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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Enriched with moisturizing, anti-inflammatory, and antioxidant ingredients such as squalene, adenosine, moringa, and arbutin, Missha's M BB Boomer helps to hydrate your skin, prevent fine lines and wrinkles, reduce inflammation, boost your skin's collagen levels, and brighten your skin."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Enriched with moisturizing, anti-inflammatory, and antioxidant ingredients such as squalene, adenosine, moringa, and arbutin, Missha's M BB Boomer helps to hydrate your skin, prevent fine lines and wrinkles, reduce inflammation, boost your skin's collagen levels, and brighten your skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: peg-10 dimethicone, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
22% - 33%
Does not have known skin benefits. Might help create an optical illusion of smoother skin
4% - 6%
Used as a fragrance. Can be irritating
4.6% - 6.9%
A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid
3.8% - 5.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
3% - 4.5%
Plain old water
1.9% - 2.9%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
1.6% - 2.4%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
1.3% - 2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.1% - 1.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.95% - 1.4%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.85% - 1.3%
A silicone that works to soften the upper layer of the skin and reduce its water loss
0.55% - 1.25%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.6% - 1.35%
0.4% - 0.95%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
0.35% - 0.85%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.45% - 1%
A type of clay that is used to thicken the product consistency
0.35% - 0.8%
Does not have known skin benefits. Might help create an optical illusion of smoother skin
0.4% - 0.9%
A plant oil that helps soften the upper layer of the skin. Is unlikely to be helpful in restoring skin barrier function due to the low content of linoleic acid
0.35% - 0.85%
0.2% - 0.75%
0.35% - 0.8%
Consists of 95% calcium carbonate that does not have any effect on the skin. The remaining 5% can include compounds that can help neutralize free radicals and support skin barrier function
0.2% - 0.7%
0.15% - 0.7%
Used as a fragrance. Might have some anti-oxidant effect
0.15% - 0.65%
Essential oil that can be irritating
0.15% - 0.65%
0.3% - 0.75%
Helps products spread more easily and works as an emollient to soften skin
0.3% - 0.7%
Used to create a thicker product consistency
0.2% - 0.7%
Helps thicken the product consistency
0.35% - 0.85%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.15% - 0.65%
A preservative
0.15% - 0.65%
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistency
0.35% - 0.8%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
0.15% - 0.65%
0.3% - 0.75%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.2% - 0.8%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.15% - 0.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.2% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.45%
Absorbs oil and moisture helping to create a dryer product finish
0.2% - 0.75%
Stabilizes the product formulation
0.1% - 0.35%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.4%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.25%

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Super Facialist - Skin Perfecting Primer
Olay - Whip Ultimate Hydrating Eye Primer
YENSA - Tone Up Primer Essential Glow
Price
WIMJ similarity score
75%
68%
68%
68%
60%
39%
Key ingredients
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Other:
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Irritancy
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources