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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This intensely hydrating face and neck serum is clinically proven to replump skin, accelerate skin repair and significantly reduce the look of fine lines and wrinkles."
WIMJ summary for anti-aging

This product contains madecassoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"HyaluB5 Hyaluronic Acid Serum"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed hyaluronic acid.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: madecassoside, panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (madecassoside) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 5.4%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
4.2% - 5.2%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
3% - 3.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
2.3% - 2.8%
Used to preserve products, dissolve other ingredients and create a nice product texture
2% - 2.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.7% - 2%
Helps dissolve other ingredients
1.4% - 1.7%
1.2% - 1.4%
1% - 1.2%
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
0.65% - 1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.55% - 0.85%
Used to create a thicker product consistency
0.5% - 0.75%
Stabilizes the product formulation
0.45% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.4% - 0.6%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.4% - 0.6%
Used to create a thicker product consistency
0.35% - 0.65%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
Plain old water
0.25% - 0.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.25% - 0.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.45%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.3% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.6%
Helps dissolve other ingredients
0.3% - 0.55%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.5%
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
Used to create a thicker product consistency
0.25% - 0.5%
Helps preserve products and creates a nice product texture
0.3% - 0.55%
Stabilizes the product formulation
0.25% - 0.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.5%
0.3% - 0.55%
An aromatic blend of unspecified and possibly irritating ingredients
0.25% - 0.45%
Plain old water
0.25% - 0.5%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.3% - 0.55%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
0.25% - 0.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.25% - 0.45%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.25% - 0.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
0.3% - 0.55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.3% - 0.6%
Helps dissolve other ingredients
0.3% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.5%
An antioxidant that is typically derived from plant Centella Asiatica. It can help neutralize free radicals in skin and support skin barrier function. It could, however, itself be irritating. It is often unstable in formulations
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.45%
0.25% - 0.5%
Used to create a thicker product consistency
0.2% - 0.4%
Used to create a thicker product consistency
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.2% - 0.4%
Stabilizes the product formulation
0.15% - 0.25%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.25%
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%

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