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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Kaolin and Bentonite remove excessive sebum, pore impurities, and help brighten skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Care for your pores with this mask that turns into an exfoliating scrub as you wash it off!"
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"The Purple Plant Cream Mask’s main ingredient is prickly pear, which contains 10x as much vitamins as cherry tomatoes, and it is an antioxidant that moisturizes and helps to calm irritated skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, honey extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, isopropyl myristate.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (camellia japonica flower extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
5.1% - 7.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.2%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
2.6% - 3.9%
Helps stabilize the product formulation
2.1% - 3.2%
Helps soften the upper layer of the skin and create a nice product consistency
1.8% - 2.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.5% - 2.3%
An emollient that is naturally present in skin and helps soften it
1.3% - 2%
Helps oil and water mix together
1.1% - 1.6%
Helps oil and water mix together and works as an emollient
0.9% - 1.35%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.5% - 1.15%
A plant extract that might help neutralize free radicals in skin
0.4% - 0.9%
0.35% - 0.8%
A plant extract that might help neutralize free radicals in skin
0.35% - 0.75%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
0.2% - 0.75%
Helps attract water to the upper layer of the skin
0.2% - 0.7%
The ingredient is not recognized
TBC
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.85%
Helps water and oil mix together
0.15% - 0.7%
Helps oil and water mix together
0.15% - 0.6%
Used to increase effectiveness of preservatives
0.15% - 0.55%
Helps to soften the upper layer of the skin and create a nice product texture
0.1% - 0.5%
0.15% - 0.55%
Helps preserve products and creates a nice product texture
0.1% - 0.5%
Used to create thicker product consistency and stabilize emulsions
0.1% - 0.4%
An emollient that helps soften the skin. Could be comedogenic
0.1% - 0.5%
0.15% - 0.6%
Stabilizes the product formulation
0.1% - 0.3%
A preservative
0.05% - 0.3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.05% - 0.3%
Used as a fragrance. Can be irritating
0.05% - 0.2%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.05% - 0.15%

Similar products & dupes

INWARD - Purple Plant Cream Mask
Miss Spa - Matcha Green Tea Mud Mask
JUNO SKIN - Kale No More Pore Clay Mask
Esmi Skin Minerals - Bouncy Brightening Silk Booster Mask
Phykology - Seaweed Bubble Clay Mask
Bondi Sands - Bondi Babe Clay Mask
Simple - Detox and Brightening Clay Mask
By BEAUTY BAY - Skin Fixer Clay Mask with Clay Blend and PHA
Elizabeth Grant - Wonder Effect Glycolic Mask
Peter Thomas Roth - Irish Moor Mud Purifying Black Mask
REVOLUTION SKINCARE - Hyaluronic Acid Face Mask
Price
WIMJ similarity score
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36%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources