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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"A lightweight hydrating cream that instantly brightens and evens out the skin tone with a natural tone up effect."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: niacinamide

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"A lightweight hydrating cream that instantly brightens and evens out the skin tone with a natural tone up effect."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, glycine soja oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: niacinamide

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-blemish

This product might be able to help reduce blemishes and clogged pores because it contains niacinamide.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains niacinamide.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
1,2-hexanediol
does not have skin benefit
diisostearyl malate
Has skin benefit
parfum
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
6.2% - 7.6%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
4.2% - 5.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.1% - 3.8%
Helps products spread more easily and works as an emollient to soften skin
2.4% - 2.9%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
2.5% - 3%
Helps water and oil mix together
1.7% - 2%
Is proven to be effective in reducing blemishes, evening out skin tone and helping to improve lines and wrinkles. It helps the skin to repair sun damage, calm down inflammation and keep maintain good levels of moisture
1.4% - 1.8%
A preservative
0.75% - 1.1%
Helps attract water to the upper layer of the skin and improves the product texture
0.95% - 1.15%
Helps to soften the upper layer of the skin
0.75% - 1.1%
A type of silicone. Used to improve product texture
0.6% - 0.9%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
0.55% - 0.8%
An aromatic blend of unspecified and possibly irritating ingredients
0.45% - 0.7%
Used to create a thicker product consistency and stabilize the product formulation
0.5% - 0.75%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.45% - 0.7%
Used to stabilize product formulations and create a nice product texture
0.45% - 0.65%
A mineral that is used to improve the texture of cosmetic products
0.45% - 0.65%
Used to improve the product consistency
0.4% - 0.6%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.4% - 0.6%
Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)
0.35% - 0.6%
A preservative
0.3% - 0.5%
A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
Stabilizes the product formulation
0.2% - 0.4%
Helps oil and water mix together
0.25% - 0.45%
0.2% - 0.4%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.3%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.3%
A colorant that can add a pearl-like appearance to the formulation
0.25% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.25%
Used to absorb oil and can temporarily mattify skin
0.2% - 0.35%
A good emollient that helps soften the skin and helps repair its barrier function
0.1% - 0.2%

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Price
WIMJ similarity score
92%
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90%
90%
89%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources