
1 of 1 advertised claim delivered
“Moisturising”
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, mannitol.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: urea


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Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
More about Butylene glycolHelps attract water to the upper layer of the skin.
More about Polyglutamic acidOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps to dissolve other ingredients in a formulation. Slows down the rate of product drying
More about Dipropylene glycolUsed to dissolve other ingredients. Might be irritating
More about Ethyl hexanediolHelps oil and water mix together
More about Peg-40 hydrogenated castor oilHelps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
More about CarbomerUsed to adjust pH of the product and can help improve the product's smell
More about TriethanolamineUsed to thicken the product's consistency
More about Zea mays starchHelps to attract water to the upper layer of the skin
More about MannitolAn aromatic blend of unspecified and possibly irritating ingredients
More about ParfumCan help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
More about SucroseA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
More about Tocopheryl acetateNaturally present in skin and helps to attract water to its upper layer
More about Sodium pcaNaturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
More about UreaGinkgo biloba leaf water, Butylene glycol, Polyglutamic acid, Glycerin, Tremella fuciformis polysaccharide, Dipropylene glycol, Ethyl hexanediol, Peg-40 hydrogenated castor oil, Ppg-26-buteth-26, Carbomer, Ethylhexylglycerin, Triethanolamine, Zea mays starch, Mannitol, Microcrystalline cellulose, Parfum, Disodium edta, Sucrose, Ultramarines, Ci 77007, Tocopheryl acetate, Sodium pca, Urea
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| It'S SKINPower 10 GF Serum - MoisturisingYOUR PRODUCT | Dream SkinElement 100 Hydrating Effector Serum | NeutrogenaHydro Boost Ultra Hydrating Serum with Hyaluronic Acid | REVOLUTION SKINCAREBlemish Resurfacing and Recovery 2% Tranexamic Acid Serum | |
|---|---|---|---|---|
| Match | — | 65% | 59% | 59% |
| Price | $15.86 | $18.30+$2.44 | $15.15−$0.71 | $13.80−$2.06 |
| Shared key ingredients | — | 4 of 6 | 3 of 6 | 3 of 6 |
| Key difference | — | Sodium Hyaluronate | Allantoin | Panthenol |
| Irritancy | Medium | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Based on the ingredients included, "It'S SKIN - Power 10 GF Serum - Moisturising" works well for moisturizing the skin.
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Every concentration estimate and effectiveness label is anchored to one of these 7 studies and safety reviews.
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