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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Key Benefits Soothes and moisturizes the skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sodium hyaluronate, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.9% - 8.5%
Helps to soften the upper layer of the skin
4.5% - 5.5%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.1% - 3.8%
Used to improve the product consistency and soften the upper layer of the skin
2.5% - 3.1%
A solvent with some emollient properties
2% - 2.4%
An aromatic blend of unspecified and possibly irritating ingredients
1.6% - 1.9%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.5% - 1.9%
1.2% - 1.5%
Helps oil and water mix together
1% - 1.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.75% - 1.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.55% - 0.85%
0.55% - 0.8%
0.5% - 0.75%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.5% - 0.75%
Helps water and oil mix together
0.45% - 0.7%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.45% - 0.65%
Helps adjust pH in products
0.35% - 0.65%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.25% - 0.4%
A fragrance. Is a likely irritant
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.15% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.15% - 0.25%
A fragrance with a lemon scent. A likely irritant
0.15% - 0.25%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.1% - 0.2%
Stabilizes the product formulation
0.05% - 0.1%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.2%

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