It'S SKIN Power 10 GF Serum - Moisturising

It'S SKIN Power 10 GF Serum - Moisturising

Efficacy100/100IrritancyMedium
Edit

Works for

1 of 1 advertised claim delivered

Moisturizing
7 ingredients credited for this claim
Strong support
What the product description says
“Moisturising”
From product name

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, mannitol.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea

Polyglutamic acidKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin.~4.6–6.9%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.4–5%
MannitolKey active· HumectantEffect: HighHelps to attract water to the upper layer of the skin~0.3–0.75%
UreaHero· HumectantEffect: HighNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations~0.1–0.35%
Sodium pcaKey active· HumectantEffect: HighNaturally present in skin and helps to attract water to its upper layer~0.1–0.35%
SucroseKey active· HumectantEffect: HighCan help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion~0.1–0.4%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~5.8–8.6%

Can it cause trouble?

Irritancy
1 strong irritant: Parfum
Medium risk
We flagged 9 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Ethyl hexanediolUsed to dissolve other ingredients. Might be irritatingHigh~1.4–2.2%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.15–0.55%est.
Peg-40 hydrogenated castor oilHelps oil and water mix togetherMedium~1.2–1.8%est.
Ppg-26-buteth-26Helps oil and water mix togetherMedium~0.95–1.45%est.
EthylhexylglycerinA preservativeMedium~0.45–1.05%est.
TriethanolamineUsed to adjust pH of the product and can help improve the product's smellMedium~0.45–1%est.
Zea mays starchUsed to thicken the product's consistencyMedium~0.4–0.9%est.
Disodium edtaStabilizes the product formulationMedium~0.15–0.55%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~0.1–0.35%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Zea mays starchUsed to thicken the product's consistency3/5~0.4–0.9%est.
Edit

User reviews

Would you recommend?
No community reviews yet.

Be the first — your take helps the next person decide.

Write a review · ~30s

Ingredients

Filter by role to see what each ingredient is doing.

Ginkgo biloba leaf water~22–33%
Formula
Butylene glycol~5.8–8.6%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Polyglutamic acid~4.6–6.9%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin.

More about Polyglutamic acid
Glycerin~3.4–5%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Tremella fuciformis polysaccharide~2.7–4%
Formula
Dipropylene glycol~1.8–2.7%
Formula
Irritation risk
Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol
Ethyl hexanediol~1.4–2.2%
Irritant · high
Irritation risk
High

Used to dissolve other ingredients. Might be irritating

More about Ethyl hexanediol
Peg-40 hydrogenated castor oil~1.2–1.8%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Peg-40 hydrogenated castor oil
Ppg-26-buteth-26~0.95–1.45%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together

More about Ppg-26-buteth-26
Carbomer~0.6–1.35%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Ethylhexylglycerin~0.45–1.05%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Triethanolamine~0.45–1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to adjust pH of the product and can help improve the product's smell

More about Triethanolamine
Zea mays starch~0.4–0.9%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5
Works for
Mattifying

Used to thicken the product's consistency

More about Zea mays starch
Mannitol~0.3–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps to attract water to the upper layer of the skin

More about Mannitol
Microcrystalline cellulose~0.35–0.75%
Formula
Irritation risk
Low
Works for
Exfoliation
More about Microcrystalline cellulose
Parfum~0.15–0.55%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Disodium edta~0.15–0.55%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Sucrose~0.1–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion

More about Sucrose
Ultramarines~0.1–0.4%
Formula
Irritation risk
Low
More about Ultramarines
Ci 77007~0.05–0.3%
Formula
Irritation risk
Low

A blue pigment

More about Ci 77007
Tocopheryl acetate~0.1–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Sodium pca~0.1–0.35%
Key active
Irritation risk
Low
Works for
Moisturizing

Naturally present in skin and helps to attract water to its upper layer

More about Sodium pca
Urea~0.1–0.35%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingExfoliation

Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations

More about Urea
Ingredient list view

Ginkgo biloba leaf water, Butylene glycol, Polyglutamic acid, Glycerin, Tremella fuciformis polysaccharide, Dipropylene glycol, Ethyl hexanediol, Peg-40 hydrogenated castor oil, Ppg-26-buteth-26, Carbomer, Ethylhexylglycerin, Triethanolamine, Zea mays starch, Mannitol, Microcrystalline cellulose, Parfum, Disodium edta, Sucrose, Ultramarines, Ci 77007, Tocopheryl acetate, Sodium pca, Urea

Compare prices

Retailers ranked by price — lowest first.

No pricing data available yet for this product.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
It'S SKINPower 10 GF Serum - MoisturisingYOUR PRODUCTDream SkinElement 100 Hydrating Effector SerumNeutrogenaHydro Boost Ultra Hydrating Serum with Hyaluronic AcidREVOLUTION SKINCAREBlemish Resurfacing and Recovery 2% Tranexamic Acid Serum
Match—65%59%59%
Price$15.86$18.30+$2.44$15.15−$0.71$13.80−$2.06
Shared key ingredients—4 of 63 of 63 of 6
Key difference—Sodium HyaluronateAllantoinPanthenol
Irritancy Medium Low Low Low
Drying alcohol————
View product Shop Shop Shop
Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog — pick the closest match for your budget.
Open dupe finder

Product summary

Based on the ingredients included, "It'S SKIN - Power 10 GF Serum - Moisturising" works well for moisturizing the skin.

Irritation risk

This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

It'S SKIN Power 10 GF Serum - Moisturising
It'S SKINPower 10 GF Serum - Moisturising

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.