Works for:
based on ingredients and %- Evens skin tone
- Anti-aging
- Anti-oxidation
- Moisturizing
Can it cause trouble?
- Irritation risk: high
- Comedogenic risk ingredients: 0
Key actives
Product Summary
"LOUM - Pure Serenity Golden Vitamin C Serum" is effective for: Evens skin tone and Moisturizing
This product could be helpful for: Anti-aging, but its actives are not the most effective or are not well-studied.
Ingredient callouts
- This product also contains Vitamin C (Ascorbic Acid). It can be an effective active for anti-aging and evening out the skin tone, but in this product it is used for stabilizing other ingredients in the formulation. In this concentration (0.05% - 0.15%) it cannot have a noticeable benefit for the skin.
- What makes this product special is the inclusion of Cannabidiol, or CBD (2.00% - 3.00%). CBD is a new active in skincare, and the research about it is still ongoing. It is already clear though that CBD can bind to skin cell receptors. It can help reduce inflammation, itching, and help support skin barrier function. It also has a promise in reducing acne.
- Peptides (palmitoyl tripeptide-5 0.10% - 0.35%). Peptides are a very big group of ingredients. They all consist of a different combination of aminoacids. Our skin produces Peptides naturally. Some of them work as natural antibiotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of Peptides is, but it is very likely that theynare helpful. Peptides might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.
- Humectants (glycerin 4.10% - 6.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.
Price
The product retails for 90.00£ in the United Kingdom.
For a detailed price comparison: click here.
Anti-oxidation
This product contains antioxidants (glutathione) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
A plant oil that might somewhat help to neutralize free radicals. It could be irritating
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
Evens skin tone
What does the product description say?
Packed with age-defying ingredients (more on that later) and ideal for all skin types (especially the stressed and exhausted kind), this serum softens lines and firms as it works.Stress can cause fine lines, dullness, sagging and even hyperpigmentation.
Source: Cultbeauty
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: glutathione
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycyrrhiza glabra root extract.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
Moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, caprylyl glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: simmondsia chinensis seed oil, cannabis sativa seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: cannabidiol - derived from extract or tincture or resin of cannabis, palmitoyl tripeptide-5
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Sugar extract that helps attract water to the upper layer of the skin
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A plant oil that might somewhat help to neutralize free radicals. It could be irritating
Helps attract water to the upper layer of the skin and improves the product texture
A plant extract that might help attract water to the upper layer of the skin. The manufacturer claims that it can help "break down cortisol production in skin production in skin cells", but actual benefits to the skin are not clear
Helps preserve products and creates a nice product texture
Anti-aging
What does the product description say?
Packed with age-defying ingredients (more on that later) and ideal for all skin types (especially the stressed and exhausted kind), this serum softens lines and firms as it works.Stress can cause fine lines, dullness, sagging and even hyperpigmentation.
Source: Cultbeauty
This product contains palmitoyl tripeptide-5. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Evens skin tone | |
| Anti-aging |
Total Promises Fulfilled score: 87/100.
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Potential irritants
Comedogenic ingredients
No comedogenic ingredients detected
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 LOUM Pure Serenity Golden Vitamin C Serum | Current | $90.00 | |
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Key Actives
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Sugar extract that helps attract water to the upper layer of the skin
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
Potential irritants
An aromatic blend of unspecified and possibly irritating ingredients
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
Used as a fragrance. Can be irritating and cause photosensitivity
A plant oil that might somewhat help to neutralize free radicals. It could be irritating
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
A plant extract that might help attract water to the upper layer of the skin. The manufacturer claims that it can help "break down cortisol production in skin production in skin cells", but actual benefits to the skin are not clear
Used to stabilize product formulations and create thicker consistency
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
Helps preserve products and creates a nice product texture
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
Comedogenic ingredients
We couldn't find any comedogenic ingredients in this product
All ingredients
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
CBD. Can bind to skin cell receptors and can reduce inflammation, itching, and help support skin barrier function
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
An aromatic blend of unspecified and possibly irritating ingredients
Sugar extract that helps attract water to the upper layer of the skin
A plant oil that due to its high linoleic acid content can help strengthen skin's barrier function and soften its upper layer
A plant extract that might help attract water to the upper layer of the skin. The manufacturer claims that it can help "break down cortisol production in skin production in skin cells", but actual benefits to the skin are not clear
Helps attract water to the upper layer of the skin and improves the product texture
A plant extract that is used as a fragrance. Can be irritating and lead to photosensitivity
Used as a fragrance. Can be irritating and cause photosensitivity
A plant oil that might somewhat help to neutralize free radicals. It could be irritating
Used to stabilize product formulations and create thicker consistency
A plant extract that contains small percentage of AHAs. Is unlikely to have any skin benefit due the small concentration of the active compounds
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Helps preserve products and creates a nice product texture
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
A peptide that can help neutralize free radicals in skin and reduce melanin production resulting in skin lightening effect and reduction in hyperpigmentation. It can also help attract moisture to the upper layer of the skin
Ingredient list view
Water, Glycerin, Simmondsia chinensis seed oil, Propanediol, Cannabidiol - derived from extract or tincture or resin of cannabis, Xanthan gum, Sodium benzoate, Vaccinium myrtillus fruit extract, Parfum, Potassium sorbate, Saccharum officinarum extract, Rhodosorus marinus extract, Cannabis sativa seed oil, Tephrosia purpurea seed extract, Sorbitol, Citrus aurantium dulcis fruit extract, Citrus limon fruit extract, Hippophae rhamnoides fruit oil, Ceratonia siliqua gum, Acer saccharum extract, Glycyrrhiza glabra root extract, Palmitoyl tripeptide-5, 1,2-hexanediol, Caprylyl glycol, Gold, Ascorbic acid, Glutathione
- Glycerol and the skin: holistic approach to its origin and functions
- Lonicera caerulea and Vaccinium myrtillus fruit polyphenols protect HaCaT keratinocytes against UVB-induced phototoxic stress and DNA damage
- Herbal Medicine: Biomolecular and Clinical Aspects. 2nd edition.
- Hemp (Cannabis sativa L.) seed oil: Analytical and phytochemical characterization of unsaponifiable fraction
- Hemp (Cannabis sativa L.) as a Resource for Green Cosmetics
- Safety Assessment of Citrus Fruit-Derived Ingredients as Used in Cosmetics
- Photosensitivity in children: An approach to diagnosis and management
- Safety Assessment of Citrus-Derived Peel Oils as Used in Cosmetics
- On the Safety Assessment of Galactomannans As Used in Cosmetics
- The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
- Glutathione as a skin whitening agent: Facts, myths, evidence and controversies
- Glutathione for skin lightening: a regnant myth or evidence-based verity?
- Glutathione for skin lightening for dermatologists and cosmetologists