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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"and post-shave benefits, this hydrating lotion will help to soften facial hair in preparation for shaving, while intensely soothing and protecting skin after your routine is complete."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 5.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
3.7% - 5.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.8% - 4.2%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
2.1% - 3.2%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.6% - 2.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps preserve products and creates a nice product texture
1.2% - 1.8%
0.9% - 1.35%
0.55% - 1.25%
Helps soften the upper layer of the skin
0.45% - 1.05%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.2% - 0.75%
Used to dissolve other ingredients and to improve smell of products. It could be irritating
0.1% - 0.5%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.01% - 0.05%

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