The closest dupe for It Cosmetics Confidence in a Cleanser Serum is Revox B77 JUST Retinal 0.2% Fluid, a 72% match: it shares 5 of the original's 36 key ingredients (including Niacinamide, Glycerin and Allantoin).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
Affiliate links ยท As an Amazon Associate, WIMJ earns from qualifying purchases.
Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.
