Kind Natured Brightening Daily Moisturiser

Kind Natured Brightening Daily Moisturiser

Efficacy100/100IrritancyHigh
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Works for

1 of 1 advertised claim delivered

Moisturizing
10 ingredients credited for this claim
Strong support
What the product description says
“Brightening Daily Moisturiser”
From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cetyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~3.8–5.6%
PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.45–1%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.8–5.7%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~2.2–3.3%
Coco-caprylateKey active· EmollientEffect: MediumAn emollient that softens skin and creates a nice product texture~1.7–2.6%
Glyceryl caprylate· EmollientEffect: LowAn emollient that can also help water and oil mix together, as well as prevent bacteria growth in products~1.5–2.2%
AllantoinUnder-dosedEffect: HighHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.55–1.25%
Lactic acidUnder-dosedEffect: HighAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)~0.15–0.5%
Persea gratissima oilUnder-dosedEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~0.35–0.85%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.75%

Can it cause trouble?

Irritancy
6 strong irritants: Parfum, Citrus paradisi peel oil + 4 more — patch-test recommended
High risk
We flagged 18 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.3–0.75%est.
Citrus paradisi peel oilUsed as a fragrance. Can be irritatingHigh~0.15–0.6%est.
Panax ginseng root extractA plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritatingHigh~0.15–0.6%est.
EugenolA fragrance. Is a likely irritantHigh~0.1–0.35%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.1–0.35%est.
CitralA fragrance with a lemon scent. A likely irritantHigh~0.05–0.3%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.25%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~3.8–5.6%est.
Coco-caprylateAn emollient that softens skin and creates a nice product textureMedium~1.7–2.6%est.
Sodium stearoyl glutamateHelps oil and water mix togetherMedium~0.55–1.3%est.
Acrylates/vinyl isodecanoate crosspolymerUsed to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistencyMedium~0.4–0.95%est.
ChlorphenesinA preservativeMedium~0.16–0.32%est.
Disodium edtaStabilizes the product formulationMedium~0.35–0.75%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~0.35–0.85%est.
EthylhexylglycerinA preservativeMedium~0.2–0.8%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.15–0.55%est.
Lactic acidAn exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)Medium~0.15–0.5%est.
Potassium sorbateA preservativeMedium~0.15–0.5%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~3.8–5.7%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Caprylic/capric triglyceride~3.8–5.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Cetyl alcohol~2.2–3.3%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Polyglyceryl-3 dicitrate/stearate~2–3%
Formula
Irritation risk
Low
Works for
Cleansing
More about Polyglyceryl-3 dicitrate/stearate
Coco-caprylate~1.7–2.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that softens skin and creates a nice product texture

More about Coco-caprylate
Glyceryl caprylate~1.5–2.2%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products

More about Glyceryl caprylate
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Sodium polyacrylate~1.1–1.7%
Formula
Irritation risk
Low
Works for
Mattifying

Used to create a gel-like product texture, as well as to stabilize emulsions

More about Sodium polyacrylate
Allantoin~0.55–1.25%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces irritationReduces rednessAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Sodium stearoyl glutamate~0.55–1.3%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Sodium stearoyl glutamate
Panthenol~0.45–1%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol
Acrylates/vinyl isodecanoate crosspolymer~0.4–0.95%
Irritant · medium
Irritation risk
Medium

Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen), evenly disperse pigements and create a nice product consistency

More about Acrylates/vinyl isodecanoate crosspolymer
Chlorphenesin~0.16–0.32%
Irritant · medium
Irritation risk
Medium

A preservative

More about Chlorphenesin
Parfum~0.3–0.75%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Disodium edta~0.35–0.75%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Persea gratissima oil~0.35–0.85%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Ethylhexylglycerin~0.2–0.8%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Tocopherol~0.2–0.75%
Formula
Irritation risk
Low
Works for
Anti-oxidationMoisturizingAnti-agingAnti-inflammatory

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Cyperus rotundus root extract~0.15–0.65%
Formula
Citrus paradisi peel oil~0.15–0.6%
Irritant · high
Irritation risk
High

Used as a fragrance. Can be irritating

More about Citrus paradisi peel oil
Maltodextrin~0.15–0.6%
Formula
Irritation risk
Low
Works for
Mattifying

Used to stabilize the product formulation and can help absorb oil

More about Maltodextrin
Citric acid~0.15–0.55%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Panax ginseng root extract~0.15–0.6%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidation

A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating

More about Panax ginseng root extract
Sodium benzoate~0.25–0.5%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Lactic acid~0.15–0.5%
Under-dosedIrritant · medium
Irritation risk
Medium
Works for
MoisturizingEvens skin toneExfoliationAnti-aging

An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)

More about Lactic acid
Potassium sorbate~0.15–0.5%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Silica~0.2–0.8%
Formula
Irritation risk
Low

Used to absorb oil and can temporarily mattify skin

More about Silica
Eugenol~0.1–0.35%
Irritant · high
Irritation risk
High

A fragrance. Is a likely irritant

More about Eugenol
Limonene~0.1–0.35%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Citral~0.05–0.3%
Irritant · high
Irritation risk
High

A fragrance with a lemon scent. A likely irritant

More about Citral
Linalool~0.05–0.25%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Mica~0.05–0.25%
Formula
Irritation risk
Low

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

More about Mica
Ci 77891~0.05–0.15%
Formula
Irritation risk
Low
More about Ci 77891
Titanium dioxide~0.05–0.15%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Ingredient list view

Water, Glycerin, Caprylic/capric triglyceride, Cetyl alcohol, Polyglyceryl-3 dicitrate/stearate, Coco-caprylate, Glyceryl caprylate, Phenoxyethanol, Sodium polyacrylate, Allantoin, Sodium stearoyl glutamate, Panthenol, Acrylates/vinyl isodecanoate crosspolymer, Chlorphenesin, Parfum, Disodium edta, Persea gratissima oil, Ethylhexylglycerin, Tocopherol, Cyperus rotundus root extract, Citrus paradisi peel oil, Maltodextrin, Citric acid, Panax ginseng root extract, Sodium benzoate, Lactic acid, Potassium sorbate, Silica, Eugenol, Limonene, Citral, Linalool, Mica, Ci 77891, Titanium dioxide

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Kind NaturedBrightening Daily MoisturiserYOUR PRODUCTElizabeth GrantCollagen Re-Inforce 3D Advanced 24HR Face CreamDerma EFirming DMAE MoisturizerElizabeth Grant CAGreen Power with Hemp Seed Oil Day Cream
Match—63%61%60%
Price$15.86$70.00+$54.14$19.96+$4.10$40.00+$24.14
Shared key ingredients—6 of 74 of 75 of 7
Key difference—Palmitoyl Tetrapeptide-7Retinyl PalmitatePalmitoyl Tripeptide-1
Irritancy High Medium Medium Medium
Drying alcohol————
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Product summary

Judging from the ingredient list, "Kind Natured - Brightening Daily Moisturiser" works well for improving skin hydration This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Panthenol and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Caprylic/capric triglyceride, cetyl alcohol, coco-caprylate and glyceryl caprylate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • This formulation also includes panthenol (pro-vitamin B5) at about 0.45% - 1.00% concentration. In this concentration, panthenol works effectively to improve the skin barrier and reduce inflammation.
  • In addition, this moisturizer contains Allantoin (0.55% - 1.25%). Allantoin is helpful in wound-healing and can help restore the skin barrier faster. It might also be able to improve scars, but the evidence is not very strong for this.

Irritation risk

This moisturizer contains a bunch of common irritants, including ingredients that do not provide any known benefit for the skin. It might not be the best choice if your skin is sensitive. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails for 3.80£ in the United Kingdom.

For a detailed price comparison: click here.

Kind Natured Brightening Daily Moisturiser
Kind NaturedBrightening Daily Moisturiser

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As an Amazon Associate, WIMJ earns from qualifying purchases.