There is no exact dupe for Johnson's Baby Cottontouch Newborn Face & Body Lotion. The nearest formula is Neutrogena Hypoallergenic Body Lotion Dryskin (46% match), which shares both key ingredients (Dimethicone and Glycerin).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.
