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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A new and improved formula of this Vitamin C Anti-Aging Serum now contains extract of kakadu plum which helps to brighten and even skin tone."
WIMJ summary for anti-aging

This product contains ferulic acid. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"A new and improved formula of this Vitamin C Anti-Aging Serum now contains extract of kakadu plum which helps to brighten and even skin tone."
WIMJ summary for evens skin tone

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: ferulic acid.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: diglycerin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ferulic acid, superoxide dismutase) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
4.9% - 7.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.2%
3.5% - 5.3%
Used to add a nice rose smell to the product. Can be irritating
2.5% - 3.8%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
1.9% - 2.8%
The ingredient is not recognized
TBC
A highly irritating fragrance
1.2% - 1.8%
1.1% - 1.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
1.1% - 1.7%
0.8% - 1.2%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
0.55% - 1.25%
A grain extract that helps to create a thicker product consistency. It might have some anti-oxidant properties and help attract water to the upper layer of the skin
0.45% - 1%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.35% - 0.8%
Emollients that are naturaly present in skin. In addition, they help water and oil mix together in the product
0.3% - 0.75%
An antioxidant enzyme that is naturally present in skin. It can help support skin barrier function and reduce inflammation in skin. It is used in topical medications for inflammatory skin conditions including atopic dermatitis (eczema) and psoriasis. There are three types of natural Superoxide Dismutase in human skin. The compound used in topical treatments and cosmetics are mimics of typically one of these natural variants
0.35% - 0.8%
An algae extract. Might help to attract water to the upper layer of the skin and have an anti-oxidant effect
0.2% - 0.75%
The ingredient is not recognized
TBC
A potent anti-oxidant that has been shown to be effective in neutralizing free radicals in skin. There seem to have a synergetic effect of ferulic acid, vitamin E and C, meaning that when the ingredients are used together, they enhance each other's ability protect the skin against free radicals. Ferulic acid also helps to stabilize other ingredients - including vitamins C and E. It can help to even out the skin tone. Ferulic acid is approved for use as a sunscreen ingredient in Japan in concentrations up to 10%
0.35% - 0.8%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.3% - 0.75%
Helps attract water to the upper layer of the skin
0.15% - 0.55%
0.3% - 0.7%
Used as a fragrance. Can be irritating
0.15% - 0.65%
Can be helpful in reducing inflammation in skin. Is a likely irritant
0.15% - 0.55%
An essentil oil from orange peel. Potential allergen and can be irritating
0.15% - 0.6%
Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.
0.15% - 0.6%
Used to create gel-like formulas and stabilize emulsions
0.15% - 0.55%
Used to create a thicker product consistency
0.1% - 0.5%
A preservative
0.1% - 0.4%
A fragrance. Is a likely irritant
0.1% - 0.35%
A fragrance. Can be irritating
0.05% - 0.3%
Added to create a nice product smell. Can be irritating
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.25%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources