
1 of 2 advertised claims delivered
“Wrinkle Expert 45 Firming Day Cream”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, glycine soja protein.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, butyrospermum parkii butter.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: paraffinum liquidum
“L'Oréal Paris Wrinkle Expert Anti-Wrinkle Firming Cream 45+ addresses these specific needs of skin over 45.”
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.These ingredients - butyrospermum parkii butter, glycine soja protein - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.
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Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeMineral oil. One of the most effective and well studied occlusive and emollient moisturizing ingredients. Helps reduce moisture loss in skin and repair skin barrier function
More about Paraffinum liquidumHelps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
More about Propylene glycolAn emollient. Is not recommended for acne-prone skin as it can be comedogenic
More about Myristyl myristateA great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
More about Butyrospermum parkii butterHelps to softent the upper layer of the skin
More about Shorea robusta seed butterHelps oil and water mix together and works as an emollient
More about Stearic acidAn emollient that is naturally present in skin and helps soften it
More about Palmitic acidHelps oil and water mix togehter and creates a nice product texture
More about Peg-100 stearateForms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
More about Cera albaForms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
More about BeeswaxAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
More about Glyceryl stearateAn emollient that helps soften the skin
More about Stearyl alcoholA plant extract that helps to attract water to the upper layer of the skin and soften it. It might be helpful in neutralizing free radicals. It might be somewhat helpful for evening out the skin tone. It might be able to support elastin production but solid research is lacking
More about Glycine soja proteinUsed to adjust pH of the product and can help improve the product's smell
More about TriethanolamineImproves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
More about IsohexadecaneMexoryl XL. A UV filter. Effective in the UVB and UVA range. It is stable. Unfortunately, not approved in the US yet
More about Drometrizole trisiloxaneHelps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
More about Hydrolyzed soy proteinYeast extract. Helps attract water to the upper layer of the skin
More about Faex extractHelps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin
More about Yeast extractOctinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
More about Ethylhexyl methoxycinnamateHelps water and oil mix together and create gel-like textures
More about Acrylamide/sodium acryloyldimethyltaurate copolymerUsed to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
More about Acrylates copolymerA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholThree steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
More about Retinyl palmitateA preservative. It helps prevent bacterial growth in cosmetic products
More about PhenoxyethanolA fragrance. Potential allergen and can be irritating
More about Alpha-isomethyl iononeA common frangrance that can easily irritate skin, especially if exposed to air, light or heat
More about LimoneneA fragrance. Can be irritating
More about Hydroxyisohexyl 3-cyclohexene carboxaldehydeA fragrance. Can trigger allergic reactions and be irritating
More about Butylphenyl methylpropionalA preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumWater, Glycerin, Dimethicone, Paraffinum liquidum, Propylene glycol, Myristyl myristate, Butyrospermum parkii butter, Unknown, Butter, Shorea robusta seed butter, Stearic acid, Palmitic acid, Peg-100 stearate, Cera alba, Beeswax, Glyceryl stearate, Peg-20 stearate, Stearyl alcohol, Glycine soja protein, Triethanolamine, Isohexadecane, Drometrizole trisiloxane, Disodium edta, Hydrolyzed soy protein, Acetyl trifluoromethylphenyl valylglycine, Faex extract, Yeast extract, Ethylhexyl methoxycinnamate, Polysorbate 80, Acrylamide/sodium acryloyldimethyltaurate copolymer, Acrylates copolymer, Cetyl alcohol, Retinyl palmitate, Potassium sorbate, Methylparaben, Sodium benzoate, Phenoxyethanol, Linalool, Geraniol, Alpha-isomethyl ionone, Coumarin, Limonene, Hydroxyisohexyl 3-cyclohexene carboxaldehyde, Citral, Citronellol, Butylphenyl methylpropional, Benzyl alcohol, Benzyl salicylate, Parfum, Datem
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| L'Oréal ParisWrinkle Expert 45 Firming Day CreamYOUR PRODUCT | Meishoku Brilliant ColorsMadam Cream | DAYCELLSuper Vital Moisture Cream | La Roche-PosayNutritic Intense Cream | |
|---|---|---|---|---|
| Match | — | 60% | 60% | 60% |
| Price | $6.60 | $14.90+$8.30 | $18.80+$12.20 | $47.59+$40.99 |
| Shared key ingredients | — | 5 of 13 | 4 of 13 | 4 of 13 |
| Key difference | — | Cholesterol | Malus Domestica Fruit Extract | Niacinamide |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | Contains drying alcohol | — | — |
| View product | Shop | Shop | Shop |
"L'Oréal Paris - Wrinkle Expert 45 Firming Day Cream" is a well-rounded moisturizing product. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. L'Oréal Paris - Wrinkle Expert 45 Firming Day Cream ticks this box. Glycerin, glycine soja protein, hydrolyzed soy protein and propylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (paraffinum liquidum, shorea robusta seed butter, beeswax, butyrospermum parkii butter and cera alba) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This moisturizer contains a bunch of common irritants, including ingredients that do not provide any known benefit for the skin. It might not be the best choice if your skin is sensitive. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
The product retails for 26.14A$ in Australia and from 4.99£ up to 9.99£ in the United Kingdom.
For a detailed price comparison: click here.
Every concentration estimate and effectiveness label is anchored to one of these 16 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.