

"It Cosmetics - No. 50 Serum Collagen Veil Primer" is effective for: Anti-aging
This product could be helpful for: Evens skin tone and Moisturizing, but its actives are not the most effective or are not well-studied.
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
No. 50 Serum Collagen Veil Primer 50 Serum Collagen Veil Primer
Source: From product name
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).
The following ingredients - arbutin also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
Might be helpful in neutralizing free radicals in skin
A plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritating
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
A great emollient that can also have anti-oxidant properties
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: arbutin.
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
It’s enriched with age-defying peptides, strengthening proteins, essential oils, protective antioxidants, nourishing vitamins and refreshing botanicals – including refreshing citrus and moisture-enhancing oils.
Source: Cultbeauty
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, snail secretion filtrate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, peg-10 dimethicone.
A great emollient that can also have anti-oxidant properties
Typically contains hyaluronic acid that helps attract water to the upper layer of the skin. Might contain allantoin that is helpful in calming down inflammation. There is no evidence that it can have any further benefits for the skin, especially when used in skincare products
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
A silicone that works to soften the upper layer of the skin and reduce its water loss
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Helps soften the upper layer of the skin
Helps soften the upper layer of the skin and create a nice product consistency
Helps preserve products and creates a nice product texture
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
An emollient that helps soften the skin and could be helpful in repairing its barrier function
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
A silicone that serves as an emollient. Helps create a nice non-greasy feels
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
| Promise | Can it deliver? |
|---|---|
| Anti-aging | |
| Moisturizing |
Total Promises Fulfilled score: 87/100.
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No comedogenic ingredients detected
Averages from community submissions.
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Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
A great emollient that can also have anti-oxidant properties
A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
Typically contains hyaluronic acid that helps attract water to the upper layer of the skin. Might contain allantoin that is helpful in calming down inflammation. There is no evidence that it can have any further benefits for the skin, especially when used in skincare products
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that works to soften the upper layer of the skin and reduce its water loss
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
An emollient that helps soften the skin and could be helpful in repairing its barrier function
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Used as a fragrance. It can be irritating and cause photosensitivity
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
A plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritating
Helps soften the upper layer of the skin and create a nice product consistency
Helps preserve products and creates a nice product texture
A great emollient that can also have anti-oxidant properties
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
An emollient that helps soften the skin and could be helpful in repairing its barrier function
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
Used in products to help dissolve oxygen and enhance oxygen molecule penetration into the skin. There is no evidence for benefits of the oxygen emulsion in topical creams, lotions or serums. There is a study available confirming a positive impact of oxygen therapy for skin wound healing, but it used an oxygen emulsion stored under high pressure using special equipment
Typically contains hyaluronic acid that helps attract water to the upper layer of the skin. Might contain allantoin that is helpful in calming down inflammation. There is no evidence that it can have any further benefits for the skin, especially when used in skincare products
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
We couldn't find any comedogenic ingredients in this product
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
A type of silicone that create a smooth product finish and can create an optical soft-focus effect on the skin. Helps to thicken the product consistency
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Used to stabilize product formulations and create a nice product texture
Helps soften the upper layer of the skin and create a nice product consistency
A silicone that serves as an emollient. Helps create a nice non-greasy feels
A silicone that works to soften the upper layer of the skin and reduce its water loss
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
Helps preserve products and creates a nice product texture
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
A great emollient that can also have anti-oxidant properties
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
An emollient that helps soften the skin and could be helpful in repairing its barrier function
A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
Might be helpful in neutralizing free radicals in skin
Used as a fragrance. It can be irritating and cause photosensitivity
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Used in products to help dissolve oxygen and enhance oxygen molecule penetration into the skin. There is no evidence for benefits of the oxygen emulsion in topical creams, lotions or serums. There is a study available confirming a positive impact of oxygen therapy for skin wound healing, but it used an oxygen emulsion stored under high pressure using special equipment
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
Typically contains hyaluronic acid that helps attract water to the upper layer of the skin. Might contain allantoin that is helpful in calming down inflammation. There is no evidence that it can have any further benefits for the skin, especially when used in skincare products
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
A plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritating
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
Water, Cyclopentasiloxane, Cyclotetrasiloxane, Dimethicone, Isododecane, Vinyl dimethicone/methicone silsesquioxane crosspolymer, Glycerin, Dimethicone/vinyl dimethicone crosspolymer, Hexyl laurate, Cyclohexasiloxane, Ozokerite, Peg-10 dimethicone, Petrolatum, Sodium chloride, Caprylyl methicone, Cetyl peg/ppg-10/1 dimethicone, Polyglyceryl-4 isostearate, Polymethylsilsesquioxane, Polysilicone-11, Caprylyl glycol, Ethylhexylglycerin, Sorbitan olivate, 1,2-hexanediol, Butylene glycol, Disodium edta, Propylene glycol, Vitis vinifera seed oil, Ubiquinone, Squalane, Simmondsia chinensis seed oil, Maris aqua, Sea water, Punica granatum seed oil, Persea gratissima oil, Orbignya oleifera seed oil, Niacinamide, Mangifera indica seed butter, Coffea arabica seed extract, Citrus aurantium dulcis oil, Citrus grandis peel oil, Caffeine, Argania spinosa kernel oil, Arbutin, Adenosine, Anthemis nobilis flower water, Lactobacillus/honeysuckle flower/licorice root/morus alba root/pueraria lobata root/schisandra chinensis fruit/scutellaria baicalensis root/sophora japonica flower extract ferment filtrate, Illite, Betula platyphylla japonica juice, Perfluorohexane, Hibiscus sabdariffa flower extract, Caviar extract, Snail secretion filtrate, Olea europaea leaf extract, Cucumis sativus fruit extract, Camellia sinensis leaf extract, Chrysanthemum indicum flower extract, Cholesteryl chloride, Cholesteryl isostearate, Cholesteryl nonanoate, Alcohol, Arnica montana flower extract, Alchemilla vulgaris extract, Ananas sativus fruit extract, Tin

