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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Active ingredients such as Shea Butter, Macadamia Seed Oil and Vitamin E help to moisturise, soothe and protect the skin against antioxidants."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: butyrospermum parkii butter, caprylic/capric triglyceride.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Helps soften the upper layer of the skin
22% - 33%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
6.2% - 9.3%
Used to absorb oil and can temporarily mattify skin
4.8% - 7.2%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
3.9% - 5.9%
3% - 4.4%
Helps soften the upper layer of the skin and thickens the product's texture
2.4% - 3.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2% - 3%
Plant oil from nuts that helps soften the upper layer of the skin. Contains a high concentration of oleic acid that can weaken skin's barrier function and increase water-loss while enhancing penetration of other ingredients
1.4% - 2.1%
Brazilian palm wax. Helps soften the upper layer of the skin
1.3% - 1.9%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.55% - 1.25%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.45% - 1%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.35% - 0.85%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.85%
A violet pigment
0.1% - 0.45%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.1% - 0.45%
Carmine. A colorant. Can be an allergen
0.1% - 0.3%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources