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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A PEGs-free smooth detoxifying clay mask that purifies deep down into the pores without leaving skin feeling dry."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"This vegan, cruelty-free formula contains antioxidant-rich French kale + Canadian Glacial Mud is known to hydrate skin + remove impurities."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: butyrospermum parkii butter, olea europaea fruit oil.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-blemish
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Might be helpful in neutralizing free radicals in skin but solid research is lacking. Helps attract water to the upper layer of the skin
22% - 33%
5.9% - 8.8%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
4.4% - 6.6%
3.7% - 5.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3% - 4.5%
2% - 3%
1.5% - 2.2%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
1.3% - 1.9%
A plant extract that might contain an active compound orthosilicic acid that could be helpful to regulate the level of pigment in skin, but solid research is lacking
1.1% - 1.6%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.85% - 1.3%
Benefits for the skin are not clear
1% - 1.5%
0.5% - 1.15%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.5% - 1.1%
Help soften the upper layer of the skin
0.4% - 0.95%
Helps oil and water mix together
0.45% - 1%
Used to create a thicker product consistency
0.35% - 0.8%
A preservative
0.15% - 0.7%
Used to increase effectiveness of preservatives
0.15% - 0.65%
Helps preserve products and creates a nice product texture
0.2% - 0.75%
A preservative
0.15% - 0.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.15% - 0.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.1% - 0.4%
Helps create a more spreadable product texture
0.1% - 0.35%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.35%
Used to stabilize product formulations
0.05% - 0.25%

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Yes to - Grapefruit Vitamin C Boosting Sleeping Mask
GLAMGLOW - Berryglow Probiotic Recovery Mask
Botanics - Simply Calm Hydrating Overnight Mask
Estée Lauder - Revitalising Supreme Global Anti-Aging Mask Boost
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Milani - Green Goddess Sleeping Mask + Primer
Price
WIMJ similarity score
30%
29%
19%
19%
19%
19%
19%
19%
19%
19%
Key ingredients
Common:
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources