.5%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

A type of silicone that helps to soften upper layer of the skin and create a nice product texture

More about Lauryl peg-9 polydimethylsiloxyethyl dimethicone
Peg-8 dimethicone~0.25–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

A type of silicone that can help create nice product texture and soften the upper layer of the skin

More about Peg-8 dimethicone
Octyldodecanol~0.25–0.45%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation

More about Octyldodecanol
Sodium propoxyhydroxypropyl thiosulfate silica~0.2–0.4%
Formula
Peg/ppg-18/18 dimethicone~0.25–0.45%
Key active
Irritation risk
Low
Works for
MoisturizingCleansing

A silicone that mixes with water creating nice light-weight product texture

More about Peg/ppg-18/18 dimethicone
Triethoxycaprylylsilane~0.2–0.35%
Formula
Irritation risk
Low

A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation

More about Triethoxycaprylylsilane
Aluminum stearate~0.15–0.3%
Irritant · medium
Irritation risk
Medium

Used to help evenly disperse other ingredients (for example, pigment) in a formulation

More about Aluminum stearate
Alumina~0.25–0.5%
Formula
Irritation risk
Low

The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products

More about Alumina
Ethylhexylglycerin~0.15–0.25%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Phenoxyethanol~0.15–0.3%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Iron oxides~0.1–0.15%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ci 77491~0.1–0.15%
Formula
Irritation risk
Low

A red colorant made of iron oxide. Typically is not irritating

More about Ci 77491
Ingredient list view

Water, Dimethicone, Zinc oxide, C12-15 alkyl benzoate, Glycerin, Triheptanoin, Caprylic/capric triglyceride, C13-16 isoparaffin, Titanium dioxide, Argania spinosa kernel oil, Tocopheryl acetate, Polyurethane-35, Polyhydroxystearic acid, Polymethylsilsesquioxane, Dimethicone/vinyl dimethicone crosspolymer, Avena sativa kernel extract, Retinyl palmitate, Ascorbic acid, Bisabolol, Hydrolyzed jojoba esters, Urea, Yeast amino acids, Trehalose, Inositol, Taurine, Betaine, Biosaccharide gum-4, Hydroxyphenyl propamidobenzoic acid, Silica, Tapioca starch, Sucrose, Pentylene glycol, Butylene glycol, Dimethicone/peg-10/15 crosspolymer, Lauryl peg-9 polydimethylsiloxyethyl dimethicone, Peg-8 dimethicone, Octyldodecanol, Sodium propoxyhydroxypropyl thiosulfate silica, Peg/ppg-18/18 dimethicone, Triethoxycaprylylsilane, Aluminum stearate, Alumina, Ethylhexylglycerin, Phenoxyethanol, Iron oxides, Ci 77491

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Amazon USPrice as of 10/9/2026 21:09 GMT
$5.99
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
MuradCity Skin Broad Spectrum SPF50 | PA ++++YOUR PRODUCTCetaphilSheer Mineral Sunscreen Broad Spectrum SPF 50ZO Skin HealthBroad Spectrum Sunscreen SPF 50ILIAC Beyond Triple Serum SPF 40 Mineral Sunscreen with Vitamin C 10% + Niacinamide
Match—65%61%59%
Price$5.99$31.60+$25.61$60.00+$54.01$64.00+$58.01
Shared key ingredients—5 of 207 of 205 of 20
Key difference—Butyloctyl SalicylateErythritolNiacinamide
Irritancy Medium Low Medium Medium
SPFSPF 50SPF 50SPF 50SPF 40
Drying alcohol————
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Product summary

We believe that "Murad - City Skin Broad Spectrum SPF50 | PA ++++" can provide reliable sun protection based on the ingredients listed. It can protect from both UVA and UVB rays. This is great news because not all sunscreens with SPF ratings give UVA protection. (UVA rays do not cause sunburn, but still damage our skin and lead to early aging).

This product should also be hydrating enough to use without an additional moisturizer during the day. Like all broad-spectrum sunscreens, this product helps prevent early signs of aging.

Sunscreen filters

This sunscreen is a mineral sunscreen. It uses titanium dioxide and zinc oxide for sun protection. Both titanium dioxide and zinc oxide almost never irritate even the most sensitive skin and eyes, but can leave a white cast.

Irritation risk

There are actives in this product that can be irritating. We assess the overall irritancy of this product to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Murad" is cruelty free, but its parent company is not.

Price

The product retails from 18.69£ up to 68.29£ in the United Kingdom, for 14.54A$ in Australia and for 6.99$ in the United States.

For a detailed price comparison: click here.

Murad City Skin Broad Spectrum SPF50 | PA ++++
MuradCity Skin Broad Spectrum SPF50 | PA ++++

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As an Amazon Associate, WIMJ earns from qualifying purchases.