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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The anti-oxidants present in the fruit can reverse the signs of ageing and make your skin look younger and fresher."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - beta-glucan - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"reduces melanin production and has a soothing and restoring effect on pigment spots caused by exposure to UVB radiation."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"These essential fatty acids restore the skin ’s barrier function, which helps to keep the skin hydrated and soft."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 41/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.9% - 7.2%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
4.3% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.7%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
2.3% - 2.8%
A sugar that attracts water to the upper layer of the skin
1.8% - 2.2%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.5% - 1.9%
Helps oil and water mix together
1.3% - 1.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.95% - 1.15%
0.65% - 1%
Used to stabilize product formulations and create a nice product texture
0.5% - 0.75%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.5% - 0.75%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.5% - 0.75%
Helps adjust pH in products
0.4% - 0.6%
A preservative
0.4% - 0.6%
Helps soften the upper layer of the skin
0.4% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
Helps water and oil mix together
0.3% - 0.6%
A preservative
0.25% - 0.5%
Stabilizes the product formulation
0.25% - 0.45%
Helps soften the upper layer of the skin
0.25% - 0.45%
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Helps create a thicker product consistency. Might be irritating
0.25% - 0.45%
0.25% - 0.5%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.2% - 0.4%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.2% - 0.4%
0.25% - 0.45%
A fragrance. Can be irritating
0.2% - 0.4%
0.25% - 0.45%
0.25% - 0.45%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.25% - 0.4%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
A preservative. It can be irritating
0.2% - 0.35%
A fruit extract that might have some antioxidant properties and might help attract water to the skin, but evidence of effectiveness is lacking
0.2% - 0.4%
A preservative
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
A colorant (dye)
0.15% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.2%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.1% - 0.15%

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