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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Plumping the skin, this hydration works to smooth out the appearance of fine lines and wrinkles, clarifying the complexion for a more even tone."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Plumping the skin, this hydration works to smooth out the appearance of fine lines and wrinkles, clarifying the complexion for a more even tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Enriched with multi-weighted Hyaluronic Acid, the lotion penetrates each level of the dermis, delivering vital hydration deep into the pores."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
8.4% - 10.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.1% - 6.2%
Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth
3.5% - 4.3%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
2.6% - 3.2%
Helps dissolve other ingredients in a formulation
2.2% - 2.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2% - 2.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Helps oil and water mix together while softening the upper layer of the skin
1.4% - 1.7%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
1.3% - 1.6%
0.95% - 1.15%
Used to improve product texture and help oil and water mix together
0.75% - 1.15%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.65% - 0.95%
Used to help oil and water mix together. Can be irritating
0.6% - 0.9%
0.6% - 0.85%
Helps oil and water mix together
0.6% - 0.9%
0.55% - 0.8%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.55% - 0.8%
A product of bacterial fermentation. Can help attract water to the upper layer of the skin
0.5% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.45% - 0.7%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.5% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 0.65%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.45% - 0.7%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.35% - 0.6%
Helps preserve products and creates a nice product texture
0.4% - 0.65%
Helps oil and water mix together and works as an emollient
0.5% - 0.75%
Used to absorb oil and can temporarily mattify skin
0.5% - 0.75%
Helps water and oil mix together
0.4% - 0.6%
Helps water and oil mix together
0.5% - 0.75%
Helps oil and water mix together
0.45% - 0.7%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.5% - 0.75%
Used to create a thicker product consistency and stabilize the formulation
0.35% - 0.65%
A colorant that can add a pearl-like appearance to the formulation
0.5% - 0.75%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.45% - 0.65%
Used to adjust the product's pH
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
0.25% - 0.5%
Helps oil and water mix together
0.2% - 0.4%
Helps mask the smell of other ingredients and helps preserve the product formulation
0.15% - 0.3%
A colorant. Usually well-tolerated
0.15% - 0.3%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.25%
An iron oxide. Used as a colorant. Is usually well tolerated
0.1% - 0.25%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources