
“Increases moisture”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, sodium hyaluronate.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, limnanthes alba seed oil.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide
“Our Niacinamide Serum combines Niacinamide, Hyaluronic Acid, Avocado Oil, and Rosemary Extract to strengthen the skin barrier and soothe the look of dryness and irritation while improving tone and texture.”
This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide
Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.
“Our Niacinamide Serum provides powerful strength to the skin creating a layer from external factors and reducing the appearance of breakouts, irritation and aging concerns.”
This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.
These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica extract.
Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.
“Our Niacinamide Serum provides powerful strength to the skin creating a layer from external factors and reducing the appearance of breakouts, irritation and aging concerns.”
This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.
This product contains antioxidants (centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.


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Filter by role to see what each ingredient is doing.
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
More about Aloe barbadensis leaf juice powderIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production
More about NiacinamideActs as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
More about PropanediolA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
More about Caprylic/capric triglycerideHelps oil and water mix together
More about Potassium cetyl phosphateOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinHelps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients
More about Dicaprylyl etherHelps oil and water mix together and used to stabilize product formulations
More about Hydroxypropyl starch phosphateAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
More about Olea europaea fruit oilWorks as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
More about Titanium dioxideAn emollient that helps soften the skin and could be helpful in repairing its barrier function
More about Persea gratissima oilMight be able to neutralize free radicals in skin. Also works as a humectant
More about Glucosyl hesperidinCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating
More about Rosmarinus officinalis leaf extractA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.
More about Centella asiatica extractThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
More about Limnanthes alba seed oilOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin
More about Sodium hyaluronateHelps soften the upper layer of the skin and can support skin barrier function due to the high linoleic acid content
More about Melia azadirachta seed oilAn emollient. Could be irritating
More about Balanites roxburghii seed oilAn essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
More about Lavandula angustifolia oilPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
More about TocopherolUsed to create a thicker product consistency
More about Xanthan gumAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin
More about Vegetable oilA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholHelps oil and water mix together
More about Sodium stearoyl glutamateUsed to preserve products, dissolve other ingredients and create a nice product texture
More about Pentylene glycolWater, Aloe barbadensis leaf juice powder, Niacinamide, Propanediol, Caprylic/capric triglyceride, Potassium cetyl phosphate, Glycerin, Dicaprylyl ether, Hydroxypropyl starch phosphate, Olea europaea fruit oil, Titanium dioxide, Persea gratissima oil, Glucosyl hesperidin, Rosmarinus officinalis leaf extract, Centella asiatica extract, Hibiscus rosa-sinensis flower extract, Limnanthes alba seed oil, Sodium hyaluronate, Melia azadirachta seed oil, Balanites roxburghii seed oil, Lavandula angustifolia oil, Tocopherol, Xanthan gum, Vegetable oil, Cetyl alcohol, Sodium stearoyl glutamate, Pentylene glycol, Phenethyl alcohol, Linalool
Retailers ranked by price — lowest first.
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| InstaNaturalNiacinamide SerumYOUR PRODUCT | SIORÉNMN Intensive Serum | SupereggVitamin Collective Vitality Elixir | MEDI-PEELLuminous Silk Oil Serum | |
|---|---|---|---|---|
| Match | — | 89% | 89% | 88% |
| Price | $22.95 | $36.10+$13.15 | $65.00+$42.05 | $30.20+$7.25 |
| Shared key ingredients | — | 4 of 11 | 6 of 11 | 5 of 11 |
| Key difference | — | Adenosine | Tetrahexyldecyl Ascorbate | Acetyl Octapeptide-3 |
| Irritancy | High | Medium | Medium | Medium |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
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Every concentration estimate and effectiveness label is anchored to one of these 21 studies and safety reviews.
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