

"It Cosmetics - Confidence in an Eye Cream" has a good moisturizing formula. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Acetyl hexapeptide-8, arginine, glycerin, histidine and polyglutamic acid in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (ceramide eop, ceramide np, palmitoyl tetrapeptide-7, phytosphingosine and cholesterol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.
The product retails for 109.99CA$ in Canada, from 61.00A$ up to 99.80A$ in Australia, from 26.40£ up to 44.20£ in the United Kingdom, from 42.50$ up to 50.00$ in the United States, for 340.00HK$ in Hong Kong and for 69.00NZ$ in New Zealand.
For a detailed price comparison: click here.
Treat the delicate skin around your eyes with the specialized care it needs to fight the top signs of aging.
Source: It Cosmetics
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains adenosine, niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: palmitoyl tripeptide-1.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
With a color-correcting apricot tint and Drops of Light Technology™—plus high-performance, skin-loving ingredients like licorice root and ceramides—this rich eye cream hydrates, brightens, smooths, and refreshes, both immediately and over time.
Source: Beautylish
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: alanine, capryloyl salicylic acid.
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: capryloyl salicylic acid.
48HR Hydration
Source: It Cosmetics
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
alanine, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, theobroma cacao seed butter.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide np, hydroxypalmitoyl sphinganine, niacinamide, palmitoyl tripeptide-1
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
Helps create a nice product texture and attract water to the upper layer of the skin
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
An emollient that is naturally present in skin and helps soften it
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps oil and water mix together and works as an emollient
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
Helps preserve products and creates a nice product texture
Used to preserve products, dissolve other ingredients and create a nice product texture
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
| Promise | Can it deliver? |
|---|---|
| Anti-aging | |
| Moisturizing | |
| Evens skin tone |
Total Promises Fulfilled score: 100/100.
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
It Cosmetics Confidence in an Eye Cream | Current | $35.20 | |
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![]() VILLAGE 11 FACTORY Collagen Eye Cream | 77% | $10.90 | |
![]() NEOGEN X SUR.MEDIC V.Biome Advanced Eye Cream | 76% | $25.16 | |
![]() DEWYCEL Eye Plus Cream | 76% | $17.40 | |
![]() Glowiest DREAM GLOW Collagen 82 Eye Cream | 76% | $19.99 |
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
Used to improve product texture and help oil and water mix together
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
Used to preserve products, dissolve other ingredients and create a nice product texture
Helps preserve products and creates a nice product texture
Used to improve stability of the formulation
Helps oil and water mix together. Could be comedogenic
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
Helps oil and water mix together. Could be comedogenic
Helps soften the upper layer of the skin and can be helpful in restoring the skin barrier function. Might have some anti-oxidant effect
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
Helps create a nice product texture and attract water to the upper layer of the skin
Is helpful in restoring skin barrier function supporting its moisture levels. Is claimed to stimulte collagen production in skin but evidence is lacking
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
Helps oil and water mix togehter and creates a nice product texture
An emollient that is naturally present in skin and helps soften it
Helps to attract water to the upper layer of the skin and can help restore the skin barrier function
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
Used to improve product texture and help oil and water mix together
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
A preservative. It helps prevent bacterial growth in cosmetic products
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
Helps soften the upper layer of the skin, dissolve other ingredients and create a thicker product consistency
Used to preserve products, dissolve other ingredients and create a nice product texture
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
Helps attract water to the upper layer of the skin. Might have some anti-oxidant properties
Helps preserve products and creates a nice product texture
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
A plant extract that might have some anti-inflammatory properties, but solid evidence is lacking. It can be irritating
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
Used to improve stability of the formulation
Helps oil and water mix together. Could be comedogenic
Used to increase stability of product formulations
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
Might help improve cell turnover and reduce inflammation in skin. One study shows that the ingredients might be able to help reduce dynamic wrinkles (for example, in the corners of the eyes or on the forehead)
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
A colorant that can add a pearl-like appearance to the formulation
A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles
Water, Theobroma cacao seed butter, Glycerin, Dimethicone, Isohexadecane, Propanediol, Glyceryl stearate, Peg-20 stearate, Niacinamide, Peg/ppg/polybutylene glycol-8/5/3 glycerin, Hydroxyproline, Hydrolyzed soy protein, Stearic acid, Peg-100 stearate, Palmitic acid, Glycine, Octyldodecanol, Polyacrylamide, Silica silylate, Butylene glycol, Phenoxyethanol, Caffeine, C13-14 isoparaffin, Pentylene glycol, Ci 77891, Tocopherol, Hydrolyzed rice protein, Caprylyl glycol, Carbomer, Mica, Laureth-7, Panax ginseng root extract, Sodium hyaluronate, Proline, Alanine, Capryloyl salicylic acid, Trisodium ethylenediamine disuccinate, Myristic acid, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Ceramide np, Adenosine, Sodium lactate, Hydroxypalmitoyl sphinganine, Polysorbate 20, Sodium hydroxide, Ci 77491, Tin oxide, Palmitoyl tripeptide-1, Unknown
