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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Its exclusive Moisture Wrap technology boasts hyaluronic acid and minerals to form a protective film over the lips to lock in moisture."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cera microcristallina.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Helps to soften the upper layer of the skin
22% - 34%
Used to improve the product consistency and soften the upper layer of the skin
4.1% - 6.1%
Helps soften the upper layer of the skin and create a nice product consistency
4.4% - 6.5%
Helps soften the upper layer of the skin and create a nice product texture
3.6% - 5.5%
Used to create a thicker product consistency
2.5% - 3.8%
Used to create a thicker product consistency
1.9% - 2.9%
Helps to soften the upper layer of the skin, reduce water loss from its surface and create a thicker product consistency
1.7% - 2.5%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.4% - 2.2%
Used to stabilize product formulations and thicken product consistency
1.1% - 1.6%
1% - 1.5%
0.8% - 1.25%
0.45% - 1.1%
Used to create a gel-like product texture
0.35% - 0.85%
Used to create a thicker product consistency
0.35% - 0.75%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.35% - 0.85%
Helps soften the upper layer of the skin. Could be comedogenic due to the myrisic acid content
0.35% - 0.85%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.4% - 0.9%
0.3% - 0.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.75%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.55%
0.15% - 0.65%
A preservative
0.15% - 0.55%
A type of silicone that helps soften the upper layer of the skin and reduces the water loss from the skin surface
0.15% - 0.65%
Helps to soften the upper layer of the skin and create a nice product consistency
0.2% - 0.75%
Brazilian palm wax. Helps soften the upper layer of the skin
0.3% - 0.75%
Helps to soften the upper layer of the skin and create a nice product consistency
0.2% - 0.75%
Helps to soften the upper layer of the skin and create a nice product texture
0.15% - 0.55%
A yellow dye
0.15% - 0.5%
A colorant
0.15% - 0.5%
A red colorant
0.15% - 0.5%
Used to create a thicker product consistency and stabilize the formulation
0.15% - 0.55%
Plain old water
0.15% - 0.5%
0.15% - 0.55%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.15% - 0.55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.15% - 0.6%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.5%
0.15% - 0.7%
A berry extract. Might have some anti-oxidant properties
0.15% - 0.5%
0.15% - 0.55%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.1% - 0.45%
0.15% - 0.65%
A plant extract tha can have anti-oxidant properties, but evidence of effectiveness in skin is lacking
0.15% - 0.6%
0.15% - 0.65%
Might be helpful in neutralizing free radicals in skin
0.15% - 0.6%
Helps soften the upper layer of the skin
0.15% - 0.6%
Used to create a thicker product consistency
0.15% - 0.65%
Helps create a thicker product consistency. Might be irritating
0.1% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.45%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.15% - 0.5%
0.1% - 0.5%
A preservative. It can be irritating
0.1% - 0.4%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.1% - 0.35%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

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