It Cosmetics - No. 50 Serum Collagen Veil Primer

It Cosmetics No. 50 Serum Collagen Veil Primer

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Can it work? Irritants Ingredient concentrations Sources Similar products Q&A Where to buy
WORKS FOR
  • Anti-oxidation
  • Anti-aging
  • Moisturizing
  • Evens skin tone
  • +1 more
KEY INGREDIENTS
  • niacinamide
  • adenosine
  • petrolatum
  • arbutin
  • argania spinosa kernel oil
  • caffeine
  • camellia sinensis leaf extract
  • cyclopentasiloxane
  • dimethicone
  • glycerin
  • isododecane
  • mangifera indica seed butter
  • orbignya oleifera seed oil
  • peg-10 dimethicone
  • persea gratissima oil
  • polymethylsilsesquioxane
  • polysilicone-11
  • punica granatum seed oil
  • simmondsia chinensis seed oil
  • snail secretion filtrate
  • squalane
  • ubiquinone
  • vitis vinifera seed oil
  • +20 more
PROMISES
FULFILLED
75 /100
IRRITANCY
HIGH
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Where to buy?

In stock $36.97
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Price as of 7/30/2021 15:16 GMT. More info
In stock £28.99
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Formula review

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WIMJ summary

This product contains adenosine. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
HIGH
does not meet threshold
See a mistake?
WIMJ summary

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually works: arbutin.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"It’s enriched with age-defying peptides, strengthening proteins, essential oils, protective antioxidants, nourishing vitamins and refreshing botanicals – including refreshing citrus and moisture-enhancing oils."
WIMJ summary

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, snail secretion filtrate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, peg-10 dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary

This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - arbutin also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
6.2% - 7.6%
4.4% - 5.4%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
3.2% - 4%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
2.4% - 2.9%
A type of silicone that create a smooth product finish and can create an optical soft-focus effect on the skin. Helps to thicken the product consistency
1.9% - 2.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.7% - 2.1%
Used to stabilize product formulations and create a nice product texture
1.4% - 1.7%
Helps soften the upper layer of the skin and create a nice product consistency
1.2% - 1.4%
A silicone that serves as an emollient. Helps create a nice non-greasy feels
0.95% - 1.15%
Used to thicken the product consistency
0.7% - 1.05%
A silicone that works to soften the upper layer of the skin and reduce its water loss
0.55% - 0.85%
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
0.5% - 0.75%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.45% - 0.65%
A type of silicone that helps to soften the upper layer of the skin and create a nice product finish on the skin
0.4% - 0.6%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.4% - 0.65%
Helps water and oil mix together
0.45% - 0.65%
A silicone that improves product texture and helps dissolve other ingredients. Can form a non-greasy film on the skin to prevent moisture loss
0.35% - 0.65%
A silicone that forms a light film on the skin surface helping to bind water and temporarily absorb oils creating a matt and powdery feel
0.35% - 0.6%
Helps preserve products and creates a nice product texture
0.3% - 0.55%
A preservative
0.3% - 0.5%
Helps oil and water mix together
0.3% - 0.5%
A preservative
0.25% - 0.45%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.25% - 0.45%
Stabilizes the product formulation
0.25% - 0.45%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin
0.25% - 0.45%
A great emollient that can also have anti-oxidant properties
0.3% - 0.55%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.25% - 0.5%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.3% - 0.55%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.3% - 0.55%
Sea water. Helps dissolve other ingredients in a product
0.25% - 0.45%
Dissolves other ingredients. It does not have additional skin benefits compared to plain water
0.25% - 0.45%
Helps soften the upper layer of the skin
0.3% - 0.55%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.3% - 0.55%
A plant oil that can help soften the upper layer of the skin. Might be helpful in calming down inflammation in skin
0.3% - 0.55%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
0.25% - 0.45%
Helps to soften the upper layer of the skin and might have some anti-oxidant effect
0.25% - 0.45%
Might be helpful in neutralizing free radicals in skin
0.25% - 0.45%
Used as a fragrance. It can be irritating and cause photosensitivity
0.25% - 0.45%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.2% - 0.4%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.25% - 0.45%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
0.25% - 0.5%
Beta-arbutin. Can help to reduce hyperpigmentation and has an anti-oxidant effect when used in high enough concentration. Is less effective compared to alpha-arbutin
0.25% - 0.45%
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to stimulate collagen production in skin
0.25% - 0.45%
0.25% - 0.45%
0.25% - 0.45%
0.35% - 0.65%
0.25% - 0.45%
Used in products to help dissolve oxygen and enhance oxygen molecule penetration into the skin. There is no evidence for benefits of the oxygen emulsion in topical creams, lotions or serums. There is a study available confirming a positive impact of oxygen therapy for skin wound healing, but it used an oxygen emulsion stored under high pressure using special equipment
0.25% - 0.5%
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
0.25% - 0.45%
0.25% - 0.5%
Typically contains hyaluronic acid that helps attract water to the upper layer of the skin. Might contain allantoin that is helpful in calming down inflammation. There is no evidence that it can have any further benefits for the skin, especially when used in skincare products
0.25% - 0.45%
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
0.2% - 0.4%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.25% - 0.45%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.45%
0.25% - 0.4%
0.2% - 0.4%
0.25% - 0.45%
0.2% - 0.4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.3%
A plant extract that can be irritating. It can have some anti-bacterial properties, but there are no evidence of a beneficial effect for skin
0.15% - 0.3%
A plant extract that has astringent properties. In other words, it might be able to interact with keratin in the uppermost layer of the skin to reduce swelling and create a temporal tightening effect. It can be irritating
0.15% - 0.3%
A fruit extract that might help to attract water to the upper layer of the skin, but there is no evidence for any other benefits to the skin
0.1% - 0.2%
The ingredient is not recognized
TBC

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