Kanebo Freeplus Whitening Moisture Essence

Kanebo Freeplus Whitening Moisture Essence

Efficacy75/100IrritancyMedium

Works for

Evens skin tone
Ascorbyl glucoside, Dipotassium glycyrrhizate + 1 more
May help
What the product description says
“Brightening, hydrating essence plumps skin up with moisture while reducing the appearance of spots and freckles by slowing down melanin production.”
Source: Yesstyle

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ascorbyl glucoside, dipotassium glycyrrhizate.

Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~22–34%
Dipotassium glycyrrhizateEffect: LowA salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening~4.6–6.9%
Yeast extractEffect: Low, below effective doseHelps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin~0.2–0.75%
Moisturizing
Dipotassium glycyrrhizate, Glycerin + 7 more
Works
What the product description says
“Brightening, hydrating essence plumps skin up with moisture while reducing the appearance of spots and freckles by slowing down melanin production.”
Source: Yesstyle

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: dipotassium glycyrrhizate, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, phenyl trimethicone.

Dipotassium glycyrrhizateKey active· HumectantEffect: HighA salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening~4.6–6.9%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2.3–3.5%
Phenyl trimethiconeKey active· OcclusiveEffect: HighA type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture~1.6–2.4%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~0.6–1.35%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.55–1.25%
Macadamia ternifolia seed oilKey active· EmollientEffect: MediumPlant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients~0.5–1.1%
Sorbitol· HumectantEffect: LowHelps attract water to the upper layer of the skin and improves the product texture~1.6–2.4%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.35–0.8%
Yeast extractUnder-dosedHelps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin~0.2–0.75%
Anti-aging
Side benefit · Ascorbyl glucoside
May help

This product contains ascorbyl glucoside. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~22–34%
Anti-oxidation
Side benefit · Ascorbyl glucoside, Glycyrrhiza glabra leaf extract + 1 more
May help

This product contains antioxidants (ascorbyl glucoside) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ascorbyl glucosideKey activeEffect: MediumA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products~22–34%
Glycyrrhiza glabra leaf extractEffect: Low, below effective doseA plant extract that can be effective for calming down inflammation and lightening the skin, but the effectivenss in products can vary significantly based on the extract quality and concentration used~0.15–0.55%
Yeast extractUnder-dosedHelps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin~0.2–0.75%

Can it cause trouble?

Irritancy
1 strong irritant: Citrus unshiu peel extract
Medium risk
We flagged 5 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Citrus unshiu peel extract—High~0.1–0.35%est.
Ascorbyl glucosideA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsMedium~22–34%est.
Potassium hydroxideUsed to adjust the pH level of productsMedium~1.2–1.8%est.
Macadamia ternifolia seed oilPlant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredientsMedium~0.5–1.1%est.
EdtaHelp to stabilize the product formulationMedium~0.15–0.6%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Ascorbyl glucoside~22–34%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Evens skin toneAnti-agingAnti-oxidation

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about Ascorbyl glucoside
Dipotassium glycyrrhizate~4.6–6.9%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryEvens skin tone

A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening

More about Dipotassium glycyrrhizate
Water~4.3–6.5%
Formula
Irritation risk
Low

Plain old water

More about Water
Dipropylene glycol~2.9–4.4%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Glycerin~2.3–3.5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Sorbitol~1.6–2.4%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Sorbitol
Poe hydrogenated castor oil
Not recognized
Phenyl trimethicone~1.6–2.4%
Key active
Irritation risk
Low
Works for
Moisturizing

A type of silicone that can decrease loss of moisture from the skin surface. It helps create a nice product texture

More about Phenyl trimethicone
Potassium hydroxide~1.2–1.8%
Irritant · medium
Irritation risk
Medium

Used to adjust the pH level of products

More about Potassium hydroxide
Carbomer~1.1–1.7%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Poe (20) coconut oil
Not recognized
Sorbitan cocoate~0.85–1.3%
Formula
Irritation risk
Low
Works for
Cleansing
More about Sorbitan cocoate
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Dimethicone~0.6–1.35%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Squalane~0.55–1.25%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Xanthan gum~0.45–1.05%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Macadamia ternifolia seed oil~0.5–1.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients

More about Macadamia ternifolia seed oil
Butylene glycol~0.35–0.8%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Xylobiose~0.2–0.8%
Formula
Irritation risk
Low
More about Xylobiose
Yeast extract~0.2–0.75%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-oxidationReduces irritationAnti-inflammatoryEvens skin tone

Helps attract water to the upper layer of the skin and might have some anti-oxidant and skin lightening properties. It can help calm down inflammation in skin

More about Yeast extract
Edta~0.15–0.6%
Irritant · medium
Irritation risk
Medium

Help to stabilize the product formulation

More about Edta
Glycyrrhiza glabra leaf extract~0.15–0.55%
Formula
Irritation risk
Low
Works for
Anti-inflammatoryAnti-oxidation

A plant extract that can be effective for calming down inflammation and lightening the skin, but the effectivenss in products can vary significantly based on the extract quality and concentration used

More about Glycyrrhiza glabra leaf extract
Cnidium officinale rhizome extract~0.15–0.55%
Formula
Taisho extract
Not recognized
Citrus unshiu peel extract~0.1–0.35%
Irritant · high
Tonin extract
Not recognized
Coix lacryma-jobi ma-yuen seed extract~0.1–0.35%
Formula
Ingredient list view

Ascorbyl glucoside, Dipotassium glycyrrhizate, Water, Dipropylene glycol, Glycerin, Sorbitol, Unknown, Phenyl trimethicone, Potassium hydroxide, Carbomer, Unknown, Sorbitan cocoate, Phenoxyethanol, Dimethicone, Squalane, Xanthan gum, Macadamia ternifolia seed oil, Butylene glycol, Xylobiose, Yeast extract, Edta, Glycyrrhiza glabra leaf extract, Cnidium officinale rhizome extract, Unknown, Citrus unshiu peel extract, Unknown, Coix lacryma-jobi ma-yuen seed extract

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Yesstyle
$72.70 Out of stock
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
KaneboFreeplus Whitening Moisture EssenceYOUR PRODUCTSEKKISEIRecovery Essence ExcellentNaturieHatomugi Skin ConditionerKoseHyalocharge White Lotion - 2 Types
Match—36%34%34%
Price——$9.99$17.30
Shared key ingredients—3 of 82 of 82 of 8
Key difference—Arbutin—Hydrolyzed Hyaluronic Acid
Irritancy Medium Medium Medium Medium
Drying alcohol— Contains drying alcohol Contains drying alcohol —
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More alternatives: Shiseido Aqualabel Anti-Spot Skin CareHERA Cell Essence Biome Plus Only

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Product summary

"Kanebo - Freeplus Whitening Moisture Essence" could be helpful for: Moisturizing, Evens skin tone and Anti-aging, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Dipotassium Glycyrrhizate in this product (4.60% - 6.90%) can also further help improve the skin barrier. It might be able to calm down inflammation and reduce sensitivity. Dipotassium Glycyrrhizate is an active compound from the licorice root.
  • Humectants (glycerin 2.30% - 3.50% and dipotassium glycyrrhizate 4.60% - 6.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails for 72.70$ in the United States.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 12 studies and safety reviews.

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Kanebo Freeplus Whitening Moisture Essence
KaneboFreeplus Whitening Moisture Essence

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.