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Product summary

"It Cosmetics - Confidence in an Eye Cream" has a good moisturizing formula. The formulation is based on a combination of good humectants and emollients. Both are needed to increase the skin hydration level. Acetyl hexapeptide-8, arginine, glycerin, histidine and polyglutamic acid in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (ceramide eop, ceramide np, palmitoyl tetrapeptide-7, phytosphingosine and cholesterol) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

Ingredient callouts

  • This product also contains vitamin C (Ascorbic Acid). It can be an effective active for anti-aging and evening out the skin tone, but in this moisturizer it is used for stabilizing other ingredients in the formulation. In this concentration (0.15% - 0.30%) it cannot have a noticeable benefit for the skin.
  • This moisturizer contains an effective form of retinoids (vitamin A): retinol 0.15% - 0.30%. Retinoids are potent multitasking actives. They work to improve and prevent early signs of aging, reduce hyperpigmentation (age spots and post-acne marks), and prevent inflamed blemishes and clogged pores. The downside of retinoids is that they can be irritating. If you are not already using a retinoid in your routine, it is best to start slowly and apply the retinoid product only a few times per week. If your skin tolerates it well, you can gradually increase the frequency to daily. Because of the irritation risk of retinoids, we recommend to have another, retinoid-free moisturizer in your routine to use on the alternative days or when your skin feels dry.
  • Another benefit is that this moisturizer contain ceramides (phytosphingosine 0.15% - 0.30%, ceramide np 0.15% - 0.30%, ceramide eop 0.20% - 0.35% and ceramide ap 0.10% - 0.20%). Ceramides are an important part of our natural skin barrier. The ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
  • This moistruizer also contains peptides (palmitoyl pentapeptide-4 0.15% - 0.30%, palmitoyl oligopeptide 0.25% - 0.50%, copper tripeptide-1 0.20% - 0.35%, acetyl hexapeptide-8 0.15% - 0.30% and palmitoyl tetrapeptide-7 0.20% - 0.35%). Peptides is a very big group of ingredients. They all consist of a different combination of amino-acids. Our skin produces peptides naturally. Some of them work as natural anti-biotics, promote wound-healing and production of collagen. The scientists are still studying how effective the topical application of peptides is, but it is very likely that peptides in skincare are helpful. They might be able to support skin barrier restoration and even have an anti-aging benefit. At the very least, they certainly help attract water to the skin and support the hydration in this way.

Irritation risk

There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "It Cosmetics" is cruelty free, but its parent company is not.


The product retails for 109.99CA$ in Canada, from 61.00A$ up to 99.80A$ in Australia, from 26.40£ up to 44.20£ in the United Kingdom, from 42.50$ up to 50.00$ in the United States, for 340.00HK$ in Hong Kong and for 69.00NZ$ in New Zealand.

For a detailed price comparison: click here.