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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Active levels of Witch Hazel & Niacinamide help to balance uneven skin tone, leaving the skin brighter, smoother & more radiant."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"Alcohol-free, Strawberry Water infused, Facial Toner, penetrates the skin with antioxidants & intense hydration."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, saccharide isomerate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
5.7% - 6.9%
Used to preserve products, dissolve other ingredients and create a nice product texture
4.1% - 5%
3% - 3.7%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
2.3% - 2.8%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
1.8% - 2.2%
Helps oil and water mix together
1.6% - 1.9%
Helps oil and water mix together. Can be irritating
1.5% - 1.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Helps preserve products and creates a nice product texture
0.95% - 1.2%
Helps oil and water mix together
0.75% - 1.15%
A plant extract that might help neutralize free radicals in skin, but research on its effectiveness is lacking
0.55% - 0.85%
A non-living ingredient made by fermentation with the bacteria Lactobacillus. It can help attract water to the upper layer of the skin and might help reduce inflammation
0.5% - 0.75%
The ingredient is not recognized
TBC
0.5% - 0.7%
A preservative
0.45% - 0.7%
Helps create a more spreadable product texture
0.45% - 0.65%
Can have some moisturizing properties due to its sugar content
0.4% - 0.65%
A fruit extract that might have some anti-oxidant properties but evidence of effectiveness in skin is lacking
0.35% - 0.6%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.6%
Used to stabilize product formulations
0.3% - 0.55%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.3% - 0.55%
A plant extract that has anti-bacterial properties. Can be used to preserve the product. Can be irritating
0.25% - 0.5%
A plant extract that might be helpful to neutralize free radicals in skin
0.25% - 0.45%
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
0.25% - 0.45%
Helps attract water to the upper layer of the skin
0.2% - 0.4%
A fragrance. Can be irritating
0.2% - 0.4%
A type of silicone that helps to create nice product texture and is used as an anti-foaming agent
0.25% - 0.4%
Red algae extract that helps attract water to the upper layer of the skin and might contain antioxidants
0.15% - 0.3%
Helps attract water to the upper layer of the skin and improves the product texture
0.15% - 0.25%
A preservative
0.1% - 0.2%
0.1% - 0.2%
A plant extract that might have some anti-oxidant effect helping neutralize free radicals in skin
0.05% - 0.15%
A preservative
0.05% - 0.15%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources