The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, coco-caprylate/caprate.

dimethicone 3.6% - 5.4%

Irritation risk:

Concentration: Effectiveness: HIGH

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

glycerin 22% - 33%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

coco-caprylate/caprate 0.55% - 1.25%

Irritation risk:

Concentration: Effectiveness: MEDIUM

Helps to soften the upper layer of the skin without creating a greasy texture

Anti-aging

What does the product description say?

Find relief from dryness with the Mavala Nutri Elixir Essential Serum , a hydrating, anti-ageing formula that revitalises your complexion.

Source: Lookfantastic

Effective ingredients missing or their concentration is too low.

tocopherol 0.05% - 0.15%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

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Ingredients & concentrations

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Key Actives

dimethicone 3.6% - 5.4%

Irritation risk:

Works for: Moisturizing, Mattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

glycerin 22% - 33%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

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Potential irritants

malva sylvestris flower extract 0.95% - 1.45%

Irritation risk:

Works for: Anti-oxidation

Used as a fragrance

1,2-hexanediol 0.35% - 0.85%

Irritation risk:

A preservative

Comodogenic ingredients

coconut alkanes 1.5% - 2.2%

Irritation risk: Comedogenicity: Medium

Works for: Moisturizing

An emollient that helps soften the skin

All ingredients

glycerin 22% - 33%

Irritation risk:

Works for: Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

water 12% - 17%

Irritation risk:

Plain old water

isopentyldiol 4.7% - 7.1%

Irritation risk:

Helps dissolve other ingredients in a formulation

Ingredient list view

Glycerin, Water, Isopentyldiol, Dimethicone, Almond/borage/linseed/olive acids/glycerides, 1,2-hexanediol, Coconut alkanes, Linum usitatissimum seed oil, Malva sylvestris flower extract, Pichia anomala extract, Coco-caprylate/caprate, Ethylhexylglycerin, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Polyacrylate crosspolymer-6, Polysorbate 60, Sorbitan isostearate, Dimethicone/vinyl dimethicone crosspolymer, Phenoxyethanol, Tocopherol, Citric acid

	Mavala - Nutri Elixir Essential Serum	Sun Bum - Hydrating Serum	Simply Pure - Superdrug Simply Pure Hydrating Night Serum	EltaMD - Skin Recovery Serum	Kiehl's - Hydro-Plumping Serum Concentrate	No7 - Laboratories Firming Booster Serum	The INKEY List CA - Polyglutamic Acid Serum	Mario Badescu - Herbal Hydrating Serum	PCA SKIN - Vitamin B3 Brightening Serum	Olay - Regenerist MAX Wrinkle Serum	G.M. Collin - HYDRAMUCINE OPTIMAL SERUM
Price
WIMJ similarity score		45%	45%	45%	44%	44%	43%	43%	43%	43%	41%
Key ingredients	dimethicone glycerin	Common: dimethicone glycerin Other: niacinamide cocos nucifera oil +6 more	Common: dimethicone glycerin Other: urea dimethiconol +6 more	Common: dimethicone glycerin Other: panthenol centella asiatica leaf extract +6 more	Common: dimethicone glycerin Other: adenosine gluconolactone +2 more	Common: glycerin dimethicone Other: acetyl dipeptide-1 cetyl ester palmitoyl tripeptide-1 +5 more	Common: dimethicone glycerin Other: polyglutamic acid polymethylsilsesquioxane +1 more	Common: dimethicone glycerin Other: cyclopentasiloxane dimethiconol +2 more	Common: dimethicone glycerin Other: niacinamide camellia sinensis leaf extract +1 more	Common: dimethicone glycerin Other: niacinamide palmitoyl pentapeptide-4 +2 more	Common: dimethicone glycerin Other: anhydroxylitol urea +12 more
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM
Potential Irritants	malva sylvestris flower extract Has skin benefit? citric acid Has skin benefit? +5 more	pullulan Has skin benefit? ethylhexylglycerin Has skin benefit? +2 more	propylene glycol Has skin benefit? disodium edta Has skin benefit? +8 more	decyl glucoside Has skin benefit? coco-glucoside Has skin benefit? +7 more	p-anisic acid Has skin benefit? disodium edta Has skin benefit? +5 more	t-butyl alcohol Has skin benefit? citric acid Has skin benefit? +7 more	decyl glucoside Has skin benefit? coco-glucoside Has skin benefit? +6 more	ci 19140 Has skin benefit? panax ginseng root extract Has skin benefit? +6 more	chlorphenesin Has skin benefit? disodium edta Has skin benefit? +4 more	acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? disodium edta Has skin benefit? +2 more	decyl glucoside Has skin benefit? pullulan Has skin benefit? +17 more
All ingredients	glycerin Has skin benefit? water Has skin benefit? +18 more	water Has skin benefit? dimethicone Has skin benefit? +28 more	water Has skin benefit? glycerin Has skin benefit? +26 more	water Has skin benefit? propanediol Has skin benefit? +26 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? butylene glycol Has skin benefit? +27 more	water Has skin benefit? dimethicone Has skin benefit? +23 more	water Has skin benefit? glycerin Has skin benefit? +18 more	water Has skin benefit? glycerin Has skin benefit? +23 more	water Has skin benefit? glycerin Has skin benefit? +17 more	water Has skin benefit? dimethicone Has skin benefit? +45 more

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Mavala Nutri Elixir Essential Serum

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Moisturizing

What does the product description say?

Anti-aging

What does the product description say?

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