InstaNatural Niacinamide Serum

InstaNatural Niacinamide Serum

Efficacy100/100IrritancyHigh

Works for

Moisturizing
Niacinamide, Caprylic/capric triglyceride + 15 more
Works well
What the product description says
“Increases moisture”
Source: Insta natural

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, limnanthes alba seed oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.1–5%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~2.5–3%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~1.7–2.1%
Olea europaea fruit oilKey active· EmollientEffect: MediumAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation~0.9–1.1%
Persea gratissima oilKey active· EmollientEffect: HighAn emollient that helps soften the skin and could be helpful in repairing its barrier function~0.6–0.85%
Centella asiatica extractKey activeEffect: HighA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.~0.45–0.65%
Glucosyl hesperidinKey active· HumectantEffect: MediumMight be able to neutralize free radicals in skin. Also works as a humectant~0.45–0.7%
Limnanthes alba seed oilKey active· EmollientEffect: HighThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~0.4–0.65%
Melia azadirachta seed oilKey active· EmollientEffect: HighHelps soften the upper layer of the skin and can support skin barrier function due to the high linoleic acid content~0.3–0.6%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.3–0.55%
Vegetable oilKey active· EmollientEffect: MediumAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin~0.2–0.4%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.2–0.4%
Aloe barbadensis leaf juice powderEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~6.9–8.5%
Dicaprylyl ether· EmollientEffect: LowHelps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients~1.4–1.7%
Balanites roxburghii seed oilEffect: LowAn emollient. Could be irritating~0.25–0.45%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.2–0.35%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.4%
Evens skin tone
Niacinamide
Works well
What the product description says
“Our Niacinamide Serum combines Niacinamide, Hyaluronic Acid, Avocado Oil, and Rosemary Extract to strengthen the skin barrier and soothe the look of dryness and irritation while improving tone and texture.”
Source: Insta natural

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.1–5%
Anti-aging
Side benefit the brand mentions · Niacinamide, Centella asiatica extract + 2 more
Works well
What the product description says
“Our Niacinamide Serum provides powerful strength to the skin creating a layer from external factors and reducing the appearance of breakouts, irritation and aging concerns.”
Source: Insta natural

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

These ingredients in the product can also be helpful, even though there is less evidence for their effectiveness: centella asiatica extract.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

NiacinamideKey activeEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.1–5%
Centella asiatica extractKey activeEffect: MediumA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.~0.45–0.65%
Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~0.4–0.65%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.4%
Anti-blemish
Side benefit the brand mentions · Niacinamide, Centella asiatica extract + 1 more
Works well
What the product description says
“Our Niacinamide Serum provides powerful strength to the skin creating a layer from external factors and reducing the appearance of breakouts, irritation and aging concerns.”
Source: Insta natural

This product can help reduce breakouts and clogged pores because it contains the following ingredient: niacinamide. This ingredient is used for treating acne and can have a noticeable effect.

NiacinamideHeroEffect: HighIs proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production~4.1–5%
Centella asiatica extractEffect: LowA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.~0.45–0.65%
Rosmarinus officinalis leaf extractUnder-dosedCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating~0.35–0.65%
Anti-oxidation
Side benefit · Centella asiatica extract, Glucosyl hesperidin + 3 more
May help

This product contains antioxidants (centella asiatica extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Centella asiatica extractKey activeEffect: MediumA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.~0.45–0.65%
Glucosyl hesperidinEffect: LowMight be able to neutralize free radicals in skin. Also works as a humectant~0.45–0.7%
Limnanthes alba seed oilEffect: LowThis oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient~0.4–0.65%
Rosmarinus officinalis leaf extractEffect: Low, below effective doseCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating~0.35–0.65%
TocopherolUnder-dosedPure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.2–0.4%

Can it cause trouble?

Irritancy
5 strong irritants: Rosmarinus officinalis leaf extract, Hibiscus rosa-sinensis flower extract + 3 more — patch-test recommended
High risk
We flagged 15 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Rosmarinus officinalis leaf extractCan be helpful in reducing inflammation in skin, including inflamed acne. It can be irritatingHigh~0.35–0.65%est.
Balanites roxburghii seed oilAn emollient. Could be irritatingHigh~0.25–0.45%est.
Lavandula angustifolia oilAn essential oil. Potential allergen and can be irritating. It has some anti-bacterial propertiesHigh~0.2–0.4%est.
Phenethyl alcoholA fragrance. Can be irritatingHigh~0.1–0.2%est.
LinaloolA fragrance. Can be irritatingHigh~0.05–0.15%est.
Aloe barbadensis leaf juice powderTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~6.9–8.5%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~2.5–3%est.
Potassium cetyl phosphateHelps oil and water mix togetherMedium~1.9–2.4%est.
Hydroxypropyl starch phosphateHelps oil and water mix together and used to stabilize product formulationsMedium~1.2–1.5%est.
Olea europaea fruit oilAn emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammationMedium~0.9–1.1%est.
Persea gratissima oilAn emollient that helps soften the skin and could be helpful in repairing its barrier functionMedium~0.6–0.85%est.
Centella asiatica extractA plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.Medium~0.45–0.65%est.
Sodium stearoyl glutamateHelps oil and water mix togetherMedium~0.2–0.4%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.2–0.35%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Aloe barbadensis leaf juice powder~6.9–8.5%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice powder
Niacinamide~4.1–5%
Hero · Moisturizing, Anti-blemish
Irritation risk
Low
Works for
Evens skin toneAnti-agingAnti-blemishMoisturizingReduces irritationAnti-inflammatoryReduces rednessAntibacterial

Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture. The concentration of about 2% is effective for supporting the skin barrier and evening out the skin tone. Concentration of 4-6% is better for helping with acne and balancing the sebum production

More about Niacinamide
Propanediol~3.1–3.8%
Formula
Irritation risk
Low

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

More about Propanediol
Caprylic/capric triglyceride~2.5–3%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Potassium cetyl phosphate~1.9–2.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Potassium cetyl phosphate
Glycerin~1.7–2.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Dicaprylyl ether~1.4–1.7%
Formula
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin while creating a non-greasy feel on the skin. Helps to dissolve other ingredients

More about Dicaprylyl ether
Hydroxypropyl starch phosphate~1.2–1.5%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together and used to stabilize product formulations

More about Hydroxypropyl starch phosphate
Olea europaea fruit oil~0.9–1.1%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation

More about Olea europaea fruit oil
Titanium dioxide~1–1.3%
Formula
Irritation risk
Low
Works for
Sun protection

Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin

More about Titanium dioxide
Persea gratissima oil~0.6–0.85%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

An emollient that helps soften the skin and could be helpful in repairing its barrier function

More about Persea gratissima oil
Glucosyl hesperidin~0.45–0.7%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidation

Might be able to neutralize free radicals in skin. Also works as a humectant

More about Glucosyl hesperidin
Rosmarinus officinalis leaf extract~0.35–0.65%
Under-dosedIrritant · high
Irritation risk
High
Works for
Anti-blemishAntibacterialAnti-oxidation

Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating

More about Rosmarinus officinalis leaf extract
Centella asiatica extract~0.45–0.65%
Key activeIrritant · medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryReduces irritationReduces rednessAnti-oxidationAnti-agingAnti-blemish

A plant extract that has been shown to be able to reduce inflammation in skin, support restoration of skin barrier function, as well as support collagen production. Contains active compounds called centelloids: asiaticoside, madecasosside, asiatic acid and madecassic acid. Might be helpful in preventing stretch marks. It can be itself be irritating though.

More about Centella asiatica extract
Hibiscus rosa-sinensis flower extract~0.35–0.6%
Irritant · high
Limnanthes alba seed oil~0.4–0.65%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-oxidationAnti-aging

This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient

More about Limnanthes alba seed oil
Sodium hyaluronate~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Melia azadirachta seed oil~0.3–0.6%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin and can support skin barrier function due to the high linoleic acid content

More about Melia azadirachta seed oil
Balanites roxburghii seed oil~0.25–0.45%
Irritant · high
Irritation risk
High
Works for
AntibacterialMoisturizing

An emollient. Could be irritating

More about Balanites roxburghii seed oil
Lavandula angustifolia oil~0.2–0.4%
Irritant · high
Irritation risk
High

An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties

More about Lavandula angustifolia oil
Tocopherol~0.2–0.4%
Under-dosed
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Xanthan gum~0.2–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Vegetable oil~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil from a mixture of different vegetables. Helps soften the upper layer of the skin

More about Vegetable oil
Cetyl alcohol~0.2–0.4%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Sodium stearoyl glutamate~0.2–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Sodium stearoyl glutamate
Pentylene glycol~0.2–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Phenethyl alcohol~0.1–0.2%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Phenethyl alcohol
Linalool~0.05–0.15%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Ingredient list view

Water, Aloe barbadensis leaf juice powder, Niacinamide, Propanediol, Caprylic/capric triglyceride, Potassium cetyl phosphate, Glycerin, Dicaprylyl ether, Hydroxypropyl starch phosphate, Olea europaea fruit oil, Titanium dioxide, Persea gratissima oil, Glucosyl hesperidin, Rosmarinus officinalis leaf extract, Centella asiatica extract, Hibiscus rosa-sinensis flower extract, Limnanthes alba seed oil, Sodium hyaluronate, Melia azadirachta seed oil, Balanites roxburghii seed oil, Lavandula angustifolia oil, Tocopherol, Xanthan gum, Vegetable oil, Cetyl alcohol, Sodium stearoyl glutamate, Pentylene glycol, Phenethyl alcohol, Linalool

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$22.95
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
InstaNaturalNiacinamide SerumYOUR PRODUCTSIORÉNMN Intensive SerumSupereggVitamin Collective Vitality ElixirMEDI-PEELLuminous Silk Oil Serum
Match—89%89%88%
Price$22.95$36.10+$13.15$65.00+$42.05$30.20+$7.25
Shared key ingredients—4 of 116 of 115 of 11
Key difference—AdenosineTetrahexyldecyl AscorbateAcetyl Octapeptide-3
Irritancy High Medium Medium Medium
Drying alcohol————
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Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 21 studies and safety reviews.

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