Curel
Moisture Facial Milk46%
Medium match
≈ $16.76
Medium irritancy Why it matches
ALLANTOINCHOLESTEROLDIMETHICONE +2 more
View details
Common ingredients (5)
Similarity breakdown
Overall formula46%
Active ingredients100%
All ingredients100%
Dupes & alternatives for Kao-Curel Intensive Moisture Care Moisture Face Milk
20 alternatives found · Best match: 46% (Medium)
Dr Sam's
Flawless Moisturiser Light42%
Medium match
≈ $47.52
Low irritancy Why it matches
DIMETHICONEGLYCERINALLANTOIN +1 more
Key differences
CERAMIDE APCERAMIDE EOPPHYTOSPHINGOSINE +6 more
View details
Common ingredients (4)
Different ingredients (9)
Similarity breakdown
Overall formula42%
Active ingredients100%
All ingredients33%
Curology
The Rich Moisturizer41%
Medium match
Low irritancy
Why it matches
DIMETHICONEGLYCERINSQUALANE
Key differences
ARGANIA SPINOSA KERNEL OILBUTYROSPERMUM PARKII BUTTERCAPRYLIC/CAPRIC TRIGLYCERIDE +2 more
View details
Common ingredients (3)
Different ingredients (5)
Similarity breakdown
Overall formula41%
Active ingredients100%
All ingredients39%
PillowtalkDerm
Major Fade Active Seal Moisturizer40%
Medium match
Low irritancy
Why it matches
ALLANTOINCHOLESTEROLDIMETHICONE +2 more
Key differences
HEXAPEPTIDE-2TETRAHEXYLDECYL ASCORBATECERAMIDE EOP +7 more
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Common ingredients (5)
Different ingredients (10)
Similarity breakdown
Overall formula40%
Active ingredients100%
All ingredients39%
39%
Low match
$55.00
Low irritancy Why it matches
DIMETHICONEGLYCERINSQUALANE
Key differences
CERAMIDE 2CAPRYLIC/CAPRIC TRIGLYCERIDECYCLOMETHICONE +4 more
View details
Common ingredients (3)
Different ingredients (7)
Similarity breakdown
Overall formula39%
Active ingredients75%
All ingredients28%
39%
Low match
$14.99
Low irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN
Key differences
PARAFFINUM LIQUIDUMPETROLATUMPHYTOSPHINGOSINE +4 more
View details
Common ingredients (3)
Different ingredients (7)
Similarity breakdown
Overall formula39%
Active ingredients75%
All ingredients28%
Doctor Rogers Restore
Restore Face Lotion39%
Low match
$72.00
Low irritancy Why it matches
GLYCERINSQUALANEALLANTOIN
Key differences
NIACINAMIDEADENOSINEBUTYROSPERMUM PARKII BUTTER +4 more
View details
Different ingredients (7)
Similarity breakdown
Overall formula39%
Active ingredients75%
All ingredients22%
39%
Low match
≈ $11.23
Low irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN
Key differences
NIACINAMIDECERAMIDE EOPCERAMIDE NP +4 more
View details
Common ingredients (3)
Different ingredients (7)
Similarity breakdown
Overall formula39%
Active ingredients75%
All ingredients22%
Modern Chemistry
Restore Moisturiser38%
Low match
Medium irritancy
Why it matches
SQUALANECHOLESTEROLDIMETHICONE +1 more
Key differences
NIACINAMIDECERAMIDE NPPHYTOSPHINGOSINE +4 more
View details
Common ingredients (4)
Different ingredients (7)
Similarity breakdown
Overall formula38%
Active ingredients100%
All ingredients39%
Apothaka
Comforting moisturiser38%
Low match
Low irritancy
Why it matches
GLYCERINALLANTOINSQUALANE +2 more
Key differences
PANTHENOLPHYTOSPHINGOSINECERAMIDE EOP +7 more
View details
Common ingredients (5)
Different ingredients (10)
Similarity breakdown
Overall formula38%
Active ingredients100%
All ingredients39%
38%
Low match
≈ $30.90
Low irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
CERAMIDE NPBETAINEMANNITOL +3 more
View details
Common ingredients (4)
Different ingredients (6)
Similarity breakdown
Overall formula38%
Active ingredients100%
All ingredients39%
Dermatica
Nourishing Ceramide + Peptides38%
Low match
≈ $21.06
Low irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
NIACINAMIDEPALMITOYL TETRAPEPTIDE-7PALMITOYL TRIPEPTIDE-1 +9 more
View details
Common ingredients (4)
Different ingredients (12)
Similarity breakdown
Overall formula38%
Active ingredients100%
All ingredients39%
Key Soulcare
SKIN TRANSFORMATION CREAM FRAGRANCE FREE37%
Low match
$34.00
Low irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
NIACINAMIDEBAKUCHIOLPHYTOSPHINGOSINE +9 more
View details
Common ingredients (4)
Different ingredients (12)
Similarity breakdown
Overall formula37%
Active ingredients100%
All ingredients33%
DR. JETSKE ULTEE
Repair Cream37%
Low match
Low irritancy
Why it matches
SQUALANECHOLESTEROLDIMETHICONE +1 more
Key differences
CERAMIDE NPCERAMIDE NSCERAMIDE AP +7 more
View details
Common ingredients (4)
Different ingredients (10)
Similarity breakdown
Overall formula37%
Active ingredients100%
All ingredients33%
Ceramol
Gel viso37%
Low match
Low irritancy
Why it matches
ALLANTOINDIMETHICONEGLYCERIN +1 more
Key differences
CERAMIDE 3ARGININESODIUM HYALURONATE
View details
Common ingredients (4)
Different ingredients (3)
Similarity breakdown
Overall formula37%
Active ingredients100%
All ingredients28%
3.0 oz
Soothe & Recovery Cream36%
Low match
$39.00
Medium irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
PANTHENOLPHYTOSPHINGOSINECERAMIDE EOP +8 more
View details
Common ingredients (4)
Different ingredients (11)
Similarity breakdown
Overall formula36%
Active ingredients100%
All ingredients39%
Paula's choice
HYDRALIGHT Moisture Infusing Lotion36%
Low match
≈ $30.53
Medium irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
PHYTOSPHINGOSINEAVENA SATIVA KERNEL EXTRACTCAMELLIA SINENSIS LEAF EXTRACT +8 more
View details
Common ingredients (4)
Different ingredients (11)
Similarity breakdown
Overall formula36%
Active ingredients100%
All ingredients39%
DRMTLGY
Soothe & Recovery Cream36%
Low match
≈ $33.63
Low irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
PANTHENOLPHYTOSPHINGOSINECERAMIDE EOP +8 more
View details
Common ingredients (4)
Different ingredients (11)
Similarity breakdown
Overall formula36%
Active ingredients100%
All ingredients39%
Skin Functional
Ultimate Ageing Moisturiser, All Skin35%
Low match
Medium irritancy
Why it matches
ALLANTOINCHOLESTEROLDIMETHICONE +2 more
Key differences
NONAPEPTIDE-1PENTAPEPTIDE-18RETINAL +11 more
View details
Common ingredients (5)
Different ingredients (14)
Similarity breakdown
Overall formula35%
Active ingredients100%
All ingredients56%
Stratia
Liquid Gold35%
Low match
$27.00
Medium irritancy Why it matches
CHOLESTEROLDIMETHICONEGLYCERIN +1 more
Key differences
NIACINAMIDEPANTHENOLPHYTOSPHINGOSINE +7 more
View details
Common ingredients (4)
Different ingredients (10)
Similarity breakdown
Overall formula35%
Active ingredients100%
All ingredients33%
About Similarity Scores
Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.
70%+ - High match
40-69% - Medium match
<40% - Low match
Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.