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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Tamanu Oil & Shea Butter Body Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
4.3% - 6.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.7% - 5.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.5% - 3.8%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
2.1% - 3.2%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.8% - 2.7%
Helps oil and water mix together while softening the upper layer of the skin
1.5% - 2.3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.3% - 1.9%
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
1% - 1.5%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.85% - 1.25%
Used as a fragrance
0.5% - 1.2%
0.45% - 1.05%
0.3% - 0.75%
The ingredient is not recognized
TBC
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.3% - 0.75%
An emollient that helps soften the skin
0.35% - 0.75%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.7%
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
0.1% - 0.45%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.1% - 0.4%
0.05% - 0.25%
Helps oil and water mix together and helps preserve the product formulation
0.1% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
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IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
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IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources