Kind Natured Brightening Eye Cream

Kind Natured Brightening Eye Cream

Efficacy75/100IrritancyMedium
Edit

Works for

1 of 1 advertised claim delivered

Moisturizing
9 ingredients credited for this claim
Good support
What the product description says
“Add in the duo of Vitamin E and nourishing Avocado to help provide light hydration and comfort, and no one will be able to tell if you're lacking a little beauty sleep.”
Source: Boots

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, squalane.

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.2–5.2%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~6.9–8.4%
Saccharomyces cerevisiae extractKey active· HumectantEffect: HighA moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.~0.95–1.2%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~1.8–2.2%
BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~3.2–3.9%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~0.6–0.9%
Coco-caprylateKey active· EmollientEffect: MediumAn emollient that softens skin and creates a nice product texture~1.3–1.5%
Lactic acidUnder-dosedEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.2–0.4%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.45–0.7%

Can it cause trouble?

Irritancy
2 strong irritants: Citrus grandis peel oil, Limonene
Medium risk
We flagged 15 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.3–0.6%est.
Citrus grandis peel oilA plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skinHigh~0.25–0.45%est.
Salicylic acidUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)High~0.25–0.5%est.
Panax ginseng root extractA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritatingHigh~0.25–0.5%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.15–0.25%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~6.9–8.4%est.
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~2.4–2.9%est.
Acrylates/vinyl isodecanoate crosspolymerUsed to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistencyMedium~1.5–1.9%est.
Coco-caprylateAn emollient that softens skin and creates a nice product textureMedium~1.3–1.5%est.
Saccharomyces cerevisiae extractA moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.Medium~0.95–1.2%est.
Polysorbate 60Helps oil and water mix togetherMedium~0.7–1.1%est.
Disodium edtaStabilizes the product formulationMedium~0.6–0.9%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~0.6–0.9%est.
Potassium sorbateA preservativeMedium~0.3–0.6%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.2–0.4%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged
Edit

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Write a review · ~30s

Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Caprylic/capric triglyceride~6.9–8.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Glycerin~4.2–5.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Betaine~3.2–3.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~2.4–2.9%
Irritant · medium
Irritation risk
Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Squalane~1.8–2.2%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Acrylates/vinyl isodecanoate crosspolymer~1.5–1.9%
Irritant · medium
Irritation risk
Medium

Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistency

More about Acrylates/vinyl isodecanoate crosspolymer
Coco-caprylate~1.3–1.5%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that softens skin and creates a nice product texture

More about Coco-caprylate
Saccharomyces cerevisiae extract~0.95–1.2%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A moisturizing ingredient that works as a humectant to attract water to the upper layer of the skin.

More about Saccharomyces cerevisiae extract
Polysorbate 60~0.7–1.1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Disodium edta~0.6–0.9%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Persea gratissima oil~0.6–0.9%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
2-bromo-2-nitropropane-1,3-diol~0.05–0.1%
Formula
Tocopherol~0.45–0.7%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingMoisturizingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Rhodiola rosea root extract~0.5–0.75%
Formula
Sorbitan isostearate~0.45–0.7%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan isostearate
Benzyl alcohol~0.3–0.6%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Cyperus rotundus root extract~0.3–0.6%
Formula
Potassium sorbate~0.3–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Citrus grandis peel oil~0.25–0.45%
Irritant · high
Irritation risk
High

A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin

More about Citrus grandis peel oil
Salicylic acid~0.25–0.5%
Irritant · high
Irritation risk
High
Works for
ExfoliationAnti-blemishAnti-inflammatoryAntibacterialEvens skin tone

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

More about Salicylic acid
Maltodextrin~0.25–0.45%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Panax ginseng root extract~0.25–0.5%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidation

A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating

More about Panax ginseng root extract
Sodium benzoate~0.2–0.4%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Lactic acid~0.2–0.4%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
ExfoliationEvens skin toneMoisturizingAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Silica~0.35–0.65%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Sodium hydroxide~0.2–0.35%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Limonene~0.15–0.25%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Mica~0.15–0.25%
Formula
Irritation risk
Low

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

More about Mica
Ci 77891~0.1–0.2%
Formula
Irritation risk
Low
More about Ci 77891
Titanium dioxide~0.1–0.15%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ingredient list view

Water, Caprylic/capric triglyceride, Glycerin, Betaine, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Phenoxyethanol, Squalane, Acrylates/vinyl isodecanoate crosspolymer, Coco-caprylate, Saccharomyces cerevisiae extract, Polysorbate 60, Disodium edta, Persea gratissima oil, 2-bromo-2-nitropropane-1,3-diol, Tocopherol, Rhodiola rosea root extract, Sorbitan isostearate, Benzyl alcohol, Cyperus rotundus root extract, Potassium sorbate, Citrus grandis peel oil, Salicylic acid, Maltodextrin, Panax ginseng root extract, Sodium benzoate, Lactic acid, Silica, Sodium hydroxide, Limonene, Mica, Ci 77891, Titanium dioxide

Compare prices

Retailers ranked by price — lowest first.

Amazon UKPrice as of 10/10/2026 18:46 GMT
≈ $9.32
Buy

Affiliate links · prices updated regularly · As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Kind NaturedBrightening Eye CreamYOUR PRODUCTPolaarEternal Snow Youthful Eye Contour with Arctic FlowersBYBIBright Eyed Illuminating Eye CreamColorescienceTotal Eye Firm Repair Cream
Match—87%86%83%
Price$9.24$34.11+$24.87$15.00+$5.76$89.10+$79.86
Shared key ingredients—3 of 85 of 85 of 8
Key difference—Glycine Soja OilPrunus Amygdalus Dulcis SeedNiacinamide
Irritancy Medium Low Medium Medium
Drying alcohol————
View product Shop Shop Shop
Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder
Kind Natured Brightening Eye Cream
Kind NaturedBrightening Eye Cream

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.