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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Extra Hydrating+ Shea Butter Body Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 34%
Plain old water
12% - 17%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.8% - 7.1%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.9% - 5.8%
Helps soften the upper layer of the skin without creatng a greasy finish
2.8% - 4.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.9% - 2.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.5% - 2.2%
Helps oil and water mix together. Has some emollient properties
1.3% - 2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.3% - 1.9%
Might help to attract water to the upper layer of the skin
0.95% - 1.45%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.9% - 1.3%
A plant oil that helps soften the upper layer of the skin
0.55% - 1.3%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.5% - 1.1%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.5% - 1.15%
Helps soften the upper layer of the skin and create a nice product finish
0.5% - 1.2%
An emollient that helps soften the skin
0.5% - 1.15%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.45% - 1.1%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.4% - 0.9%
Stabilizes the product formulation
0.35% - 0.8%
Used to stabilize the product formulation and can help absorb oil
0.35% - 0.85%
0.3% - 0.75%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.3% - 0.7%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.8%
Helps preserve products and creates a nice product texture
0.3% - 0.7%
A preservative
0.16% - 0.32%
A preservative
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.55%
A fragrance. Can be irritating
0.1% - 0.45%
A fragrance. Can trigger allergic reactions and be irritating
0.1% - 0.4%
A fragrance. Is a likely irritant
0.1% - 0.35%
A fragrance. A likely allergen and can be irritating
0.05% - 0.3%
A fragrance. Is a likely skin allergen and can be irritating
0.05% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.25%

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