Jurlique Purely White Skin Brightening Cleanser

Jurlique Purely White Skin Brightening Cleanser

Efficacy50/100IrritancyHigh

Works for

Cleansing
Decyl glucoside, Potassium stearate + 6 more
Cleanses gently
What the product description says
“Purely White Skin Brightening Cleanser”
From product name

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (coco-glucoside, decyl glucoside, glyceryl oleate, lauryl glucoside, potassium laurate, potassium myristate, potassium palmitate, potassium stearate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Even though this formulation is mild, the following cleansing agents could trigger an irritation or allergy for some people: coco-glucoside, decyl glucoside, glyceryl oleate

Decyl glucosideEffect: HighHelps oil and water mix together. Can be irritating~8.3–10.2%
Potassium stearateEffect: High~3.2–3.9%
Potassium myristateEffect: High~2.3–2.8%
Potassium laurateEffect: HighHelps water and oil mix together~1.9–2.4%
Potassium palmitateEffect: High~1.7–2%
Lauryl glucosideEffect: HighHelps oil and water mix together~1.5–1.8%
Coco-glucosideEffect: HighUsed as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating~0.3–0.55%
Glyceryl oleateEffect: HighHelps oil and water mix together. Can be irritating~0.25–0.45%
Exfoliation
Salix alba bark extract
Not delivered
What the product description says
“Containing Kakadu plum extract, known to be the world’s richest natural source of Vitamin C, to reduce the appearance of skin discolorations and even the skin tone, Licorice root to soothe and calm troubled skin and Willow Bark to enhance cell renewal, the natural formula is gentle enough for the most sensitive of skins.”
Source: Lookfantastic US

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Salix alba bark extractEffect: LowA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect~0.7–1%

Can it cause trouble?

Irritancy
10 strong irritants: Rosa gallica flower extract, Calendula officinalis flower extract + 8 more — patch-test recommended
High risk
We flagged 26 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Decyl glucosideHelps oil and water mix together. Can be irritatingHigh~8.3–10.2%est.
Salix alba bark extractA plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effectHigh~0.7–1%est.
Chamomilla recutita flower extractPlant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritatingHigh~0.55–0.8%est.
Rosa gallica flower extract—High~0.5–0.7%est.
Sambucus nigra flower extractA plant extract that might help neutralize free radicals in skinHigh~0.35–0.6%est.
Calendula officinalis flower extractA plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritatingHigh~0.3–0.55%est.
Hamamelis virginiana extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~0.3–0.55%est.
Anogeissus leiocarpus bark extractA tree bark extract that has antibacterial properties and might have an anti-oxidant effect. Its effectiveness in skin has not been studiedHigh~0.25–0.45%est.
Citrus unshiu peel extract—High~0.25–0.45%est.
Coco-glucosideUsed as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritatingHigh~0.3–0.55%est.
Glyceryl oleateHelps oil and water mix together. Can be irritatingHigh~0.25–0.45%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.2–0.35%est.
Sd alcohol 40-a—High~0.15–0.25%est.
Alcohol denat.Produces temporary toning effect. Can help dissolve other ingredients or preserve productsHigh~0.1–0.25%est.
LimoneneA common frangrance that can easily irritate skin, especially if exposed to air, light or heatHigh~0.1–0.15%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.1%est.
Cymbopogon nardus oil—High~0.05%est.
Potassium laurateHelps water and oil mix togetherMedium~1.9–2.4%est.
Lauryl glucosideHelps oil and water mix togetherMedium~1.5–1.8%est.
Vitis vinifera seed oilA great emollient that can also have anti-oxidant propertiesMedium~0.7–1.05%est.
Glycyrrhiza glabra root extractA plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicalsMedium~0.4–0.65%est.
Viola tricolor extractA plant extract that might have an anti-inflammatory effect in skinMedium~0.45–0.65%est.
Terminalia ferdinandiana fruit extractA plant extract that might have some anti-oxidant effect in skin, but evidence is lackingMedium~0.25–0.5%est.
Sapindus mukorossi peel extractA plant extract that can contain saponins. Might have anti-bactrial and anti-oxidant effect in skin. Also can be used to help oil and water mix togetherMedium~0.2–0.4%est.
Ascorbyl glucosideA vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in productsMedium~0.2–0.4%est.
EthylhexylglycerinA preservativeMedium~0.15–0.3%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Decyl glucoside~8.3–10.2%
Irritant · high
Irritation risk
High
Works for
Cleansing

Helps oil and water mix together. Can be irritating

More about Decyl glucoside
Glycerin~4.2–5.1%
Formula
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Potassium stearate~3.2–3.9%
Formula
Irritation risk
Low
Works for
Cleansing
More about Potassium stearate
Potassium myristate~2.3–2.8%
Formula
Irritation risk
Low
Works for
Cleansing
More about Potassium myristate
Potassium laurate~1.9–2.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Potassium laurate
Potassium palmitate~1.7–2%
Formula
Irritation risk
Low
Works for
Cleansing
More about Potassium palmitate
Lauryl glucoside~1.5–1.8%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Lauryl glucoside
Pumice~1.4–1.7%
Formula
Irritation risk
Low

Milled volcanic rock. Used as an abrasive for physical exfoliation

More about Pumice
Salix alba bark extract~0.7–1%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidationExfoliationAnti-blemish

A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect

More about Salix alba bark extract
Vitis vinifera seed oil~0.7–1.05%
Irritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-oxidation

A great emollient that can also have anti-oxidant properties

More about Vitis vinifera seed oil
Chamomilla recutita flower extract~0.55–0.8%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating

More about Chamomilla recutita flower extract
Rosa gallica flower extract~0.5–0.7%
Irritant · high
Glycyrrhiza glabra root extract~0.4–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Evens skin toneReduces rednessAnti-inflammatoryAnti-oxidationAntibacterial

A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals

More about Glycyrrhiza glabra root extract
Viola odorata extract~0.4–0.6%
Formula
Viola tricolor extract~0.45–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Anti-inflammatoryAnti-oxidationMoisturizing

A plant extract that might have an anti-inflammatory effect in skin

More about Viola tricolor extract
Sambucus nigra flower extract~0.35–0.6%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatoryAnti-oxidation

A plant extract that might help neutralize free radicals in skin

More about Sambucus nigra flower extract
Calendula officinalis flower extract~0.3–0.55%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating

More about Calendula officinalis flower extract
Hamamelis virginiana extract~0.3–0.55%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana extract
Prunella vulgaris leaf extract~0.25–0.5%
Formula
Terminalia ferdinandiana fruit extract~0.25–0.5%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking

More about Terminalia ferdinandiana fruit extract
Anogeissus leiocarpus bark extract~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
AntibacterialAnti-oxidation

A tree bark extract that has antibacterial properties and might have an anti-oxidant effect. Its effectiveness in skin has not been studied

More about Anogeissus leiocarpus bark extract
Citrus unshiu peel extract~0.25–0.45%
Irritant · high
Sapindus mukorossi peel extract~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidationAntibacterial

A plant extract that can contain saponins. Might have anti-bactrial and anti-oxidant effect in skin. Also can be used to help oil and water mix together

More about Sapindus mukorossi peel extract
Ascorbyl glucoside~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Anti-agingAnti-oxidationEvens skin tone

A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products

More about Ascorbyl glucoside
Coco-glucoside~0.3–0.55%
Irritant · high
Irritation risk
High
Works for
Cleansing

Used as a cleansing agent (surfactant) in cleansers. Helps water and oil mix together in lotions. Can be irritating

More about Coco-glucoside
Glyceryl oleate~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
Cleansing

Helps oil and water mix together. Can be irritating

More about Glyceryl oleate
Parfum~0.2–0.35%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Totarol~0.2–0.4%
Formula
Irritation risk
Low
More about Totarol
Phenoxyethanol~0.15–0.3%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Ethylhexylglycerin~0.15–0.3%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Sd alcohol 40-a~0.15–0.25%
Irritant · high
Irritation risk
High
More about Sd alcohol 40-a
Alcohol denat.~0.1–0.25%
Irritant · high
Irritation risk
High

Produces temporary toning effect. Can help dissolve other ingredients or preserve products

More about Alcohol denat.
Limonene~0.1–0.15%
Irritant · high
Irritation risk
High

A common frangrance that can easily irritate skin, especially if exposed to air, light or heat

More about Limonene
Linalool~0.05–0.1%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Cymbopogon nardus oil~0.05%
Irritant · high
Ingredient list view

Water, Decyl glucoside, Glycerin, Potassium stearate, Potassium myristate, Potassium laurate, Potassium palmitate, Lauryl glucoside, Pumice, Salix alba bark extract, Vitis vinifera seed oil, Chamomilla recutita flower extract, Rosa gallica flower extract, Glycyrrhiza glabra root extract, Viola odorata extract, Viola tricolor extract, Sambucus nigra flower extract, Calendula officinalis flower extract, Hamamelis virginiana extract, Prunella vulgaris leaf extract, Terminalia ferdinandiana fruit extract, Anogeissus leiocarpus bark extract, Citrus unshiu peel extract, Sapindus mukorossi peel extract, Ascorbyl glucoside, Coco-glucoside, Glyceryl oleate, Parfum, Totarol, Phenoxyethanol, Ethylhexylglycerin, Sd alcohol 40-a, Alcohol denat., Limonene, Linalool, Cymbopogon nardus oil

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
JurliquePurely White Skin Brightening CleanserYOUR PRODUCTLa Roche-PosayToleriane Purifying Foaming Cream Facial Cleanser for Sensitive Skin with GlycerinCHANELLA MOUSSE Anti-Pollution Cleansing Cream-to-FoamAntipodesJuliet Anti-Blemish Gel Cleanser
Match—37%33%33%
Price———$36.09
Shared key ingredients—6 of 136 of 134 of 13
Key difference—Glyceryl Stearate SeAlgae ExtractGluconolactone
Irritancy High Low Medium Medium
Drying alcohol Contains drying alcohol ———
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 26 studies and safety reviews.

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Jurlique Purely White Skin Brightening Cleanser
JurliquePurely White Skin Brightening Cleanser

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