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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"But that’s not it, each bottle is infused with intelligent colour-correcting actives to help give serious glow-getters their best glow ever and is also packed with organic tanning actives such as avocado, chia seed and coconut oil for a healthy, happy and hydrated glow that you’ll absolutely adore."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A self-tanning agent
5.9% - 7.2%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
4.6% - 5.6%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
3.2% - 3.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.5% - 3.1%
Helps water and oil mix together
2% - 2.5%
Used to create a thicker product consistency
1.7% - 2.1%
1.4% - 1.8%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
1.1% - 1.4%
0.95% - 1.15%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.7% - 1.05%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.55% - 0.85%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.5% - 0.7%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
0.45% - 0.7%
An essential oil that can be very irritating. Has some anti-bacterial properties
0.35% - 0.65%
Used as a fragrance and can be irritating
0.4% - 0.6%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.45% - 0.7%
Chia seed oil. Helps to soften the upper layer of the skin and might be helpful in repairing skin barrier
0.35% - 0.6%
0.3% - 0.55%
0.25% - 0.45%
0.25% - 0.45%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.25% - 0.4%
A preservative
0.2% - 0.4%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.2% - 0.4%
A preservative
0.1% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.25%
Used to adjust the product's pH
0.1% - 0.2%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.25%
0.05% - 0.1%

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